Karen Barden is a highly accomplished marketing professional with 20 plus years of proven success in the health care industry. She is specialized in digital media, branding and visibility marketing to present complicated medical information in a user-friendly way to current and potential patients. She has direct marketing experience supervising a communications team and practice development liaison. She routinely interfaces with physicians, executive leadership, health system marketing and key hospital stakeholders and has extensive experience in event planning, alumni constituent relations, and project management.
Adam Blak is All Ear’s digital strategy director and manages all things digital. Adam is a 22-year veteran of the advertising industry with deep digital roots. He has expertise in strategic planning, media strategy, digital development, brand communication, mobile marketing, social media, client relations, IA/UX, analytics, CRM, and business development.
Aaron Brown has been digging into Google Analytics and tools like it for nearly 20 years to answer businesses' most important questions: what's working, what's not, and what can we do about it? Coupled with data-driven search and social paid ad campaigns, we create, test, and iterate to get better results.
Christina Brown, BS, serves overall business development strategy and implementation for three imaging facilities in the USPI Birmingham Market. She has brought innovative and out-of-the-box strategies to BHM with events such as Mammothon, Mamm-EPIC Weeks, and Ice Cream & Imaging. She publishes the weekly newsletter the “SIZZLE” and the “Heat on the Street”. Christina's Imaging Awards Include USPI Top Performer, 110% Club, and the Sales Leadership Award. Christina's Motto: “I'm bringing sexy back to imaging!”
Shakira M. Brown is a former network television broadcast journalist and a 13-time award-winning branding and communications professional. Using her nearly 25 years of experience leading external and internal communications strategies for a myriad of businesses, she advises companies as the CEO of SMB Strategic Media. Shakira is also a leading business adviser and marketing counselor for America’s Small Business Development Center at The College of New Jersey. Previously, she served as director of corporate communications and marketing for an international billion dollar, publicly traded renewable energy/waste management company. She is a national small business speaker who captives’ audiences with her provocative storytelling and “tell it like it is” style.
Pennie Craig, AHRA, ACHE, CRA, spent the first part of her career as a nuclear medicine technologist. Having found a passion for improving the patient experience and staff engagements, she pursued leadership opportunities that would allow her greater influence. She is currently an operations manager for Radia Inc., PS, managing over 60 front office staff and technologists across several imaging sites. In addition to her work in leadership, she has served as adjunct faculty at Bellevue College and is a Certified Radiology Administrator through AHRA. Pennie holds an Executive master’s in healthcare administration through the University of Washington, with a Bachelor of Science degree in Nuclear Medicine. She is an active member in the AHRA, ACHE, and SNM.
Adrienne Dresevic, Esq., is a partner with The Health Law Partners, where she practices in all areas of health care law and devotes a substantial portion of her practice to providing clients with counsel and analysis regarding Stark law and fraud and abuse. Adrienne graduated magna cum laude from Wayne State University Law School.
Martin Farrell started his career in imaging at Fonar Corporation in Melville, NY. Since then he has gone on to work with many imaging centers over the past 16 years in a variety of roles. From being involved in building out a new center or working with an existing center to grow their referrals – he has learned all of the aspects that affect imaging centers referrals.
Renae Fleming is the director of sales training for RadNet, East Coast. With a degree in Health Science Administration and a passion for teaching, her 15+ years’ experience in the industry has allowed her to be successful in her role in directly supporting the sales and marketing team.
Erin Gargan King is an Amazon #1 best-selling author, former World Champion Irish Step Dancer, and digital persuasion expert. She sold her first two companies, Jump Digital Media and PMS.com before the age of 30. In 2010, she founded Socialite Agency, a social media firm whose clients include The Oscars, ABC/Disney, VISA, Target, Siemens, Hitachi and others. She is the author of Digital Persuasion: Sell Smarter in the Modern Marketplace. Erin helps sales, marketing and event professionals attract attention and increase influence by becoming more effective digital communicators.
Tisha Holman is a digital marketing, brand, and social media strategist that has helped organizations large and small implement strategies to elevate and amplify their digital presence. She is an industry expert dedicated to sharing knowledge that helps organizations from all industries solidify the foundation their businesses are built upon and win in the digital marketing vertical. Tisha has been featured on ABC, CBS, FOX, and The CW and is the author of three books.
Maria Lynn Johnson is a speaker, best-selling author, and founder of Speaking Mastery. She brings 20 years as a corporate trainer in Fortune 500 companies. Maria now shows experts and sales professionals how to reach higher levels of success by knowing WHAT to say and HOW to say it.
Katia Kaiser, MPA, MA, joined Radiology Partners in 2015 through their acquisition of Radiology Associates of Canton and RadHelp, LLC in 2014. Katia is the director of internal market development. She is responsible for working with the sales team, executive staff, physicians, and all areas of the practice on organic growth, integration, relationships, technical writing, and market development. Prior to joining the largest radiology practice in the United States, Katia was a physician liaison at The MetroHealth System in Cleveland, Ohio.
Dianne Keen, BS, is the director of business development and marketing for Northside Radiology Associates in Atlanta, Georgia. She has spent nearly two decades in health care education and marketing, dedicating the last 16 years to radiology business development, with extensive experience and expertise in the field of interventional radiology. Dianne served as the RBMA marketing sub-committee chair for the past three years and is a frequent speaker on IR practice development. She is a member of the Advisory Council for Susan G. Komen Atlanta, serves as vice-chair of the board of directors for the Ovarian Cancer Institute, and is a passionate advocate for The Marfan Foundation.
