Welcome to the RBMA SPARK Hub!

Your destination for disruptive strategies, patient engagement tools, and peer-driven insight.

Welcome to SPARK: Radiology Marketers Knowledge Center—your go-to destination to fire up your strategy, fuel your creativity, and ignite real results. Designed by and for radiology marketing professionals, Spark connects bold thinkers, innovators, and changemakers across the field. From elevating your brand and sharpening digital outreach to boosting patient engagement and building stronger referral relationships, this hub delivers the insights, tools, and community to help you lead with impact.

Dive into targeted courses, fresh resources, and peer-driven ideas—all curated to keep you ahead of the curve and ready to blaze your own trail in radiology marketing.

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What You'll Find Here

• Curated Programming
  Timely webinars, forums, and virtual events focused on the real-world challenges and opportunities radiology marketers face.
• A Thriving Community
  Connect with like-minded marketing, business development, and communications professionals in the radiology space.
• Fresh Insights
  Explore evolving trends in patient engagement, brand building, physician outreach, ROI, and more.
• Celebrations & Recognitions
  From our Breast Cancer Month Wrap Party to digital badge achievements, we spotlight marketing wins year-round.

 

>What's Ahead

Mark your calendar for the SPARK Virtual Marketing Conference, June 26–27, 2025—a dynamic two-day online event packed with actionable strategies for boosting patient loyalty, optimizing operations, and advancing your marketing efforts in radiology. Beyond the conference, SPARK delivers year-round value through a mix of live webinars and Friday Forums covering key topics like ROI measurement, physician outreach, small practice marketing, and the latest digital tools. Whether you’re new to radiology marketing or a seasoned pro, there’s something for everyone in this year’s lineup.

 View Virtual Marketing Conference Details & Register