Join RBMA for a virtual day of education in celebration of RBMA's founding day, featuring our popular ...a Word with Bob LIVE! and RAD Marketers Live programs, as well as an end of day wrap-up party featuring live music, networking and prizes.
11:00 a.m. - 11:05 a.m. ET
Welcome
Presented by: Bob Still, FRBMA & Shannon WIlson, FRBMA
11:05 a.m. - 12:00 p.m. ET
Using Innovation, Empathy and Technology to Optimize Financial Performance
Presented by: Ron Jackson, National Vice President
Sponsored by 
The most successful radiology practices use data and technology as transformational tools for their business success. This session is built for radiologists who seek the ability to monitor revenue cycle, business performance and practice management metrics to maximize output and outcomes. Not only will radiologists learn the latest cutting-edge RCM processes to reduce bad debt write-offs from self-pay patients, but they will also examine ways machine learning can help their practice yield data in non-traditional ways. Session attendees will walk away with an understanding of how to collect more on the hard dollars and get the money they are contractually obligated to receive, while also giving their patients a more positive experience with reduced friction around their medical bills.
12:00 - 12:55 p.m. ET
Reap the Benefits of Digital Statement Delivery and Payment Solutions through Dynamic Hybrid Delivery Channels
Presented by: Cleve Shultz, CEO
Sponsored by 
Paper shortages, Postage increases, delays in mail delivery…. Combat ALL these scenarios with a dynamic hybrid delivery channel utilizing a calculated rotation of text, email, and paper correspondence that communicates with your patients on platforms where they spend their time. Coupled with new pay-by-phone solutions, secure text statements allow patients to conveniently view and pay bills and set up personalized payment plans from their smartphone. See how you will maximize patient engagement, accelerate response rates, and drive patient payments all at a lower cost to you
1:00 - 1:55 p.m. ET
...a Word with Bob LIVE
Hosted by: Bob Still, FRBMA
2:00 - 2:25 p.m. ET
Top 3 Threats to Independent Radiology Practices
Presented by: Rebecca Farrington
Sponsored by 
In this presentation we will discuss three different areas that independent radiology practices should be aware of to continue to grow, thrive, and survive: staffing, consolidation, and legislative/environmental pressures.
2:30- 2:55 p.m. ET
Opportunities for Improving Revenue Cycle Management through Interoperability
Presented by: Anthony Werner, MBA
Sponsored by 
Efforts of the Office of the Coordinator for Healthcare Information Technology (ONC) and the US Department of Health and Human Services (HHS) to promote HIT interoperability, have created opportunities for Radiology Practices to improve RCM related activities more efficiently and effectively. This session will provide a better understanding of the opportunities available to groups relating to HIT Interoperability.
3:00 - 3:45 p.m. ET
RAD Marketers LIVE: Marketing & Operations
Presented by: Ava Rivers
For optimal practice growth and development, Marketing and Operations cohesiveness is essential. When the “Dream Team” works well together, the opportunity to achieve business goals and heighten the experience of patients and staff increases. In this session, attendees will learn how to BE the bridge with operations to deliver exceptional practice success.
4:00- 4:30 p.m. ET
Wrap-Up Party
Don’t miss a spirited wrap-up party to end the day. Join colleagues and friends for virtual conversations and a chance to win prizes! Participants will vote for winners of our best zoom background and best hat competition, participate in some trivia and all registrants that make a donation to the RBMA Foundation will be entered into a raffle for even more great prizes!