COVID-19 & The Changing World of Physician Relations: Before, During, and Now
Presented by Burr Tomlinson 

The arrival of COVID-19 meant everything about Physician Relations changed virtually overnight.  This session will examine how one Rhode Island team managed and then excelled, in a new coronavirus-aware world. This daunting task, experienced by everyone, forced a “new normal” including brainstorming, planning, and executing new strategies to maintain client outreach and engagement.  Learning innovative ways to troubleshoot customer issues while the team and our clients figured out working remotely created new opportunities. Ensuring referring providers, staff, and patients were aware of our continuously evolving COVID safety protocols was priority #1. Now, as the world slowly begins to reopen, the team has more than a year of experience under its belt and many exciting new projects in the works. During the session, share your strategies for virtual outreach, cost-effective ways to host safe in-person meetings and events, and invigorating your direct-to-physician marketing efforts while not reverting to “pre-pandemic” spending levels.

At the end of the session you will:

1. Take successful real-world examples and adapt them to their partner practices. 
2. Discuss strategies to maintain and improve overall client engagement. 
3. Establish and maintain “new normal” direct-to-physician expense plans in a post-COVID world.