Marketing (January/February 2019)

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Table of Contents 

President’s Message
Progress Through Sharing is here to stay, and a motto that RBMA members can rely on.
By Christie James, MS, FRBMA

Expectations
When the goal is to develop a long-term strategy to support the success of an organization, key considerations are important when it comes to mergers and acquisitions.
By Patricia Kroken, FACMPE, CRA, FRBMA

A Patient Experience Revolution
Patients want the complete package— clinical excellence and great service. Is your practice ready to deliver?
By Lena Kauffman

Radiology’s Consolidation Conundrum
Deciding whether to join the consolidation movement requires more than just careful thought and planning, it requires a great deal of introspection and self-awareness.
By Wayne Baldwin

MARKETING
Four Marketing Trends for The Year Ahead
Time to dive into new and exciting marketing trends for the year ahead.
By Kim Kelley, FRBMA

DATA
Data and Marketing
Most marketing departments utilize some sort of customer relationship management tool, a warehouse of data that most people outside the marketing department don’t know about, but it contains large amounts of useful data.
By Janinne Walker

HUMAN RESOURCES
Group Dynamics and Culture
Group dynamics is the way the practice operates every day to meet the needs of its many customers. Group culture is the way things are done now and have been done in the past. Both set the stage for success or failure.
By Carol Hamilton, MBA, SPHR, SHRM-SCP, FACMPE

ASSOCIATION NEWS
Business Excellence Program
RBMA is pleased to announce a new program recognizing a practice’s commitment to using the knowledge and technology RBMA provides at their disposal to ensure success.

CHAPTER UPDATE
Chapter snapshots and upcoming events

INTERVIEW
An RBMA Minute with Pam Kassing, MPA, FRBMA, RCC Senior economic advisor, Economics and Health Policy, for the American College of Radiology and ACR representative on the RBMA Board of Directors.