Advancing the Business of Radiology
The leading professional organization for radiology business management professionals in any radiology setting.
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Welcome, Leaders!

As a practice leader, you have come to the right place for radiology business professionals who are dedicated to supporting and enhancing their vocation, investing in their career and pursuing higher goals. You have the respect of your physicians to help guide, develop and maintain a practice/department and you strive to advance the profession and improve the business of healthcare.

RBMA is the place to turn for inspiration, resources and practical tools you can’t find anywhere else.

Leaders
“The RBMA provides critical information through expertise and dedication to the field of radiology business. Being a member of RBMA as an administrator has provided me with the most up to date information and networking opportunities to assist me in performing at the highest level.”

More Resources For Practice Leaders:

Resources For Leaders

Register now for DataMAXX for reliable and immediate data to make the right operational decisions, optimize resources, continuously improve performance and develop a strategy for the future

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Welcome, Radiology Business Managers!

As a manager you have come to the right place for information and resources that will assist you in coding properly and obtaining the best possible reimbursement for your practice.

RBMA connects radiology business managers with resources and practical tools to help you succeed.

Manager
“I have been in the radiology business for 34 years and have seen many changes. One of the best changes is how the RBMA has grown and provides us with the necessary tools that we need in order to help us continue on this rocky road.”

More Resources For Managers:

Conference Audio Recording

Articles

Resources For Managers

DataMAXX

RBMA U

Enroll in RBMA U’s Radiology Business 101 – an overview program covering the basics of radiology business as defined under the RBMA Common Body of Knowledge.

DataMAXX

DataMAXX

RBMA’s innovative new practice analytic solution that takes benchmarking to new levels through the combination of your practice’s information and state-of-the art technology and data query protocols.

 

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Welcome, Coders!

As a coder, you have come to the right place for for information and resources that will assist you in coding properly and obtaining the best possible reimbursement for your practice.

RBMA connects coders with resources and practical tools to help you succeed.

“RBMA membership offerings, either the list serve or conference attendance, has provided up to date trends in coding, payor policy and practice management issues. The topics discussed through the list serve either coding or practice management has helped my practice be proactive.”

More Resources For Practice Coders:

Resources For Coders

Ladies

Prepare for tomorrow. Order your ICD-10-CM Toolkit today.
The IDC-10-CM Toolkit designed by Coding Strategies (CSI) and Radiology Business Management Association (RBMA) gives the busy radiology administrator all of the tools needed to prepare the practice for the implementation of ICD-10.

Libman Education
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Welcome, Marketers!

As a marketer, you have come to the right place for information on the state of imaging today and how to effectively market your radiology practice by incorporating tools and strategies including social media and today’s technological innovations.

RBMA is the place to turn for inspiration, resources and practical tools you can’t find anywhere else.

“The RBMA Marketing Conference is a great way to network with colleagues from around the country to gain different ideas and perspectives without the threat of direct competition.”

More Resources For Practice Marketers:

Order your Marketing Toolkit today.

A toolkit designed specifically for radiology marketing, includes samples forms and ideas.

Click here to preview Table of Contents.

Resources For Marketers

5 Steps to Effective Social Media Measurement
If you’re going to invest time in social media, you need to measure performance, but it can be difficult to identify relevant metrics.

How to Generate Compelling Content Ideas for Your Online Customer or Member Community [Infographic]
Are you looking for content to fulfill your new content marketing strategy, but don’t know where to start? Try these 10 great content ideas – plus a bonus idea – to jump start or breathe new life into your efforts.

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Welcome, Vendors!

As a vendor offering radiology products and services you have come to the right place to find your target audience. RBMA attracts decision-makers with buying power.

RBMA members rely on vendors to keep them informed of new technologies, developments, and products for their practices.

“RBMA provides the foundation for connecting with the right people. We appreciate the opportunity to visit with our existing clients as well as meet new prospective clients.”

More Resources For Practice Vendors:

Resources For Vendors

Start planning your 2017 marketing program with RBMA today! Consider a Global Level Sponsorship. Contact daphne.gawronhski@rbma.org for details.

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Enhance your RBMA presence, increase brand awareness, and solidify your position in the industry through a variety of sponsorship programs

  • Masthead
  • Sessions

  • Sunday, April 23, 2017

    8 a.m.-6:15 p.m.
    Registration Open 

    11:45 a.m.-12:45 p.m.
    New Member and First Time Attendee Luncheon (by invitation only) 

    1-1:15 p.m.
    President’s Welcome and Opening Remarks
    James Hamilton 

    1:15-2:45 p.m.
    KEYNOTE SESSION
    Everybody Leads
    Mark Sanborn
    In his work with corporate America, Mark Sanborn has found that too many definitions of leadership are focused on the outer manifestation of leadership: the title, position on the org chart, and corner office space. These perquisites of appointed leadership may have little to do with the actual ability of the individual who enjoys them to lead. Sanborn has found that the more telling characteristic of true leaders is their power with people as opposed to the positional power they may enjoy over people.

