Founders' Day

Aug. 22, 2024
11 a.m.-4:45 p.m.

Join RBMA for a virtual day of education in celebration of RBMA’s founding day!
>>Register Now!

Pledge your donation to the RBMA Foundation for Education & Research.
>>Donate Now!

11-11:15 a.m.
Welcome Message
Pete Moffat, Cleve Schultz, Jessica Struve, CAE, and Linda Wilgus, CPA, MBA, FRBMA 

11:20 a.m.-12:15 p.m.
Inside the RUC: A Voice in Shaping Medicare Relative Values
Ezequiel Silva, MD, RCC, FRBMA
Join us for an insightful presentation by the Chairman of the American Medical Association (AMA) RVS Update Committee (RUC) for a behind the scenes look at the RUC process. Dr. Silva is the first radiologist to serve as RUC Chair, having served as the ACR RUC member for four years. This session will provide an explanation of how the RUC evaluates and recommends RVUs for new and existing CPT codes, ensuring that physician work, practice expenses, and professional liability are accurately reflected. Learn about the process involved in identifying which CPT codes require review, the role of specialty societies in proposing changes, and the critical importance of maintaining transparency and fairness in the valuation of medical services. This presentation is essential for healthcare professionals seeking to understand the mechanisms behind medical reimbursement and the impact of the RUC's decisions on clinical practice and healthcare economics.

12:15-1 p.m.
Brain Break – Grab a coffee! 

1-2 p.m.
Enhancing Operational Efficiency with AI/ML
Parag Paranjpe
Sponsored by: Healthlevel

The radiology industry is faced with supporting growing volumes while effectively utilizing available resources. In this session, we'll discuss the use of AI/ML to help radiology operations scale efficiently to meet demand while optimizing staff resources. In addition to covering demand forecasting & capacity modeling, we'll also discuss how business insights can be improved through AI/ML by integrating data from different systems.

2:15-2:45 p.m.
Mastering MIPS: A Practice-Partner Approach
Brittany Furr RT (R) (M) (VI), RCIS and Dan O’Meara
Sponsored by: RadPayor
If your practice is eligible for MIPS, you know the tedious, yet required drill of reporting data by the deadline each year. Wouldn’t it be great if you could turn what is typically a reactive exercise into something that is proactive, by executing a “Whole of Practice” approach that streamlines and simplifies the process? In this session, you’ll gain easy-to-implement insight from one radiology practice, and learn how they integrated the clinical, administrative and technology sides of their enterprise to form a winning collaboration. There is more than one way to meet MIPS, and this session will give you practical tips and tricks to learn how.

3-3:55 p.m.
The Role of AI in Simplifying Radiology Revenue Management
Stuart Newsome, CPCO
Sponsored by: Infinx
Dive into the future of radiology revenue management at RBMA Founders’ Day with a session dedicated to the transformative use of AI, automation, and Robotic Process Automation (RPA) in revenue cycle management (RCM). This comprehensive discussion will showcase how these technologies revolutionize every aspect of the revenue cycle—from patient registration to final claim adjudication.

With $10.6 billion spent in 2022 to address improperly denied claims, the stakes are high. Our session will highlight how radiology departments can utilize AI and RPA to analyze denial patterns, pinpoint underlying causes, and efficiently prioritize denial resolutions. This proactive approach not only minimizes the need for claim rework but also fosters a more efficient, less reactive strategy in revenue cycle management.

Understand how AI can reduce workload stress, minimize errors, and boost productivity, allowing staff to focus on tasks that require their expert attention. Experience how this shift creates a more supportive, efficient, and error-free workplace, enhancing both financial outcomes and job satisfaction for radiology professionals.

4-4:45 p.m.
That’s a Wrap! Party
Don’t miss a spirited wrap-up party to end the day. Join colleagues and friends for some friendly competitions including RBMA trivia, music and virtual networking with colleagues! All those donating to the Foundation as part of Founders’ Day will be entered to win some exciting prizes!