Fall Session Descriptions


Tuesday, Nov. 10, 2020

10:30-10:45 a.m. 

10:45-11:30 a.m. 
Evaluating Your Strategic Alternatives in a Consolidating Radiology Landscape
Andrew Colbert
Sponsored by Ziegler 
Live session

Radiology groups across the nation are increasingly faced with the decision of whether or not to affiliate, merge or join with larger groups.  Pressures driving these decisions include; growing cost and complexity of information technology requirements, the rising cost of recruitment, increased complexity of reimbursement, hospital and managed care consolidations, 24/7 subspecialty requirements, and challenges in measuring and tracking clinical quality and outcomes. Before determining if a partnership is right for the practice, leaders must first determine their strategic plan and clarify their short-and long-term objectives.

At the conclusion of the session, the attendee will be able to: 
- Differentiate the pros and cons of strategic growth alternatives
- Identify factors that drive valuation multiples
- Develop strategies to prepare for transaction discussions

11:30 a.m.-12:45 p.m. 
RBMA Announcement and Opening General Session: The Pandemic Impact on the Radiology Community and Managing the Shift for 2021
Donald Elting, RT(R)(CT)(MR)(ARRT), Robin Tang, MD, and Corbin Wilson, JD
Live session

Are you ready for 2020 to be over? A resounding YES! The pandemic continues to plague the radiology industry with issues that are keeping leaders up at night looking for the best ways to manage the fallout—loss of revenues, furloughing staff, managing new restrictions, handling remote employees, and potentially crippling legislation.  As leaders navigate uncertainty, revisit their strategic plans and develop strategies to prepare their organizations for the new norm, one thing is clear across the business landscape—the pandemic has accelerated the digital shift in all sectors of the economy, and it is critically important that practices understand what this means for them and what they need to do to profit in the new paradigm. This session will encourage leaders to raise their sights, look ahead, and consider the challenges and opportunities that will greet them in 2021.
With two months remaining in 2020, hear how these leaders from private practice, a consortium, and a private equity organization are configuring their organizations to navigate the changing landscape and prepare for 2021. This interactive panel presentation is moderated by Linda Wilgus, RBMA President


12:45-1:15 p.m.  
Virtual Exhibit Hall

1:15-2:15 p.m. 

  • Supervision of RAs, AAPs, Residents, and Fellows in Radiology 
    Richard Duszak, MD, Gregory Q. Hill, Esq., and Paul Pitts, Esq. 
    Live session

    Radiologists have long supervised residents and fellows, typically billing for those services. Compliance with supervision requirements has long been a federal regulatory priority. Multiple settlement agreements with prestigious academic health systems nearly 25 years ago exceeded $10 million. More recently, an academic health system entered into a $2 million settlement agreement with the government for issues specifically related to the supervision of radiology services. The scrutiny on our academic practices, therefore, remains high. In parallel, many radiology practices have hired advanced practice providers (APPs), most commonly nurse practitioners (NPs) and physician assistants (PAs). Some as well have hired radiologist assistants (RAs). Requirements for supervision vary across these professions and from state-to-state and are often confused by radiology practices. One health system recently entered into a $1 million settlement agreement with the government for issues specifically related to the supervision of services rendered by RAs. While these individuals can contribute substantially to the growth and efficiency of both diagnostic and interventional radiology practices, their involvement in team-based radiology care carries with it significant administrative burdens and oversight requirements.

    At the conclusion of the session, the attendee will be able to:
    - Determine regulatory requirements for the supervision of RAs, APPs, Residents, and Fellows
    - Recognize the operational aspects to supervise APPS, Residents, and Fellows
    - Apply clinical care considerations when supervising APPS, Residents, and Fellows

  • Imaging Center Transactions: Valuation and Observation 
    Stephen Schulte and Chance Sherer, CVA
    Pre-recorded session

    Learn how imaging centers are valued for transactional purposes and the methodologies were taken into consideration in the highly regulated health care industry. over the session, presenters will outline specific factors that impact the value of an imaging center and they will share examples of pitfalls associated with imaging center valuations. In addition, participants will hear a summary of imaging center transaction trends including transaction structures and motivations.

    At the conclusion of the session, the attendee will be able to:
    - Determine how imaging centers are valued for transaction purposes
    - Compare what factors impact the value of an imaging center
    - Review and apply your knowledge based on recent trends in imaging center transactions

  • Building a Successful Interventional Coding Team
    Jennifer Studdard, RCC, CCS-P, CPS, CPCO, ICD-10 AHIMA Approved Trainer
    Pre-recorded session

    It can be difficult to recruit a single IR coder.Developing a solid team that can adapt to the changes ahead of us is even more daunting because  as soon as they are trained, they "transfer" across town.This session provides tips to identify the unique skill set required to build a successful IR coding team and the steps necessary to keep them engaged and thriving.