    At the conclusion of the session the attendee will be able to:

    • Recognize characteristics of successful leaders
    • Define three important aspects of multi-level leadership
    • Assess leadership within their own organization

    2:45-3 p.m.
    Passing Break 

    3-4 p.m.
    CONCURRENT SESSIONS
    Tackling MIPS Through Structured Reporting
    Catherine J. Everett, MD, MBA
    This session will discuss how one small private practice radiology group incorporated structured reporting as a core best practice, and leveraged the reports to satisfy quality measures and ICD10 requirements.

    At the conclusion of the session the attendee will be able to:

    • Identify types of structured reports
    • Resources for getting started in structured reporting
    • How to convince your radiologists the value and ease of structured reporting
    • Simplify…it really is a low brow project

    Training with Gaming
    Carol Hamilton, MBA, SHRM-SCP, FACMPE
    Per the Merriam Webster Dictionary, ‘gamification’ is the process of adding games or game-like elements to tasks so as to increase participation. Using this concept to enhance the annual ritual of HIPAA, Medicare Fraud and Abuse, and other compliance training makes this repetitive training take on a new level of engagement. In this course, we will discuss both e-learning using gamification as well as using other games and game-like elements for your annual compliance training.

    At the conclusion of the session the attendee will be able to:

    • Apply the concept and uses of gamification to increase employee engagement.
    • Know when it is best to use gamification versus non-gamification for training employees.
    • List which resources are available for gaming as training that you can do with very little time and cost, as well as an overview of e-learning companies that use the gamification concept for their training programs.

    Roundtable: Executive Idea Swap
    A roundtable is an opportunity for discussion and Q&A with colleagues on a focused topic.

    Valuation of Imaging Centers in an Era of Accountable Care
    Alexander N. Fritz, CPA/ABV, ASA, CVA
    With the significant uptick in imaging center acquisition, center executives/owners are quickly realizing the substantial amount of diligence required for a successful transition. This session will assess some of the key variables for administrators to consider in evaluating and executing an acquisition/sale strategy including: fair market value, valuation of tangible/intangible assets, post-acquisition compensation (i.e. structuring, incentive metrics, etc.) post-acquisition governance.

    At the conclusion of the session the attendee will be able to:

    • Determine key considerations and techniques for valuing an imaging center
    • Recognize key considerations and techniques for structuring and implementing a buy-out
    • Demonstrate key considerations for structuring post-acquisition governance and management

    2017 State and Federal Legislative Issues
    Elisabeth A. Quam
    Medicaid block grants, surprise billing, information blocking and several more policy issues affect radiology practices; learn what you can do!

    At the conclusion of the session the attendee will be able to:

    • Recognize specific federal issues which may affect your practice;
    • Define specific state issues which may affect your practice; and
    • Receive an action plan of what you can do to affect those issues.

    4-4:15 p.m.
    Passing Break 

    4:15-5:15 p.m.
    GENERAL SESSION
    A View from the Chair of the ACR Board of Chancellors: “The Future of Radiology – Leveraging Technology to Manage Population Health”
    James Brink, MD  
    sponsored HealthPro Logo Small 

    Specialists may leverage several strategies when seeking to manage population health.  For radiologists, reducing variation in the imaging examinations that we recommend and how we report key findings has the potential to support more uniform and appropriate care at the population level.  Under-utilization of medical imaging risks decrements in the health of our population while over-utilization leads to increased cost and heightened morbidity from unnecessary follow-on imaging and interventional procedures. Moreover, increased precision in the quantitative nature of our reports promises to yield more effective treatments as therapies are personalized to precise patient phenotypes and disease states. Appropriateness criteria and referral guidelines take the guesswork out of which tests to recommend, and imaging-based care algorithms narrow the range of recommendations that referrers may receive in response to a clinical imaging scenario.  Machine learning and artificial intelligence have the potential to increase precision and reduce variation in our work, when applied on a broad scale.

