SPARK



Explore Radiology Marketing in Music City!

June 3-6, 2018
Sheraton Grand Nashville Downtown
Nashville, Tennessee



Thank you to our sponsors:

Armada Medical Marketing
Hologic

IDS
Marketing Works
Philips
Red Rock Diagnostics

Swagmatic
Just as music is the common thread connecting the life and soul of Nashville and its people, RBMA’s SPARK is the common thread connecting radiology marketers nationwide. At SPARK, marketers come together, share their experiences and learn to create programs that enhance their practices.

Plus the presentation of the all-new 2018 Quest Awards will take place during the seminar!

Schedule

SUNDAY, JUNE 3, 2018

Noon-4:30 p.m.
Pre-conference registration open

1-5 p.m.
Pre-Conference Session
Physician Liaison Boot camp

5-7 p.m.
Welcome Dinner Reception

MONDAY, JUNE 4, 2018
8:30 a.m.- 5:15 p.m.
Registration Open

8:30-9 a.m.
Breakfast With Exhibitors


9-9:15 a.m.
Welcome and announcements

9:15-10:15 a.m.
OPENING KEYNOTE
Decoding the Consumer Mind
Kit Yarrow, PhD

10:15-10:45 a.m.
Break With Exhibitors

10:45-11:45 a.m.
CONCURRENT SESSIONS
Generational Differences in Marketing
Kit Yarrow, PhD

Knowing Good Design
Jessica Smith

Double Digits:  A Playbook for Unbelievable Growth
Jennifer Day

11:45 a.m.-12:45 p.m.
Quest Awards People's Choice Judging

12:45-1:45 p.m.
Networking Lunch

1:45-2:45 p.m.
GENERAL SESSION
Reputation Management - Putting Your Best Foot Forward
Jennifer Kammer and Kim Kelley, FRBMA

2:45-3:15 p.m.
Break With Exhibitors

3:15-5:15 p.m.
WORKSHOPS
The Interventional Radiology Trifecta:  Marketing + IR Champion + Clinic Infrastructure
Dianne Keen

Radiology 101 - What I Want My Marketers to Know When They Go Out Into the Field
Sherry Freeman, Chell Mullis and Cathy Vesolowski 

How Landing Page Optimization andSEO Can Help You Grow Patient Volume
Kim Kelley, Jim Koehler and Sara McFarland


TUESDAY, JUNE 5, 2018
8:30 a.m.-4 p.m.
Registration Open

8:30-9 a.m.
Breakfast With Exhibitors

9--10 a.m.
GENERAL SESSION
Why you Need a Radiologist on your Marketing Team.
David Howard and Kurt Schoppe, MD

10-10:30 a.m.
Break With Exhibitors

10:30-11:30 a.m.
CONCURRENT SESSIONS
Oh Behave!
Kyle Baril

Becoming Indispensable to Your Practice
David Howard

Your CRM Is Not Just a Place to Log Calls!
Lori Morales

11:30 a.m.-Noon
Break with Exhibitors

Noon-1 p.m.
CONCURRENT SESSIONS
Population Health: What It Means and What It Means to Your Practice
Matthew Bierbaum

Keeping the TRADITIONAL in a TRA-DIGITAL marketing age
Tina Rudisill and Gail Schwartz

Public Relations
Speaker TBD

1-2 p.m. 
Networking Lunch

2-3 p.m.
CONCURRENT SESSIONS
Breast Imaging:  Reaching Patients and Providers
Shayna Hackett and Mike Kocsis

Don't Waste Your Time: Marketing Tactics That Don't Work for Radiology
Jim Kohler

Health Care Marketing in The Crosshairs
(repeated 3:30-4:30 p.m.)
Adrienne Dresevic, Esq., and Clinton Mikel, Esq.

3-3:30 p.m.
Break With Exhibitors

3:30-4:30 p.m.
CONCURRENT SESSIONS
Building and Managing a Successful Physician Liaison Team
Lori Morales

Health Care Marketing in The Crosshairs
Adrienne Dresevic, Esq., and Clinton Mikel, Esq.

Strategic Marketing
Mike Stowe

6-8 p.m.
Quest Awards Ceremony and After Party
BB Kings Blues Club



WEDNESDAY, JUNE 6, 2018

8:30-11:15 a.m.
Registration Open

8:30-9 a.m.
Continental Breakfast

9-10 a.m.
GENERAL SESSION
Radiology Economics and RADPAC Update

Ted Burnes, MPA, and Pam Kassing, MPA, FRBMA

10-10:15 a.m.
Passing Break

10:15-11:15 a.m.
CLOSING KEYNOTE SESSION
Giving Your Best Shot! Breast Cancer, Genetic Mutation, BRCA, and How to Put Yourself First! 
Caitlin Brodrick


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