In this roundtable discussion, let’s share the pros and cons of insourcing versus outsourcing marketing efforts.  We will explore the decision-making process, tips for vetting resources and vendors and how to determine ROI using time vs. money.   We will also discuss challenges, lessons learned and most importantly successes with insourcing versus outsourcing – both across the industry of Radiology and within your practice dynamics.  Take-aways from the session include:

• Familiarity with the pros and cons of insourcing versus outsourcing your marketing efforts
• Sharing the decision-making process whether to use an outside source versus utilizing in-house resources
• Identifying the key decision-makers
• Building your ROI using time vs. money