Christina Brown, BS, has brought innovative and out-of-the-box strategies to Birmingham, AL with events such as Mammothon, Mamm-Epic Weeks, and Facebook Live Patient Experience Series to grow imaging volume. In 2019, Christina has grown Ultrasound volume by 15% with her Facebook Live segments and currently averaging 4.5 new referring volume accounts per month. Christina's Imaging Awards Include USPI Top Performer, 110% Club, and the Sales Leadership Award.
Mary Christensen is Director of Marketing for Mountain Medical, a private practice in Salt Lake City, Utah. She was hired as Physician Liaison in 2002 to launch several imaging centers and transitioned to Director of Marketing in 2006. With patient out of pocket costs sharply rising in 2011, Mary helped her practice introduce the concept of price transparency to referring physicians, followed by a series of successful ongoing consumer campaigns, her proudest professional accomplishment.
Robyn Creech, MBA, is ardent about turning fragile acquaintances into thriving relationships and passionate to increase radiology referrals with genuine techniques. Bringing years of proven PR success, a Bachelors in English rhetoric, and a MBA from the University of Denver, Robyn brings an achievable approach to rejuvenate your team.
Spencer Cross, MBA, leads the product strategy and development for Change Healthcare’s Digital Patient Experience business. Prior to Change Healthcare, Spencer’s background is deep in healthcare technology, having developed products at RelayHealth (McKesson), Epic Systems, and other healthcare entrepreneurial ventures. Spencer received his MBA from Harvard Business School.
Adrienne Dresevic, Esq., is a founding shareholder of the Health Law Partners, PC. Practicing in all areas of healthcare law, she devotes a substantial portion of her practice to providing clients with counsel and analysis regarding compliance, Stark Law, Anti-Kickback Statute, and compliance related issues.
Karen Elliott, as marketing manager for Northwest Radiology, leads branding and marketing strategy for one of the largest providers of comprehensive, subspecialty inpatient and outpatient imaging services in Indiana. She manages physician relations to increase awareness of Northwest Radiology and oversees a flat-pricing plan for the practice’s imaging centers. Karen began her career as a graphic designer and worked in the agency setting for diverse clients.
Michael Holmes has been in healthcare since 1985; radiology since 1996. I can bring a unique perspective to the attendees because I have run not only sales but also marketing and customer service departments, managed care contracting and facility operations for a variety of organizatiions from public to private companies.
Erin King is a best-selling author, keynote speaker, and entrepreneur. She is Founder of Socialite Agency, which has helped clients ranging from The Academy Awards to The United States Navy communicate more compellingly. She is the author of “Digital Persuasion” and started her first two companies, Jump Digital Media and PMS.com before the age of 30. Erin helps audiences elevate their “screen speak” via her award-winning PUB method. Off-duty, the former World Champion Irish Step Dance competitor and NCAA Division I lacrosse player can be found surfing or mountain biking with her family in Laguna Beach, CA.
Amy Lavigne has an extensive range of experience managing social media to help clients reach their audience and marketing goals. Her work includes strategy development, content creation, measurement and reporting. She has been instrumental to the growth of social media presences across healthcare, higher education, B2B,and B2C sectors. She is the Social Media Coordinator at RDW Group.
Clinton Mikel, Esq, is a partner at the Health Law Partners, PC, a nationally recognized healthcare law firm. Mr. Mikel graduated from the University of Michigan Law School. Practicing healthcare law, Mr. Mikel concentrates in Stark, fraud/abuse, telehealth/telemedicine, compliance, and the corporate and financial aspects of healthcare practice.
Dana Alexander Nolfe is RIMI’s CMO. She oversees extensive external, internal and physician referral marketing efforts. She brings more than 30 years of experience in public relations, media, marketing, government, education and healthcare along with employee and C-suite development. For the past 20 years, she has also served as an Adjunct Professor of Communications at Bryant University.
Katie Robbins is the President of Frame 42 Marketing, a healthcare marketing consulting firm. A graduate of the UNC-Chapel Hill Journalism School, she has been in health care marketing and public relations for 25 years, working in physician practices, hospitals and advertising agencies managing healthcare accounts. Prior to launching her new business she served as the Marketing & Practice Relations Director and Customer Experience Officer for Charlotte Radiology for 14 years, where she oversaw and advanced the overall marketing program, established a consistent annual ROI and in turn grew the practice and its volumes to record levels. She has served as chair of the RBMA marketing committee and the Strategic Radiology marketing director committee. In December 2015 her life’s work took a very personal turn, as she was diagnosed with breast cancer herself. Her battle with cancer, while challenging and tough, has positively impacted her in many ways and given her new insights to the women and doctors she works with regularly. Since her recovery, Katie reframed her career and launched her own company, Frame 42 Marketing.
Tina Rudisill brings more than 30 years of experience to try Marketing Works in York, Penn. Tina has delivered presentations on health care marketing strategies and spearheaded strategic marketing programs for clients in radiology and other medical specialties, garnering awards for external marketing, advertising, and general brand awareness initiatives.
Jessica Wittman is Marketing Director and Corporate Liaison for Radiologic Medical Services, a private practice in Coralville, IA, that operates two imaging centers and a billing MSO. She is passionate about marketing to the community, working with the needs of referring providers, and cultivating company culture. She is current President of The Rotary Club of Muscatine, Marketing Chair for The Bird House Hospice Home, and organized a benefit for the Domestic Violence Shelter in Muscatine.