Friday, June 5, 2020

7:30 - 8 a.m. Registration and Breakfast

8 - 8:15 a.m. Welcome and Announcements

Speaker(s): Linda A. Wilgus, CPA, CMPE and Robert T. Still, FRMBA

8:15 - 9:15 a.m. Legislative and Political Impact on Radiology: The RBMA-ACR Team

Speaker(s): Robert T. Still, FRMBA and Ted Burns

Session Description:

This session will update attendees on the many legislative and regulatory issues impacting the current and future practice of radiology. Representatives from both the ACR and RBMA will discuss the collaboration of the two organizations in the fight to protect radiologists, practices and patients against various health policy proposals effecting the imaging community.

9:15 - 10:15 a.m. Managing your Territory more Effectively: Don’t Drive Past Opportunities 

Speaker: Laura Metsch

Session Description: 

Territory management can be daunting and liaisons’ visits to referring practices often follow predictable patterns based on referring practices' receptiveness and current referral patterns. While this approach may protect existing relationships, it may not maximize the potential that exists within any given geographical area. Innovating a formal route plan is a game-changer; an opportunity for growth becomes more visible, mileage expenses are reduced, and the liaison will drive results will effective sales call planning.

You will be able to:
Construct a comprehensive territory management plan that will promote success while minimizing mileage expenses.
Identify the appropriate visit frequency for the routes within the assigned territory.
Engage other team members in route planning to promote collaborative work and reduce disruptions to the sales call plan.

10:15 - 10:45 a.m. Break with Exhibitors

10:45 - 11:45 a.m. An Agnostic Attorney's View on Radiology PPMCs

Speaker: W. Kenneth Davis, Jr. J.D.

Session Description:

Across radiology, everyone is talking about so-called “PPMCs,” a commonly used acronym for investor-owned (often by private equity) physician practice management companies. Despite their ignominious history, a second (and perhaps even a third) generation of PPMCs has proliferated and has moved into radiology. These “next-generation” PPMCs tend to have different strategic objectives than their ancestors. Their tactics (and transactional structures) for achieving these objectives have some components in common with the old way of doing things, but they also have some new twists. This presentation will be from the perspective of an agnostic, i.e., an attorney who is neither pro nor con PPMC. Rather, the focus simply will be on "connecting the dots" and understanding what everything means, what's "market," and what radiologists should be thinking about in these deals.

You will be able to:
Anticipate the tactics of the radiology PPMCs (how they do what they do).
Address the significant threshold issues that every radiology group must work through.
Know what the transaction may look like, and be familiar with the key documents, terms, and conditions.

11:45 - 12:45 p.m. Lunch 

12:45 - 1:45 p.m. A Case Study: Making Data Work for You

Session Speaker: Linda A. Wilgus, CPA, CMPE
Session Description: 

While AI and machine learning get all the headlines, most radiology groups face a daily struggle extracting meaningful insights from their existing data sources and applications. Attempts to coalesce information from multiple systems can be time-consuming and often lack the capability to provide one comprehensive overview of the practice. This session lays the groundwork for how groups can further their analytic aspirations, walking through case studies of successful implementation. Learn how to begin leveraging your data to enhance decision making, increase efficiencies, reduce physician burnout, improve patient satisfaction, and free up valuable administrative time.

You are able to:
Create concrete steps for better leveraging data sources
Illustrate ROI both in quantitative (dollars saved) and qualitative (time saved) outcomes
Apply specific steps integrating the information with savings realized after implementation.

1:45 - 2:15 p.m. Break with Exhibitor 

2:15 – 3:15 p.m. Accidental Leadership: How Did I Get Here/What the Heck Do I Do Now?

Speaker: Lee Tkachuk 

Session Description: 

It happens all the time. You start in an entry-level position, do a great job, impress your superiors and get promoted. You are now “the boss”, and you have to make decisions that affect others and the organization you work for. It’s lonely and stressful, and you start to wonder why you accepted the promotion in the first place. Together, we will explore how to deal with the changes, relate to your co-workers, communicate with your team, and establish yourself as a true leader.

You will be able to:
Discover three sentences that build confidence within the team you lead.
Identify and develop a personal leadership style that fits your personality, inspires your team, and gets results.
Showcase what it really means to be a great leader.

3:15 – 3:30 p.m. Closing Remarks