    At the conclusion of the session the attendee will be able to:

    • Define the principles of population health management
    • Recognize the potential roles that radiologists can play to improve population health
    • Assess the impact of practice variation on population health
    • Consider the potential impact of machine learning and artificial intelligence on practice variation

    5:15-6:15 p.m.
    Exhibit Hall Grand Opening – Experience Chi-Town: A Taste of Chicago 
    sponsored Imagine Software 

    6:30-8:30 p.m.
    SPECIAL EVENT
    The Second City Theater Troupe 
    sponsored Imagine Software 

    Monday, April 24, 2017

    8 a.m.-6:30 p.m.
    Registration Open 

    8 a.m.-6:30 p.m.
    Exhibit Hall Open 

    8-9 a.m.
    RBMA Morning Café in Exhibit Hall 

    9-9:15 a.m.
    Welcome and Announcements 

    9:15-10:15 a.m.
    KEYNOTE SESSION
    Transforming Healthcare from the Outside In
    Ben Wanamaker
    The focus of this session will be on healthcare consumerism. Mr. Wanamaker will define what it is and how to harness it. Consumers know what they want from healthcare companies and what drives their decisions. Most consumers have strong opinions about what matters to them when they make healthcare decisions or receive healthcare services.

    At the conclusion of this session the attendee will be able to:

    • Define the macroeconomic and policy drivers of healthcare consumerism
    • Recognize the impact of healthcare consumerism on legacy healthcare players
    • Develop a framework for how to ‘skate where the puck is going’ in an increasingly consumer-driven healthcare ecosystem

    10:15-11 a.m.
    Break in the Exhibit Hall 

    11 a.m.-Noon
    CONCURRENT SESSIONS
    2017 Coding Update

    Walt Blackham, RCC

    Are you an experienced coder? New to the coding profession? An administrator or marketer who is just looking for some information? The 2017 Coding Update is for you. The purpose of this session is to inform attendees about what’s new in coding for the upcoming year and what continues to be important from the previous years.

    At the conclusion of the session the attendee will be able to:

    • Define the new CPT codes that will be used in 2017
    • Recognize the relative value changes in the new codes
    • Apply the new information to help understand the impact of radiology practices in 2017

    Communication is Key for a Hospital Based Radiology Practice to Be Successful
    Catherine Huyghe, CPC and Jeff Majchrzak, BA, RCC, CIRCC

    Radiology departments have so many moving parts at any given time; it is easy to forget about communication. All of those moving parts need to communicate with one another. What is happening at the front end? What is happening at the back end? Who is communicating with the technologists? Who is communicating with the physicians? All of the areas mentioned above should be communicating together to ensure a compliant and successful practice.

    At the conclusion of the session the attendee will be able to:

    • Indicate who needs to be involved with revenue decisions
    • Realize how crucial communication is with all parties
    • The importance of communication between physicians, technologists and the back en

    Enforcement Trends – Part I: “Hot” Compliance and Other Legal Issues (PLUS Common Mistakes that Radiology Businesses Make)
    W. Kenneth Davis, Jr.

    The world of radiology is rapidly and constantly changing.  Change is resulting from more than just clinical and business considerations.  Compliance and other legal considerations are forcing radiology businesses to change how they operate and their views on what can, or should, be done to survive and, hopefully, succeed.  Moreover, legal considerations are having a much larger impact on the business of radiology than they have in the past.

    At the conclusion of the session the attendee will be able to:

    • Spot compliance and other legal issues.
    • More effectively plan for the future and manage for today in light of legal developments.
    • Avoid the most common compliance mistakes made by radiology businesses.

    Why You Need Marketing at the Boardroom Table
    Janinne Walker

    As marketing and sales professionals, you often have first-hand knowledge of your place in the market.  You get updates and new information before much of the practice leadership.  Your position and your role are valuable assets to your group.  Learn how to position yourself for a seat at the executive table.

    At the conclusion of the session the attendee will be able to:

    • List key elements of a successful conversation with executives
    • Determine how their position in marketing fits in to the overall operation of their practice
    • Explain the significance of their role in relation the executives

     Health Care Marketing Landscape - Stark Law, CMP Revisions, and The Assault on Marketing Programs
    Adrienne Dresevic, Esq. and Clinton Mikel, Esq.

    Marketing in the healthcare industry is highly regulated, and not always straightforward. When the OIG prefaces its policy documents by saying "things that are straightforward and standard in other industries may be illegal in health care", you know that you are in for a bumpy ride. Continual evolution of existing laws, and continual enforcement actions, means "marketers beware". 

    Veteran health care attorneys will address the government's focus areas for marketing in the health care arena. Stark, Anti-kickback, transportation, independent contractors, beneficiary inducement (patient benefits and co-pays), and other focus areas will be discussed from a practical, on-the-ground perspective. You will leave educated, and with sample documents that you can incorporate into your operations.

