SCHEDULE OF EVENTS
Thursday, August 21, 2025 | 11 a.m. - 4:45 p.m. ET
11:30 a.m. - 12:45 p.m.
Welcome and Opening Session: Leadership Lens: Snapshots of Success Through the Art of Photography
Presented by: Schaeffer Smith, MPH, CPA
As we celebrate RBMA’s Founders’ Day, honoring the vision, resilience, and leadership that shaped our community, this special session invites us to pause and reflect on leadership in a new light.
What can a photograph teach us about leadership? In this inspiring and visually rich presentation, Schaeffer Smith, an accomplished healthcare executive and dedicated photographer, draws meaningful connections between the art of photography and the practice of leadership. With two decades of experience in both fields, Schaeffer shares personal images and stories that explore how perspective, focus, composition, and timing influence outcomes- whether behind a lens or at the helm of a team.
This session offers a celebration of growth, vision, and the power of perspective. Join us as we commemorate RBMA’s legacy and look ahead through the leadership lens.
1-2 p.m.
A Word with Bob
Presented by: Bob Still, FRBMA
What’s really behind the perception that younger generations don’t want to work as hard? In this episode, we unpack the narrative and explore what today’s evolving workforce truly values. Our host is joined by Jenne Beecher Fromm, owner of JenneInk LLC and Jessica Struve, CAE, Co-Executive director of RBMA, for an honest conversation about generational shifts in motivation, burnout, expectations, and what it means to lead and work well in today’s environment.
But first, we kick things off with Mark Chronister, Executive Vice President at Onboard Partners/Mercantile, who shares details about the relaunch of an exclusive member benefit: a credit card program designed specifically for healthcare practices. Learn how this tailored financial tool supports members where they need it most.
2:30-3 p.m.
To Be Announced
Presented by: To Be Announced
Sponsored by RadPayor
3:30-4 p.m.
From Bots to Brains – Radiology’s Guide to AI Agents and Automation
Presented by: Stuart Newsome, CPCO
Sponsored by Infinx
Over 70% of imaging centers still rely on manual processes for referral intake, scheduling, and prior authorization—leading to delays, staff burnout, and patient dissatisfaction. But what if the “staff” handling these tasks never clocks out? AI agents, driven by generative AI, are transforming how radiology and imaging centers streamline operations behind the scenes. These intelligent, invisible workers can reason, interact with data, and execute tasks across your tech stack—no arms or legs required. Join Stuart Newsome, CPCO, VP of RCM Insights at Infinx, for a rapid-fire walkthrough of how AI agents work and why they’re gaining traction in imaging operations. You’ll learn how these digital coworkers integrate with tools like RIS, PACS, and EHRs—plus where they’re already delivering value today. This session is perfect for radiology leaders, CIOs, practice administrators, operations managers, and IT teams ready to explore intelligent automation beyond basic RPA.
4-4:45 p.m.
Wrap-up Party!
Close out Founders Day with a fun, high-energy celebration honoring 57 years of RBMA. This final session will feature fun networking opportunities, a trivia game, and the chance to win raffle prizes. Whether you're in it to win or just want to connect with peers, join us as we wrap up the day in true RBMA fashion.