The shift toward value-based reimbursement models will have
a big impact on radiology practice management. Approaching these changes with a
positive attitude and willingness to laugh even when the subject is serious can
be key to surviving and thriving in a changing landscape.
Zubin Damania, M.D., better known by his online alter ego
ZDoggMD, is a master of reaching people through humor even when the subject is serious
like Zika, Ebola and HPV. He has more than 16
thousand Twitter followers and more than a quarter million Facebook fans. But
he also has a serious side having recently produced insightful and touching
musical commentaries on EHR
burnout and end-of-life
At the RBMA Fall
Educational Conference, September 25 to 27, in New Orleans, Dr. Damania
will offer a keynote address on how to survive in a difficult and at times
frustrating health care system. The Let’s Talk Blog caught up with Dr. Damania
to ask him what he has planned for his presentation to the RBMA.
RBMA: You spoke
last year at the RBMA Summit in Las Vegas and now you are back for the 2016
Fall Educational Conference. Clearly we love you. What new issues will you be
Well, the restraining order has expired, so I’m definitely excited to come
back! I’ll be talking a bit more about finding your unique voice and living your
own unique story within the complexities and inertia of our health care system.
Also: LIVE MUSICAL PERFORMANCES!
RBMA: You’ve been
a strong advocate for innovation in electronic health records and care models
that would let doctors return to being doctors and reduce the administrative
burden on clinicians. In radiology, there is a strong move toward the
profession getting out of the reading room and returning to being “the doctors
doctor,” actively consulting with primary care doctors, nurse practitioners and
even patients instead of just talking to other specialists and writing reports.
What are your thoughts on this trend?
Dr. Damania: This
is magical. This is the part of radiology that my wife (the radiologist) loves
the most—interacting with the other humans on the health care team for the
benefit of the patient. It’s Health 3.0 (which I’ll also be talking about this
RBMA: As your
wife is a radiologist, you know them very well. What mistakes should
radiologists avoid when seeking to work more closely with primary care?
Dr. Damania: I’ve
met a lot of radiologists who can come off as kind of condescending to primary
care folks because they don’t have specialized knowledge in certain areas and
their understand of imaging modalities can be less advanced than say a
pulmonologist. The key thing is to treat it as a teaching moment, a chance to
use your immense expertise to affect not just this patient in the image at
hand, but all the future patients that primary care doctor is going to see, now
empowered with a better understanding thanks to you.
RBMA: As you’ve
pivoted from purely light-hearted videos that offer health information for
patients to videos and speaking engagements that offer more serious commentary
on the health care industry, what is next for you and Turntable Health?
Dr. Damania: Try
to take over the world. And absent that, to keep being a part of a growing
movement to unbreak health care and bring us to Medicine 3.0.
It is not too late to
register for the RBMA Fall Educational Conference. Click here to get