Breaking Down Silos: How Marketing, Scheduling, and Operations Drive Growth Together

Sept. 8, 2026 | 1-2 p.m. ET
Presented by: Briana Houston, MBA

Radiology growth doesn’t happen in a single department. It happens when marketing, business development, scheduling, and operations work together to create a seamless experience for referring providers and patients.

Too often, these teams operate in silos—marketing generates awareness, business development builds relationships, scheduling manages appointments, and operations focuses on capacity and efficiency. But when these functions aren’t connected, opportunities are lost through referral leakage, scheduling barriers, inconsistent messaging, poor communication, and an experience that doesn’t match the promise made by the organization.

In this session, Briana Houston will explore how radiology organizations can break down departmental silos and create a more connected approach to growth. Drawing from her experience in radiology marketing, business development, and scheduling, she will share practical strategies for aligning teams around common goals, improving communication and handoffs, using data to identify opportunities, and creating a patient and referring-provider experience that supports long-term growth.

Chapter Webinar Consortium (CWC) Member Price: FREE
Member Price: $25.00
Non-Member Price:  $100.00

 

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RBMA Demo Days: RIS & PACS

Sept. 15, 2026 | 1 - 4:45 p.m. ET

RIS and PACS platforms serve as the backbone of radiology operations. Demo Day RIS & PACS offers a look into tools supporting scheduling, reporting, image management, interoperability, and workflow standardization.

Participating Sponsors

• AbbaDox — 1:00–1:45 p.m. ET
• medQ — 1:45–2:30 p.m. ET
• RAD AI — 2:30-3:15 p.m. ET

Member Price: FREE
Non-Member Price: $299.00

 

 

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