RBMA SPARK Virtual Conference

SPARK is the only virtual conference built specifically for radiology marketing professionals. Over two days, you'll hear from industry-leading keynotes, dig into three focused tracks — patient acquisition, brand & reputation, and digital growth — and walk away with playbooks, benchmarks, and peer connections you can put to work on Monday morning. Every session is recorded, so nothing competes with your calendar.

 


 

SPARK Virtual Conference

June 25-26, 2026 | 12:30-3:30 p.m., ET

 



Thank You Sponsors!

Thursday, June 25, 2026

12:30-12:40 p.m. | SPARK Welcome
  • Welcome and overview of the program
  • Framing the importance of balancing insight, application, and forward-looking strategy.
  • What to expect from the sessions and breakouts


12:40-1:20 p.m. | Opening Keynote: Irresistibly Clickable: What Gets Seen What Gets Skipped What Drives Action
 Presented by Ashley Budd and Dayana Kibilds
In a digital environment where attention is limited, most messages fail before they are ever read. In this keynote, Ashley Budd and Dayana Kibilds reveal what actually gets noticed and acted on using eye tracking research, real engagement data, and live examples. Attendees will see how people visually scan messages, where attention drops off, and how small changes in structure, wording, and layout produce measurable gains in response, trust, and follow through.

1:20-1:30 p.m. | BREAK

1:30-2:10 p.m. | From Fire Drills to Forecasting: How Automation Enabled Proactive Radiology Marketing
Presented by
A real-world case study of how a large, physician-owned radiology practice moved from reactive marketing to proactive planning. This session walks through how intake processes, workflows, automation, and reporting were rebuilt to support better visibility, decision making, and alignment across teams, while maintaining trust and authenticity.

2:10-2:20 p.m. | BREAK

2:20-3 p.m. | Spark the Journey: What Patients See Feel and Assume Before They Ever Contact You
A focused look at the early and often invisible stages of the patient journey. This session explores how perception forms before outreach, where uncertainty enters the experience, and how marketing decisions influence confidence, trust, and readiness to act.

3-3:30 p.m. | Audit Your Findability: One Actionable Improvement to Digital Presence
A lightly structured, hands-on session where attendees assess their current digital presence and identify one meaningful improvement related to search visibility, local presence, or patient-facing touchpoints. This session sets the stage for deeper breakout conversations on Day 2.

3:30 p.m. | Day 1 Close


 

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