A Word With Bob Podcast

The official podcast of the Radiology Business Management Association (RBMA)

Get ready to be inspired! Join host, Bob Still, former RBMA Executive Director, as he shares insightful conversations with various leaders and change makers in radiology and healthcare at large. The WWB podcast aims to enrich listeners with prolific stories that share an intimate and inspiring glimpse into the origin, mindset, strategies and challenges that have guided featured guests on their path to multi-dimensional success.

Upcoming Episodes

Join us for the next episode of A Word With Bob! during our Founders' Day celebrations!
Thursday, August 21, 2025 | 1-2 p.m. ET

 

Podcast Host

Our host, Bob Still, served as the executive director of the Radiology Business Management Association from 2017-2024. He is a past president and Fellow of the RBMA. Mr. Still is a graduate of Indiana University (BS, Education, 1976) and Penn State University (Master in Management in Health Care Administration, 1998). He has also completed post graduate study in negotiation at the Harvard Business School. Bob and his wife, Barbara, enjoy their home and all four seasonal activities on Lake Wynonah and visiting their four children and one adorable grandson.

 

 

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Episode 38: LESSONS IN RESILIENCE: JOSEPH GUIFFRIDA; PLUS PARADIGM KEYNOTE ELLE BENSON

In this episode, Bob dove into a crucial conversation with Joseph Guiffrida, Chief Operations Officer at ARA Health Specialists in Asheville, NC. When Hurricane Helene devastated his community, his practice faced the ultimate test—maintaining critical infrastructure and ensuring continuity of radiology services during a crisis. Learn firsthand how they navigated the storm, what challenges they overcame, and the key lessons every radiology group should know about emergency preparedness.
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Episode 37: HOSPITAL REIMBURSEMENTS & 2025 ADVOCACY UPDATES: KEITH CHEW, PAUL PITTS & JOHN VIZZUSO; PLUS KIT CRANCER & LINDA WILGUS

In this episode, Bob is joined by Keith Chew, MHA, CMPE, FRBMA, Principal at Consulting With Integrity, Paul Pitts, JD, Partner at Reed Smith, and John Vizzuso, President & Chief Coaching Officer at Human Assets, to explore the legal and operational considerations of hospitals reimbursing radiology groups for services beyond image interpretation. Bob also welcomed Linda Wilgus, FRBMA, Co-Executive Director of RBMA, and Kit Crancer, Senior Vice President of Radiology & Public Policy Partnerships at RAYUS Radiology, to discuss the Medicare Physician Fee Schedule and potential increases in 2025.
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