Advancing the Business of Radiology
The leading professional organization for radiology business management professionals in any radiology setting.

Welcome, Leaders!

As a practice leader, you have come to the right place for radiology business professionals who are dedicated to supporting and enhancing their vocation, investing in their career and pursuing higher goals. You have the respect of your physicians to help guide, develop and maintain a practice/department and you strive to advance the profession and improve the business of healthcare.

RBMA is the place to turn for inspiration, resources and practical tools you can’t find anywhere else.

“The RBMA provides critical information through expertise and dedication to the field of radiology business. Being a member of RBMA as an administrator has provided me with the most up to date information and networking opportunities to assist me in performing at the highest level.”

More Resources For Practice Leaders:

Resources For Leaders

Register now for DataMAXX for reliable and immediate data to make the right operational decisions, optimize resources, continuously improve performance and develop a strategy for the future


Welcome, Radiology Business Managers!

As a manager you have come to the right place for information and resources that will assist you in coding properly and obtaining the best possible reimbursement for your practice.

RBMA connects radiology business managers with resources and practical tools to help you succeed.

“I have been in the radiology business for 34 years and have seen many changes. One of the best changes is how the RBMA has grown and provides us with the necessary tools that we need in order to help us continue on this rocky road.”

More Resources For Managers:

Conference Audio Recording


Resources For Managers



Enroll in RBMA U’s Radiology Business 101 – an overview program covering the basics of radiology business as defined under the RBMA Common Body of Knowledge.



RBMA’s innovative new practice analytic solution that takes benchmarking to new levels through the combination of your practice’s information and state-of-the art technology and data query protocols.



Welcome, Coders!

As a coder, you have come to the right place for for information and resources that will assist you in coding properly and obtaining the best possible reimbursement for your practice.

RBMA connects coders with resources and practical tools to help you succeed.

“RBMA membership offerings, either the list serve or conference attendance, has provided up to date trends in coding, payor policy and practice management issues. The topics discussed through the list serve either coding or practice management has helped my practice be proactive.”

More Resources For Practice Coders:

Resources For Coders


Prepare for tomorrow. Order your ICD-10-CM Toolkit today.
The IDC-10-CM Toolkit designed by Coding Strategies (CSI) and Radiology Business Management Association (RBMA) gives the busy radiology administrator all of the tools needed to prepare the practice for the implementation of ICD-10.

Libman Education

Welcome, Marketers!

As a marketer, you have come to the right place for information on the state of imaging today and how to effectively market your radiology practice by incorporating tools and strategies including social media and today’s technological innovations.

RBMA is the place to turn for inspiration, resources and practical tools you can’t find anywhere else.

“The RBMA Marketing Conference is a great way to network with colleagues from around the country to gain different ideas and perspectives without the threat of direct competition.”

More Resources For Practice Marketers:

Order your Marketing Toolkit today.

A toolkit designed specifically for radiology marketing, includes samples forms and ideas.

Click here to preview Table of Contents.

Resources For Marketers

5 Steps to Effective Social Media Measurement
If you’re going to invest time in social media, you need to measure performance, but it can be difficult to identify relevant metrics.

How to Generate Compelling Content Ideas for Your Online Customer or Member Community [Infographic]
Are you looking for content to fulfill your new content marketing strategy, but don’t know where to start? Try these 10 great content ideas – plus a bonus idea – to jump start or breathe new life into your efforts.


Welcome, Vendors!

As a vendor offering radiology products and services you have come to the right place to find your target audience. RBMA attracts decision-makers with buying power.

RBMA members rely on vendors to keep them informed of new technologies, developments, and products for their practices.

“RBMA provides the foundation for connecting with the right people. We appreciate the opportunity to visit with our existing clients as well as meet new prospective clients.”

More Resources For Practice Vendors:

Resources For Vendors

Start planning your 2017 marketing program with RBMA today! Consider a Global Level Sponsorship. Contact for details.


Enhance your RBMA presence, increase brand awareness, and solidify your position in the industry through a variety of sponsorship programs

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When it Comes to Stark Law, Good Intentions Don’t Matter

(Marketing) Permanent link   All Posts

One of the biggest mistakes radiology practice marketers make when it comes to adhering to the requirements of the Stark Law, which prohibits Medicare and Medicaid patient referrals to entities that the referring physician has a financial relationship with, is believing that intentions matter, says Adrienne Dresevic, Esq., founding partner of the Southfied, Mich., firm The Health Law Partners, P.C.

Dresevic and Clinton Mikel, Esq., another partner in the firm, are experts on the many technical requirements of the laws that govern relationships between provider entities and referring physicians. They advise radiology and other specialty groups and have found that while few marketers ever set out to intentionally violate the law, this is of no help when a mistake is made.  

“Stark is a strict liability law so intent doesn’t matter,” Dresevic says. “The law is technical in nature so you can have the best intentions in the world and it really doesn’t matter. All the claims submitted connected with [the violation] are tainted.”

For example, a hypothetical practice might want to help patients who are struggling to cover their co-pays. The practice tells their referring physicians that they are waiving co-pays for Medicare and Medicaid patients. While nice, this is a violation of the law as it would create an incentive for those physician to refer all of their Medicare and Medicaid patients to that practice.

Another common mistake is thinking the law does not apply because there is no financial relationship, but a financial relationship can be triggered by even a small gift, like buying lunch for the physician’s office, if rules are not followed closely, Dresevic says.

Likewise, Independent Diagnostic Testing Facilities that provide mobile imaging services also may think the law does not apply to them because they are not a hospital or physician group, but it does, Mikel says.

Dresevic and Mikel will be presenting on the requirements of the Stark Laws and the Sunshine (Open Payments) Law at the Building Better Radiology Marketing Programs conference in Fort Worth, Texas, on Monday, March 6. Their session will be in a question and answer format and based on a webinar that RBMA members will have the opportunity to watch online ahead of the conference.

Being able to list the key elements of the Stark and Sunshine laws is something everyone on a marketing team needs to be able to do, Mikel says. Although marketers themselves will not be financially penalized by the government if the laws are violated, they need to understand the details of the legal requirements and not leave adherence to the laws up to others in the practice.

“Stark, the Sunshine Act and some of the tracking you need to do for the technical requirements are fairly granular and the persons theoretically overseeing the practice are not the ones doing the day-to-day work,” Mikel says. “They are not doing the day-to-day allocations of how much was spent toward marketing to a particular physician group. These are technical laws and yes the entity will get in trouble if the marketer does not comply with the law, but it is important for the marketer’s job to understand the parameters of dos and don’ts so it doesn’t reach that point of a payment refund.”

In addition, while marketers themselves may not be financially at risk for violating Stark and Sunshine laws, the government can use its exclusion authority to get at a marketer who violates the laws.

To become better at navigating the many legal requirements for marketers in a highly-regulated field like radiology, attend the Building Better Radiology Marketing Programs conference. A special early-bird discount is available until February 3. 

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