    At the conclusion of the session the attendee will be able to:

    • Define the amount of money they are legally permitted to use for gifts and incentives for referring physician offices
    • Learn about new revisions to the Civil Monetary Penalties law, and how it affects marketing programs
    • List the key elements of the Stark and Sunshine laws that their entire marketing staff needs to know
    • Explain how to address and respond to a Stark violation

    Noon-1 p.m.
    Lunch 'N Learn sponsored by Philips 150
    How Can Radiation Dose Management Affect Your Reimbursement?
    Dominic Siewko, MBA, CHP, CSP

    Radiation dose tracking and awareness requirements continue to mount globally from various regulatory sources. This session will review some case studies in MACRA reimbursement laws and Joint Commission compliance standards as they relate to radiation dose management. Lunch will be provided. (Limited to 50 attendees)

     Noon-1 p.m.
    Networking Lunch
     

    1-2 p.m.
    CONCURRENT SESSION
    Imaging Centers Roundtable

    A roundtable is an opportunity for discussion and Q&A with colleagues on a focused topic. 

    Lessons Learned from a Hacker
    David Anderson

    Any network can be hacked, the question is how difficult will you make it for the attackers? Hackers have monetized their activities and created a lucrative and robust black market industry for stolen electronic health and personal identifiable information. Often times, we make it far too easy for hackers through a variety of systemic weaknesses. Understanding how to identify the “low hanging fruit” security vulnerabilities and the different ways that hackers can attack your systems can shed some light on how to combat these attacks.

    At the conclusion of the session the attendee will be able to:

    • Recognize the different ways hackers can gain access to your systems
    • Be able to identify currently successful and emerging trends in attack vectors
    • Leave with actionable strategies to for the radiology group to employ to mitigate the risks

    Enforcement Trends – Part II: When You Identify a Compliance Failure, What Next? (PLUS, What to Do When the Feds Come Knocking)
    W. Kenneth Davis, Jr. and Patrick C. Harrigan

    The health care business in general, and the radiology business in particular, are complex endeavors.  And although most everyone strives to stay in compliance with “all applicable laws,” no one is perfect.  It’s almost inevitable that every radiology business will eventually encounter some type of compliance failure.  When it does, the obligations a radiology business faces today are different than in the past.  The various alternative approaches for handling a compliance failure have differing advantages and disadvantages.  Perhaps most significantly, for Medicare reimbursement, the business could very likely have an affirmative, Federally mandated, repayment obligation.

    At the conclusion of this session attendees will be able to:

    • Understand the Affordable Care Act’s affirmative repayment obligation
    • At least on a preliminary basis, be able to weigh the relative pros and cons to the various approaches for responding to a compliance failure
    • And in a worst case, know what to do when the Feds come knocking

    Top 5 Hidden Revenue Losses for Hospital Based Radiology Practices
    Catherine Huyghe, CPC and Jeff Majchrzak, BA, RCC, CIRCC

    Many practices feel they need to work harder to make more money. Not true. Practices have to have an understanding of what gets paid and what does not. Why certain procedures are having issues with denials or bundling. As with any other business once you understand what the issues are, you now have the power to make corrections to your practice…..realize where your bread and butter is coming from. 1. Supplies 2. Performing studies with no or poor indications 3. Poor dictations 4. Pre-authorizations 5. Uneducated revenue team

    At the conclusion of the session the attendee will be able to:

    • Show the importance of what is making money for your practice and what is not
    • Observe what happens when communication breaks down
    • Distinguish the importance of education for anyone who touches revenue and compliance

    Demonstrating Value in Radiology: MACRA and Beyond
    Lisa Mead

    Demonstrating value in radiology includes being prepared for MACRA through MIPS or APMS. Value for our patients, referring providers and affilated health system is critical for the future of radiology. This session will provide detailed overview of MACRA for radiology and also discuss other ways to demonstrate value.

    At the conclusion of the session the attendee will be able to:

    • List the 2 pathways under the QPP
    • Identify the components to MIPs
    • Discuss the role of APMs in MACRA
    • List projects for CQI

    2-2:45 p.m.
    Break in the Exhibit Hall 

    2:45-4:15 p.m.
    GENERAL SESSION
    Radiology Economics and RADPAC Update
    Ted Burnes, MPA, Stephen Ferrara, MD and Pam Kassing
    This session will cover current economic issues and will identify future trends relating to payment policies. Topics will include payor interactions, coding, and the latest regulatory and legislative updates impacting imaging reimbursement.

    At the conclusion of this session the attendee will be able to:

    • List the major areas to be aware of with regard to emerging payor reimbursement trends
    • Explain Medicare’s plans to implement further cuts and RBMA’s actions to minimize their impacts
    • Identify the legislative issues facing the field of radiology for the remainder of 2017 and beyond

    4:15-4:30 p.m.
    Passing Break 

    4:30-5:30 p.m.
    GENERAL SESSION
    Finding the Funny in Change
    Jan McInnis
    Whether it’s going green or the myriad of new rules that govern our business, we are constantly reacting to a new playing field. From reform to the new industry rules and regulations that are being developed, professionals are routinely having to reassess and re-evaluate their practices

    And all fo this causes fear, tension and miscommunications!

