SCHEDULE OF EVENTS
Thursday, August 21, 2025 | 11 a.m. - 4:45 p.m. ET
11:30 a.m. - 12:45 p.m.
Welcome and Opening Session: Leadership Lens: Snapshots of Success Through the Art of Photography
Presented by: Schaeffer Smith, MPH, CPA
As we celebrate RBMA’s Founders’ Day, honoring the vision, resilience, and leadership that shaped our community, this special session invites us to pause and reflect on leadership in a new light.
What can a photograph teach us about leadership? In this inspiring and visually rich presentation, Schaeffer Smith, an accomplished healthcare executive and dedicated photographer, draws meaningful connections between the art of photography and the practice of leadership. With two decades of experience in both fields, Schaeffer shares personal images and stories that explore how perspective, focus, composition, and timing influence outcomes- whether behind a lens or at the helm of a team.
This session offers a celebration of growth, vision, and the power of perspective. Join us as we commemorate RBMA’s legacy and look ahead through the leadership lens.
12:45-1 p.m.
Brain Break!
1-2 p.m.
A Word with Bob, Live!
Presented by: Bob Still, FRBMA
What’s really behind the perception that younger generations don’t want to work as hard? In this episode, we unpack the narrative and explore what today’s evolving workforce truly values. Our host is joined by Jenne Beecher Fromm, owner of JenneInk LLC and Jessica Struve, CAE, Co-Executive director of RBMA, for an honest conversation about generational shifts in motivation, burnout, expectations, and what it means to lead and work well in today’s environment.
But first, we kick things off with Mark Chronister, Executive Vice President at Onboard Partners/Mercantile, who shares details about the relaunch of an exclusive member benefit: a credit card program designed specifically for healthcare practices. Learn how this tailored financial tool supports members where they need it most.
2-2:30 p.m.
Winning at the Game of Balancing Productivity and Quality
Presented by: Melody Mulaik, MSHS, RCC, CPC, FAHRA, CRA, RCC-IR, COC, FRBMA & Tracy Cockerham
Sponsored by RadPayor
In today’s high-stakes healthcare environment, coders are under increasing pressure to deliver both speed and precision. This session explores the delicate balance between productivity and quality—two metrics often seen as competing forces. Through real-world examples, performance data, and strategic insights, we’ll unpack how organizations can empower coders to excel at both. Attendees will learn how to identify and address the root causes of quality lapses, implement sustainable productivity benchmarks, and leverage education, auditing, and technology to drive performance without sacrificing accuracy. Whether you're a coding leader or frontline coder, this session will equip you with practical tools and a winning mindset to thrive in the dual pursuit of excellence.
2:30-3 p.m.
From Bots to Brains – Radiology’s Guide to AI Agents and Automation
Presented by: Stuart Newsome, CPCO
Sponsored by Infinx
Over 70% of imaging centers still rely on manual processes for referral intake, scheduling, and prior authorization—leading to delays, staff burnout, and patient dissatisfaction. But what if the “staff” handling these tasks never clocks out? AI agents, driven by generative AI, are transforming how radiology and imaging centers streamline operations behind the scenes. These intelligent, invisible workers can reason, interact with data, and execute tasks across your tech stack—no arms or legs required. Join Stuart Newsome, CPCO, VP of RCM Insights at Infinx, for a rapid-fire walkthrough of how AI agents work and why they’re gaining traction in imaging operations. You’ll learn how these digital coworkers integrate with tools like RIS, PACS, and EHRs—plus where they’re already delivering value today. This session is perfect for radiology leaders, CIOs, practice administrators, operations managers, and IT teams ready to explore intelligent automation beyond basic RPA.
3-4 p.m.
Inside the Numbers: Unpacking the 2025 ACR-RBMA Workforce Survey
Presented by: Dominick Parris, Principal Market Intelligence Analyst, Strategy Management and Foresight, American College of Radiology
Get an insider’s look at the latest findings from the 2025 ACR-RBMA Workforce Survey in this interactive, data-driven session. We’ll start with a concise walkthrough of the Executive Summary, highlighting this year’s most important trends and shifts in the radiology workforce.
From there, we’ll dive into the results of a new conjoint analysis that explores what matters most to radiology professionals, work structure, compensation, and practice environment, and how those preferences are evolving.
You’ll also preview forthcoming state-level insights that go beyond the workforce data to capture emerging market and regional trends shaping radiology today.
We’ll wrap up with a collaborative discussion on artificial intelligence and its growing influence on staffing models. Early data points will be shared, and we’ll invite your feedback to help guide future research and direction.
Designed to spark conversation and insight, this session blends data presentation with open dialogue.
4-4:45 p.m.
Wrap-up Party!
Close out Founders Day with a fun, high-energy celebration honoring 57 years of RBMA. This final session will feature fun networking opportunities, a trivia game, and the chance to win raffle prizes. Whether you're in it to win or just want to connect with peers, join us as we wrap up the day in true RBMA fashion.