Publicize your presence in advance.
Spread the Word
Make sure they know you are exhibiting at SPARK this year. Advertise your participation on your website and in your newsletters. Do not forget to include SPARK in your event listings. Send out invitations, media alerts and include SPARK dates in your email signature. Spread the word at other industry events about your participation in SPARK and what you plan to present there.
RBMA will invite you to be a conference influencer and provide you with email marketing to promote your presence, invite your clients, set appointments beforehand. Watch for details!
Use Social Media
Create online buzz. Use your social media accounts to spread the word to your followers by utilizing our photo banners and the hashtag #rbmaspark20
. RBMA Connect followers will be monitoring our Twitter
channels to learn about show updates and news before the event, and to look for pictures, videos and other information they might have missed after the event. Share your success with the online RBMA community.
Market directly to RBMA Members and Attendees
- Reserve an eFlash: Let them know you’re coming. eFlashes are a popular and effective way to reach RBMA members. Reservations are required – spots are limited to two distributions a day. Reserve your spot here.
- Use the Attendee Pre-Registration List: It’s a fantastic resource for outreach and planning strategy before the show begins.
Prepare and Plan Your Presence
Information on exhibiting schedule, registering your attending rep, completing your sponsor profile and important deadlines will be available soon.
Plan Your Time
Make sure your travel schedule has you arriving in plenty of time to set up and keeps you long enough to tear down per the RBMA schedule. Check the RBMA website or meeting app to see if you want to attend any sessions and events.
Once you arrive at the conference, it is showtime. Get your head in the game, your best foot forward and by following a few tips you will be on your way to a successful experience.