    At the conclusion of the session the attendee will be able to:

    • Diffuse tension instantly
    • Kick off tough conversations
    • Facilitate communications

    5:30-6:30 p.m.
    Networking Reception in the Exhibit Hall 

    Tuesday, April 25, 2017

    8 a.m.-5:30 p.m.
    Registration Open 

    8 a.m.-Noon
    1:30-5:30 p.m.
    Exhibit Hall Open 

    8:30-9 a.m.
    RBMA Morning Café in the Exhibit Hall 

    9:15-10:15 a.m.
    GENERAL SESSION
    It's More Than Just CAD: Practical Implications of the AI Revolution in Imaging

    Christopher Austin, MD 
    The radiology community has heard about disruption before, but (for good reason) they have yet to fully buy into the next-generation data science technologies and solutions. The latest disruptor - AI - is being positioned even more firmly as a change agent for the profession. But how is the current wave of AI truly different from CAD, and what will it take to move the technology from hype to helpful? This session will do a deep dive into the practical implications of AI both inside and outside the traditional department - from change management hurdles, to integration challenges, to how to plan, budget, and manage quality assurance in the face of change.

    At the conclusion of the session the attendee will be able to:

    • List he greatest hurdles and opportunities in AI adoption 
    • Recognize the top use case leaders have identified for application of AI in imaging
    • Outline a framework and business plan for AI implementation

    10:15-11 a.m.
    Break in the Exhibit Hall 

    11 a.m.-Noon
    CONCURRENT SESSIONS
    Basics of IR Coding

    Karna Morrow

    Slay the Dragon and Conquer your fears of Interventional Radiology Coding. No one expects IR coding to be comparable to a CT or MRI, but there are key tips to ensure codes are accurately assigned for the most common vascular cases. Using actual reports, basic ground rules will be reviewed and the recent guideline changes discussed.  This session will also highlight areas of frequent disconnect between facility and professional reporting with tips to improve the communication and minimize delays in claims processing.

    At the conclusion of the session the attendee will be able to:

    • Describe the key dictation points for the most commonly performed vascular IR cases
    • Identify the differences in work flow between professional and facility coding that may impact accuracy in reporting
    • Define techniques for reviewing IR reports and preparing to appeal/defend charges to the payor(s).

    Leadership Principles for a Positive Radiology Group
    Scott Hazelbacker

    1. Start with the 1st step. Make sure you like who you report to. 2. Understand the definition of Leadership? You’re not a leader if no one is following. 3. Leadership styles that Fail, (the bull-dog: the detailed leader, the micro manager) 4. Build your team. Know your customers. (Key to leadership success). 5. Empowerment and delegation. It’s not being lazy! 6. Captain! Time to wave goodbye to the ones that don’t want to sail with you 7. Creating the positive compassionate environment. You can’t full the troops. 8. Have Fun!!!

    At the conclusion of the session the attendee will be able to:

    • Describe how to create a compassionate positive environment
    • Grasp the principles of effective leadership
    • Define how to deal with the negative employee

    Private Equity – What Your Radiology Group Should Know
    Chad Calendine, MD

    As healthcare in general and, more specifically, the finances of healthcare are increasingly changing, private equity firms are accelerating their investments in the ownership of radiology groups. Radiology groups should be aware of this changing landscape and how it may impact their group. In some instances, this awareness may lead to a potential alignment with a private equity firm; while, in other instances, this awareness may lead to a defensive strategy to protect a group from perceived encroachment.

    At the conclusion of the session the attendee will be able to:

    • Define the differences between Private Equity, Venture Capital, and Investment Banks
    • Predict the changing landscape in radiology group ownership the driving forces behind these changes
    • Assess their options as it relates to ownership as they continue to develop a group strategy

    Common Audit Triggers that Make Physicians Vulnerable
    Dorothy Steed

    Who initiates audits and why? Learn what areas make you vulnerable. Revenue cycle areas for high risk. How you can avoid the audit process. Creating appeals audits are time-consuming, disruptive and often costly Red-flags that you are being watched Know areas that make you an audit risk Learn who initiates audits – it is not just payers Learn how billing patterns increase your risk Areas of weakness and vulnerability in documentation Errors that create a ripple effect

    At the conclusion of the session the attendee will be able to:

    • Define who initiates audits (it’s not just payors)
    • Recognize common situations that trigger audits or make them difficult to defend
    • List examples of vulnerabilities

    Alternative Payment Models Roundtable
    A roundtable is an opportunity for discussion and Q&A with colleagues on a focused topic.

