Welcome to the RBMA SPARK Hub!

Your destination for disruptive strategies, patient engagement tools, and peer-driven insight.


Welcome to SPARK: Radiology Marketers Knowledge Center—your go-to destination to fire up your strategy, fuel your creativity, and ignite real results. Designed by and for radiology marketing professionals, Spark connects bold thinkers, innovators, and changemakers across the field. From elevating your brand and sharpening digital outreach to boosting patient engagement and building stronger referral relationships, this hub delivers the insights, tools, and community to help you lead with impact.

Dive into targeted courses, fresh resources, and peer-driven ideas—all curated to keep you ahead of the curve and ready to blaze your own trail in radiology marketing.


What You'll Find Here

  • Curated Programming
    Timely webinars, forums, and virtual events focused on the real-world challenges and opportunities radiology marketers face.
  • A Thriving Community
    Connect with like-minded marketing, business development, and communications professionals in the radiology space.
  • Fresh Insights
    Explore evolving trends in patient engagement, brand building, physician outreach, ROI, and more.
  • Celebrations & Recognitions
    From our Breast Cancer Month Wrap Party to digital badge achievements, we spotlight marketing wins year-round.

 

 

SPARK Friday Forum: Meaningful Marketing

Meaningful Marketing: Social Responsibility and Community Connection

Jan. 16, 2026 | 1-2 p.m. ET
Moderated by Daphne Paulsen; Expert on Hand: Elle Benson

Great marketing tells a story people can believe in. For radiology practices, that story often starts with how you show up in your community. This SPARK Friday Forum will explore how social responsibility can become part of your brand’s everyday voice: from local partnerships and awareness campaigns to the small actions that build lasting trust. Join peers to share what’s worked, trade fresh ideas, and discover how giving back can also strengthen your marketing message and impact in 2026.


As part of RBMA's ongoing commitment to inclusion, we are pleased to offer Closed Captioning as part of this webinar. Attendees will be able to enable this feature at their discretion during the live session. If you have additional accessibility needs, please contact us at education@rbma.org so we may ensure your participation.
When
1/16/2026 1:00 PM - 2:00 PM
Eastern Standard Time
Registration
Registration is closed.