RBMA SPARK Virtual Conference

Dive into the world of radiology marketing at the SPARK Virtual Conference, a two-day event set to ignite your expertise and networking opportunities in this dynamic field. From foundational insights to advanced strategies, our sessions at SPARK promise a comprehensive exploration of how to effectively promote radiology services. With engaging speakers and a unique mix of practical workshops, including a marketing escape room challenge, attendees will emerge not only enlightened but also ready to apply cutting-edge techniques in their professional practices. Whether you're new to the sector or aiming to sharpen your skills, SPARK is your gateway to mastering radiology marketing. Join us for an experience that combines learning, application, and celebration, all designed to propel your career forward.


Thank you to our program sponsors!


Session Information

Thursday, June 20:

12:30 p.m. ET: Welcome Discussion

1:00 - 2:00 p.m. ET: Back to Basics

2:00 - 2:15 p.m. ET: Brain Break!

2:15 - 3:15 p.m. ET: Effective Strategies in Radiology Marketing

Friday, June 21:

 12:30 p.m. ET: Welcome Discussion & Top Takeaways from Day 1

 1:00 - 2:00 p.m. ET: Advanced Radiology Marketing Techniques

2:00 - 2:15 p.m. ET: Brain Break!

2:15 - 3:15 p.m. ET: Final Breakout Room Discussion & Wrap Up Party: Weekend Launch Party featuring marketing escape room tasks within their breakout rooms. The first room to return to the main session room wins a prize.

Session Topics: More information forthcoming!

    • Back to Basics in Radiology Marketing
      • Understanding Radiology: Basics of radiology services and their significance.
      • Marketing Fundamentals: Key marketing principles applied to healthcare.
      • Target Audience Identification: Recognizing your audience within the radiology sector.
      • Brand Messaging: Crafting compelling messages for radiology services.

    • Effective Strategies in Radiology Marketing
      • Digital Marketing Essentials: Leveraging social media, email, and content marketing.
      • Patient Engagement: Techniques for engaging and retaining patients.
      • Compliance and Ethics: Navigating the legal landscape of healthcare marketing.
      • Analytics and Feedback: Measuring success and adapting strategies.

    • Advanced Radiology Marketing Techniques
      • Innovative Campaigns: Case studies of successful radiology marketing campaigns.
      • Technology Integration: Utilizing the latest tech trends in marketing strategies.
      • Partnership and Collaboration: Building relationships with healthcare providers and community organizations.
      • Future Trends: Anticipating changes in radiology marketing and healthcare.


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