     Noon-1:30 p.m.
    Networking Lunch with Awards Ceremony 
    sponsored by Infinx 

    1:30-2:30 p.m.
    CONCURRENT SESSIONS
    The Gentle Art of Password Management

    David Trepp

    Just behind exploiting social engineering vulnerabilities, defeating or stealing weak credentials is one of the easiest ways to break into an information system.  From password rules and change policies, to application and Windows password storage techniques, vulnerabilities around credentials abound. Including examples from actual credential exploits, David Trepp, CEO of Info@Risk, will outline credential management issues, challenges, best practices, and future tools for identification and authentication.

    At the conclusion of the session the attendee will be able to:

    • Define what makes a password strong (or weak)
    • Recognize how hackers defeat password controls
    • Distinguish both standards and practical advice for securing credentials against hacker attacks

    Clinical Documentation Improvement
    Dorothy Steed

    Clinical documentation is the foundation of every patient encounter. However, it is often lacking in information required to meet medical necessity or reimbursement requirements. When physicians do not agree with a diagnosis What details are important and why.

    At the conclusion of the session the attendee will be able to:

    • Explain the 7 criteria of high quality documentation
    • Describe what payors are looking for and why
    • List the important aspects of a clinical document

    Billing Services Roundtable
    A roundtable is an opportunity for discussion and Q&A with colleagues on a focused topic.

    Health Care Marketing Landscape - Stark Law, CMP Revisions, and The Assault on Marketing Programs
    Adrienne Dresevic, Esq. and Clinton Mikel, Esq.
    Marketing in the healthcare industry is high regulated, and not always straightforward. When the OIG prefaces its policy documents by saying "things that are straightforward and standard in other industries may be illegal in healthcare", you know that you are in for a bumpy ride. Continual evolution of existing laws, and continual enforcement actions, means "marketers beware".

    Veteran health care attorneys will address the government's focus areas for marketing in the health care arena. Stark, Anti-kickback, transportation, independent contractors, beneficiary inducement (patient benefits and co-pays), and other focus areas will be discussed from a practical, on-the-ground perspective. You will leave educated, with sample documents that you can incorporate into your operations.

    At the conclusion of the session the attendee will be able to:

    • Define the amount of money they are legally permitted to use for gifts and incentives for referring physician offices
    • Learn about new reivsions to the Civil Monetary Penalties law, and how it affects marketing programs
    • List the key elements of the Stark and Sunshine laws that their entire marketing staff needs to know
    • Explain how to address and respond to a Stark violation

    What’s Happening in the Neighborhood? Harnessing Data on Local Demographics, Health Profiles, and Market Share for Better Business Planning
    Tina Rudisill and Gail Schwartz

    How much do you really know about the geographic area you serve? It’s virtually impossible to truly understand upside opportunities and meet customer needs if you don’t adequately understand your community’s health profiles and demographics or know your share of the local imaging market. This session will review resources for compiling and periodically updating these categories of market data. Practices for analyzing data to develop actionable intelligence that can drive winning business decisions will also be discussed.

    At the conclusion of the session the attendee will be able to:

    • Identify sources of data on market share, demographics, and health profiles
    • Leverage insights gained from data analysis to formulate business-building strategies
    • Align business development and market share growth efforts with demonstrated clinical needs by tailoring service line offerings, outreach, and education efforts to community-level health profiles

    2:30-3:15 p.m.
    Break in the Exhibit Hall 

    3:15-4:15 p.m.
    CONCURRENT SESSIONS 
    Billing for E/M Services in Your Radiology Department 
    Stephanie Dybul, MBA, RT(R)(VI), CIRC

    The purpose of this session is to discuss E&M coding as it related to radiology services. 

    At the conclusion of the session the attendee will be able to:

    • Review the basics of E&M coding
    • Recite areas for opportunity in billing E&M in radiology
    • Define how to correctly bill for advanced practice providers in the radiology setting

    Secure Configuration Management
    David Trepp

    For most organizations, secure configuration management (SecCM) represents one of the biggest risks to information/computing assets.  In this presentation, configuration management vulnerabilities of hosts across the entire network are viewed from a hacker’s perspective.  You will learn why SecCM is so challenging, see examples of how weaknesses in configuration management are exploited, survey CM standards, and discuss practical strategies for improving your organization’s SecCM posture.

    At the conclusion of the session the attendee will be able to:

    • Define what secure configuration management is and why it is so challenging
    • Recall how hackers exploit configuration weaknesses
    • Analyze both standards and practical advice for securing configurations

    TNT: Trust, Nurturing, Technology
    Thomas Jensen and Wendy Kotch

    Radiology business managers deal with many vendors for many different services. This session will address the relationship between vendor and client. How do you develop a relationship based on trust? When is the line crossed or is it? Does that vendor display transparency? How does technology enable that relationship? This will be a personal, face to face encounter with a vendor and a client. The session will feature both sides of what we look for in a vendor, and how we keep the client/vendor relationship going.

