From Scattered Tactics to Savvy Strategies: Secrets of Referral-Driving Success
Tuesday, May 2nd, 2023, 3 - 4 p.m. ET 
Presented by: Tina Rudisil, President of MW Healthcare; Mike Forthman, Senior Healthcare Consultant

Banners at the high school stadium, booths at community expos, digital ads, and other frequently used tactics are often elements of a successful marketing program. But can you quantify how well your are working for you and explain your rational for selecting them? Built around successful case examples, this session will empower attendees to craft a tactical mix in the context of a data-driven strategy with the ability to assess effectiveness based on solid metrics. 

After this session, you will: 

• Clearly distinguish tactical vs. strategic approaches to radiology marketing

• Structure marketing plans from a goals first approach in which strategies advance toward goals and tactics implement strategies

• Quantify the success of marketing programs built around data-driven strategies