Denielle Lucas joined SDMI in 2013 and was promoted to marketing director three years later. Her love for the creative combined with data analysis allows her to be involved in many aspects of SDMI from sales and business development to traditional marketing tasks, patient and employee engagement and even operations and implementation of new products and processes.
Kevin Maloney has a diverse background in professional sports, higher education, and health care with over 18 years of experience in marketing and communications. As a journalism graduate from Western Washington University, Kevin has been a part of the social media world from its infancy to the powerhouse that it is today. In his spare time, he enjoys perfecting Michael Jackson's moonwalk.
Clinton Mikel, Esq., is a partner at The Health Law Partners. He is a graduate of Cornell University and the University of Michigan Law School. Clinton has practiced in almost all areas of health care law but has focused his practice on compliance with federal and state health care regulations and transactional matters.
Peter Moffatt is Advocate Radiology Billing’s senior director of business development. With over 19yrs experience in the pharmaceutical, medical device and radiology RCM sales industry selling to the physician, patients, and c-level executives, Peter still embraces the role of bringing consistent value to his customers. Along with consistently being a top performer, Peter has held many leadership roles including field sales trainer, district sales manager and mentor to many fellow health care sales professionals he has worked with. Peter hopes to share some of the best practices he has learned throughout his career with the RBMA community in hopes that it will lead to increased referrals and quality relationships with referring physicians and your patients.
Laura Metsch started her career in a leadership role in the mortgage industry. In 2008, she transitioned to outpatient radiology sales at UVA Imaging. As the sales and marketing manager, Laura innovated new ways to identify growth potential and execute effective sales calls. Laura is now the director of sales and marketing at OIA's corporate office and oversees the sales efforts at over 30 imaging centers in 16 different markets.
Rod Neaveill has 35 years’ experience leading marketing and public relations functions for hospitals, medical practices and health care marketing organizations, MSOs, PHOs, and other diversified managed care networks. For eight years he was managing director of Robert M. Brice & Associates, a marketing firm specializing in the creation of health care physician liaison programs in hospitals and large physician practices. As senior director of marketing and business development for Jefferson Radiology, the largest radiology practice in Connecticut, Rod's responsibilities included the development and execution of marketing strategies, research, and tactics including direct to customers and direct to referring providers. The marketing department includes five provider relations liaisons and three marketing communications professionals.
Rachel Papka, BS, MHAI is chief health informatics officer at SDMI, and her role is to observe workflow, gather staff input and brainstorm new ideas to decrease inefficiencies and streamline processes. Her experience stems from oversight of the Health Information Exchange and many years involved with Health Information Systems. She holds a Masters in Healthcare Administration and Informatics and Bachelors of Science in Business Management. She loves new ideas and input from those around her and with the help of her husband and four kids try to stay grounded and enjoy the sweet moments in life.
Tina Rudisill brings more than 30 years of experience to try Marketing Works in York, Penn. Tina has delivered presentations on health care marketing strategies and spearheaded strategic marketing programs for clients in radiology and other medical specialties, garnering awards for external marketing, advertising, and general brand awareness initiatives.
Gail Schwartz is vice president—healthcare for trg Marketing Works, headquartered in York, Penn. She has an extensive background in planning and executing strategic marketing and branding initiatives for health care organizations and specialty service lines. Her work has been recognized with Quest Awards, Aster Awards, and the Healthcare Advertising Awards.
Laurel Skurko, BA, MBA, a marketing director with a strategy, communications, and health sciences background, develops and executes marketing strategies. She has had the privilege of working with top brands in their categories, including UCSF Health, Procter & Gamble, and Estée Lauder Companies and in three countries: Japan, France, and the U.S.
April Smith has been working in social media marketing for nine years and founded the company, Social Ape Marketing, in 2012. She created Social Ape when she realized that many small and medium-sized businesses were struggling to understand social media marketing and how it could benefit their businesses. Previously, April worked for ESPNU as the social media manager, creating content and interacting with avid sports fans via social media on a daily basis. April graduated from Radford University and has lived in Charlotte, N.C. since 2007. April has also actively been involved in giving back to the community, as well as serving as a connector to those around her.
Rachelle Stocum has spent almost 20 years working in the medical field. She worked in various roles, including insurance, coding, compliance and office administration before joining the Radia team in 2014. In her current role, she is the physician liaison for the Eastern Washington and Northern Idaho territory. She works closely with hospital and outpatient sites to pursue new business opportunities, growth and expansion of existing business within the health care industry while maintaining corporate relationships and increase referrals to local partner sites. She truly enjoys speaking with medical professionals on a daily basis and helping others find solutions to their problems.
Janinne Walker is a seasoned radiology marketing professional with over 20 years of experience working in the health care field. She's had the opportunity to work for both radiology groups and hospitals. She is currently the marketing director for Radia Inc., PS. She also enjoys volunteering and is the current co-chair of the RBMA Marketing Sub-committee.
Sherron Washington, MA, a marketing and communication (marcomm) professional, has imparted her wisdom and expertise for nearly 20 years. She has been deemed "the marketing whisperer" due to her uncanny ability to assist clients in developing innovative, results-driven, yet simple solutions for their business. She is the author of two marketing books, a monthly columnist for LinkedIn and an international speaker and trainer with an expertise in marketing and communication strategies for businesses.