    At the conclusion of the session the attendee will be able to:

    • Grasp how to not be afraid to demand exactly what you want
    • Show how to set the boundaries and avoid crossing the line of a professional healthy relationship and an uncomfortable trapped relationship
    • Examine your current vendor relationships and how to move forward, fixing the problems and setting a new course

    IR Marketing and Its Unique Challenges
    Dianne Keen and Shannon Wilson

    With the continuous advancement of interventional radiology procedures, there are increasing opportunities to education both the referring physicians as well as potential patients (consumers).  If you have a growing IR practice or if you are just starting to gauge the potential of building a successful IR program, join this session to learn the keys to success in IR Business Development.

    At the conclusion of the session the attendee will be able to:

    • Define the most common (and most marketable) IR procedures and why promoting them can add value to your program
    • Recognize the IR program infrastructure needed in order to sustain growth
    • Explain budgeting, personnel and the team-work needed to create a successful IR business development program
    • List how to leverage vendor relationships
    • Differentiate your IR team with Concierge Services

    New Requirements for Imaging Decision Support (H.R 4302): How Can You Prepare?
    Keith Dreyer, DO, PhD, FACR, FSIIM

    This session will discuss the new federal mandate, to be regulated by CMS, for consultation with Appropriate Use Criteria (AUC) prior to the ordering of MRI, CT, PET and nuclear medicine.  Presenters will discuss the need for assuring the appropriateness of ordered exams, roles of utilization management and clinical decision support in reducing inappropriate and unnecessary tests, the advantages and limitations of methods to manage utilization and how providers are considering meeting the upcoming CMS mandate for AUC consultation.

    At the conclusion of this session the attendee will be able to:

    • Explain the need for assuring the appropriateness of ordered exams
    • Describe the role of utilization management in reducing inappropriate and unnecessary tests
    • Identify the advantages and limitations of clinical decision support

    4:15-4:30 p.m.
    Passing Break 

    4:30-5:30 p.m.
    GENERAL SESSION
    Radiology’s Next Frontier: The Integration of Man and Machine
    Keith Dreyer, DO, PhD, FACR, FSIIM
    As computers outperform humans at complex cognitive tasks, disruptive innovation will increasingly remap the familiar with waves of creative destruction.  And in healthcare, nowhere is this more apparent or imminent than at the crossroads of Radiology and the emerging field of Clinical Data Science.
    As leaders in our field, we must shepherd the innovations of cognitive computing by defining its role within diagnostic imaging, while first and foremost ensuring the continued safety of our patients.  If we are dismissive, defensive or self-motivated - industry, payers and provider entities will innovate around us achieving different forms of disruption, optimized to serve their own needs.  
    To maintain our leadership position, as we enter the era of machine learning, it is essential that we serve our patients by directly managing the use of clinical data science towards the improvement of care—a position which will only strengthen our relevance in the care process as well as in future federal, commercial and accountable care discussions.
    In this session, we will explore the state of clinical data science in medical imaging and its potential to improve the quality and relevance of radiology as well as the lives of our patients.

    At the conclusion of the session the attendee will be able to:

    • Define the basics of Clinical Data Science
    • Recognize the potential impact of Data Science on the field of radiology
    • Explain the transition of radiology from visualization to qualification in preparation for precision healthcare
    • Prove the value of deep learning in the era of MACRA and MIPS payment reform policies

    6-9 p.m.
    SPECIAL EVENT
    RAD Keys and Concert T’s Wrap Up Party 

    Wednesday, April 26, 2017

    8 a.m.-12:30 p.m.
    Registration Open 

    8 a.m.-12:30 p.m.
    Exhibit Hall Open 

    8-8:30 a.m.
    RBMA Morning Café in the Exhibit Hall 

    8:30-9:30 a.m.
    GENERAL SESSION
    Beyond the ACA: Key Mandates for Radiology Leaders in the Trump Administration
    Ingrid Lund, PhD
    As we approach a turning point for health care, there remains a lot of uncertainty about the future of coverage expansion and value-based care.  What are the implications for radiology leaders? How should it impact strategic focus moving forward?

    At the conclusion of the session the attendee will be able to:

    • Hear the latest on health policy and fate of the ACA and MACRA laws
    • Recognize the “no regrets” strategies radiology leaders should focus on for success in 2017
    • Develop strategies to showcase value to key stakeholders

    9:30-10:15 a.m.
    Passing Break 

    10:15-11:15 a.m.
    CONCURRENT SESSIONS
    Key Strategies to Engaging Health Systems

    Joe Verderaime

    It is no secret health systems continue to grow larger which often dilutes the once close relationships enjoyed by radiology groups.  Radiology practices are consolidating as well in order to scale to the size required by health systems.  Onsite supervision, rapid turn-around times, administrative duties and participation are just the tip of the contract iceberg.  During this discussion, we will discuss how groups may turn the tables by leveraging their internal resources for the good of the patient and the health system alike.

