Best Social Media Campaign
Best, most creative, innovative or highly effective use of online social media [including but not limited to Facebook, Twitter, Instagram, or Snapchat] for an advertising or marketing campaign
Best Patient Marketing Program
The best use of a marketing campaign geared to the patient. This category focuses on brand development, communications, collateral and techniques used to build public awareness of your practice.
Best Physician Marketing Program
The best use of a marketing campaign geared to the physician audience. This business-to-business category depicts communications, collateral and techniques used to engage the referring physician.
Best Cause-Related Marketing Program
Marketing campaigns partnered with a charity or cause that has delivered tangible and mutual benefits to both parties. Campaigns should be sustainable and support the charity partner brand or cause, include staff buy in and deliver value to both partners.
Best Digital Marketing Campaign
Best use of paid search, email marketing, pay per click advertising, or display advertising
The best RADical or revolutionary marketing campaign that differs greatly from traditional marketing concepts and/or offers new solutions to challenging marketing problems
Best Launch of a New Service
Best marketing campaign launching a new imaging service.
Best Brand Renovation
Full on re-brand from scratch or brand renovation – or a refresh minor revisions or complete rehaul