Measure & Report on Social Media Marketing within Radiology

Measure & Report on Social Media Marketing within Radiology
Thursday, November 18, 2021
3-3:45 p.m. ET
Presented by Dana Alexander Nolfe and Sara Ryan

Over the past three years, Rhode Island Medical Imaging (RIMI) has turned its social media channels from an obligation into an opportunity. This new social media strategy has led to double and triple-digit growth across all social platforms. Yet, equally as important as these accomplishments is our abilities to measure and report it back out. Reporting has enabled us to clearly outline social media’s contributions to its marketing strategy and success. Reports are shared with our leadership and staff to drive internal engagement and inform budgeting and organizational decisions.

In this RBMA Rad Marketers Live session let’s discuss opportunities to measure and report on social media marketing in radiology. We’ll explore real-world examples, address questions, and invite audience members to share their own successful efforts and ROI.  Learn best practices and tangible takeaways to implement social media measurement and reporting as part of your radiology marketing efforts. 

At the end of the session, you will be able to: 
1. Identify key performance indicators (KPIs) which measure social media performance 
2. Measure performance by gathering analytics across social media platforms  
3. Develop timely reporting that can be shared with leadership and peers demonstrating social performance and opportunities 
 
Please add this registration to your cart and be sure to check out to complete your order.
When
11/18/2021 3:00 PM - 3:45 PM
Eastern Standard Time
Where
Virtual

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