    At the conclusion of the session the attendee will be able to:

    • Better visualize how they may identify their own unique value proposition
    • Leverage existing resources within their practices more effectively and collaboratively
    • Create a roadmap for developing a collective impact for health systems and patients alike

    Approaching Perfection – Tackling Quality Issues in Radiology
    Samir Shah, MD and Raymond Tu, MD

    This session will focus on quality issues radiology group and imaging centers are facing today. This session will review various quality issues in radiology with a particular focus on teleradiology.

    At the conclusion of the session the attendee will be able to:

    • Educated on current issues of radiology quality
    • Reviewed the literature with respect to quality in radiology
    • Be given takeaways for improving quality locally at their practice using the examples derived from the experience of world's largest radiology practice

    Getting to a Yes: A Field Guide to Hospital Acceptance of Radiology Group Initiatives
    Patrick Hurley, CPA and Eric Mansell

    Radiology groups continually struggle with their hospitals standing in the way of initiatives the groups feels are important to patient care, group health, efficiency and quality. Eric and Pat have seen it time and time again, but have a remarkable record of getting their hospitals to agree, even when it means spending money or resources on the hospital side. Hear their strategies and how they ultimately get to "Yes."

    At the conclusion of the session the attendee will be able to:

    • Discover the challenges in forming strategy that benefits all parties
    • Getting an audience with the right people
    • Getting approval and then adoption

    The Tangible Benefits of a Paperless Registration Organization
    John Kass, Julie Pekarek, and Adam Ray 
    Sponsored by Merge 
    There are many factors to consider when patients choose their medical providers, and convenience is at the top of the list. Today’s healthcare’s consumer-driven market means greater competition and the need for focus on patient satisfaction. Find out how Outpatient Imaging Associates paperless registration is using the iPad to improve patient satisfaction and the bottom-line. 

    At the conclusion of the session the attendee will be able to:

    • Discover how capturing data with electronic forms can help patient satisfaction.
    • Understand how workflow is simplified and data are more accurate with a paperless environment.
    • Learn how to maximize cost savings by moving away from paper

    11:15-11:30 a.m.
    Passing Break 

    11:30 a.m.-12:30 p.m.
    CONCURRENT SESSIONS 

    Clinical vs. Coding Documentation
    Jennifer Bash, RHIA, CPC, CIRCC, RCC and Debby Mann, CPC, RCC, ROCC

    How do you get your clinicians on the same page with your coders? Clinical vs. Coding documentation requirements – what constitutes a limited vs. a complete extremity ultrasound, how to correctly document a complete vs. limited breast ultrasound, Duplex vs. vascular ultrasound, number of views for plain films, aspiration vs. drainage, “the catheter was advanced into multiple vessels”, and so many more!  What is important to the clinician and necessary to the coder are not always the same. 

    At the conclusion of the session the attendee will be able to:

    • Define medical necessity, utilization, protocols, coding and coding documentation and how they all relate to one another
       
    • List coding requirements and a clinical overview of risk areas
       
    • Recognize how to gauge the gap

    Understanding Population Health and Current Issues in Healthcare Administration
    Ronald Bucci, PhD

    Study why and where Population Health came from. A review of current issues in healthcare including the key topics in health care policy and management. To explain the current condition of the US Healthcare System and the setting and implementation of health policy, and includes extensive coverage of impact of the Affordable Care Act, particularly on Medicare, Medicaid, and large and small group insurance markets. Focusing in this workshop will be the management changes needed in the future environment.

    At the conclusion of the session the attendee will be able to:

    • Summarize population health
    • Explain how the US healthcare system operates and healthcare reform
    • Review current reform challenges

    Beyond the Manual: Implementing a Practical, Active and Modern Compliance Plan
    Steve Kahn and David Monaghan

    When it comes to compliance, radiology organizations should NOT act like an ostrich and stick their heads in the sand. Avoidance will not make the business and regulatory mandates go away and the binder on the shelf will not satisfy regulators or partners in the changing and expanding world of Compliance. This session gives the attendees a simple framework for implementing a practical compliance program that is engaging and continuously evolving to meet the many compliance requirements to the organization’s board, physicians and staff.

    At the conclusion of the session the attendee will be able to:

    • Challenge what participants think “Compliance” really is
    • Identify key components in an effective compliance program
    • Share some simple methods to implement a living compliance program
    • Evaluate how technology plays an important part in a modern compliance process

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