    At the conclusion of the session, the attendee will be able to:
    - Identify the differences in skill set for IR vs. diagnostic services.
    - Define those resources - internal/external - required for success.
    - Design a strategy to retain skilled IR coders.

2:15-2:45 p.m. 
Virtual Exhibit Hall 

2:45-3:45 p.m. 

  • Get More of What You Want From Your Practice
    James E. Leitner
    Pre-recorded session

    Are all your employees the right people in the right seats? Is everyone crystal clear on your vision? Is there a need for more productive meetings?  This transformational session geared to physicians and practice leaders will help you answer a resounding yes. over the session, the presenter will share six key components with simple, practical tools you can use to strengthen your practice including assessing that the right employees are in place, creating clear direction and vision that everyone understands and, using a proven agenda to run an effective meeting where everyone is aware of next steps and is a willing accountability partner for their piece of the work. Leave the session feeling more in control of your practice. 

    At the conclusion of the session, the attendee will be able to:
    - Develop a clear vision and be able to achieve that vision for your practice
    - Assess your employees to ensure the right person in the right seat
    - Use a proven meeting agenda that delivers on your vision, build rapport, and make your leaders be more accountable for completing their projects

  • Chart Conundrums: Be Mindful of PA Radiology Documentation 
    Kelly Long, CPC. CPCO
    Pre-recorded session

    This session delves into the detailed guidelines related to reporting for physician assistants (PAs) as well as common coding and documentation issues. After a brief overview of PA roles in radiology, the speaker will discuss the fundamentals of CMS reimbursement, including how to meet documentation requirements for Incident-to and Shared Visit billing scenarios. Attendees will discover how EHR safeguards can correctly capture and quantify the patient care contributions made by PAs, and how to use safeguards in RIS systems to support compliant documentation. The speaker will address the significance of the False Claims Act and share strategies for mitigating compliance risk by avoiding OIG violations. The session will provide extensive discussion and practical takeaways for applying documentation and coding best practices to promote thorough, compliant and accurate PA reporting.

    At the conclusion of the session, the attendee will be able to:
    - Assess specific PA documentation and coding issues that impact compliant and accurate reporting
    - Analyze the fundamentals of CMS reimbursement, including guidelines for Incident-to and Shared Visit billing scenarios
    - Determine how to avoid noncompliant claims by promoting accurate PA reporting

  • The 10 Hottest Compliance Topics You Should Be Looking At
    Eric Christensen, MSCE, CCNA, CHCP
    Live session

    Regulatory compliance in health care is a complex, ever-changing industry. Regulatory change means constant vigilance is necessary to prevent serious vulnerabilities that will lead to costly penalties and fines. over this presentation, the speaker will discuss the top ten compliance topics that you need to consider in your organization, to assure adherence to requirements and government standards from security risk, trends, social media procedures, lack of auditing, effective education and training, not reporting breaches, and resolving compliance deficiencies. These are only a few of what you’ll hear over the session. 

    At the conclusion of the session, the attendee will be able to:
    - Create a plan to protect your organization against cybersecurity threats.
    - Implement an effective social media policy and procedure.
    - Update mobile device policies to meet current trends and requirements.

3:45-4 p.m. 
Brain Break

4-5 p.m. 

  • AUC/CDS: Tales from the Trenches
    Melody W. Mulaik, MSHS, CRA, RCC, CPC, CPC-H
    Pre-recorded session

    2020 is the official testing year for AUC/CDS implementation. Many organizations have made significant strides to prepare and implement this new mandate while others are struggling to make significant progress. Getting referring physicians to comply in 2020 is especially challenging since it is a testing year. Compliance is mandatory in 2021 and every organization must be prepared. In this session, the presenter will hear from participants who have begun this process and willing to share their implementation experiences for the group's benefit.

    At the conclusion of the session, the attendee will be able to:
    - Identify specific tips you can employ to get your referring physicians on board with the new requirements.
    - Determine specific areas of focus that must be addressed through the remainder of 2020.
    - Apply what you heard and either start or make modifications to your implementation plan. 

  • 10 Things Your Education Didn't Prepare You For 
    Patricia A. Kroken, FACMPE, CRA, FRBMA
    Pre-recorded session

    Those who have not been in the saddle as a practice manager look at the position and think, “How hard can it be?” It is rough and tumbles, guerrilla warfare management in a challenging environment that only seems to speed up in its rate of change. It is a never-boring profession, one we may never have heard of until we found ourselves in the thick of it. It’s a profession where a person can make a difference and test his/her limits, usually learning on the job at a blinding pace. It’s the perfect place for someone fascinated by lifelong learning and each person must develop a personal curriculum—once you begin to know what you don’t know and what you need to know to be successful.

    At the conclusion of the session, the attendee will be able to: 
    - Identify where you are in terms of baseline skills required
    - Determine immediate and long-term developmental needs
    - Maximize industry resources and build a circle of trusted advisors

5-5:45 p.m. 
Day 1 Wrap Up LIVE Virtual Networking Happy Hour

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