SPARK



Explore Radiology Marketing in Music City!

June 3-6, 2018
Sheraton Grand Nashville Downtown
Nashville, Tennessee



Thank you to our sponsors:

Availity
Armada Medical Marketing
Hologic

IDS
Intellisound, Inc.

Marketing Works
Philips
Red Rock Diagnostics

Swagmatic
Just as music is the common thread connecting the life and soul of Nashville and its people, RBMA’s SPARK is the common thread connecting radiology marketers nationwide. At SPARK, marketers come together, share their experiences and learn to create programs that enhance their practices.

Plus the presentation of the all-new 2018 Quest Awards will take place during the seminar!

Schedule

SUNDAY, JUNE 3, 2018

8:30 a.m.-4:45 p.m.
Registration Open

1-5 p.m.
PRE-CON
Physician Liaison Boot Camp
Jennifer Day, Lori Morales, and Cara Pearsall

5-7 p.m.
Welcome Dinner Reception in the Skye Room

MONDAY , JUNE 4, 2018

8:30-9 a.m.
Breakfast With Exhibitors

9-9:15 a.m.
Welcome Remarks

9:15-10:15 a.m.
OPENING KEYNOTE SESSION
Decoding the New Consumer Mind
Kit Yarrow, Ph D

10:15-10:45 a.m.
Break With Exhibitors

10:45-11:45 a.m.
CONCURRENT SESSIONS

Generational Differences in Marketing
Kit Yarrow, Ph D

Knowing Good Design
Jessica Smith

Double Digits: A Playbook for Unbelievable Growth
Jennifer Day

11:45 a.m.-12:45 p.m.
Quest Awards People’s Choice Judging

12:45-1:45 p.m.
Networking Lunch

1:45-2:45 p.m.
GENERAL SESSION
Reputation Management - Putting your best foot forward
Jennifer Kammer, MBA and Kim Kelley, FRBMA

2:45-3:15 p.m.
Break With Exhibitors

3:15-5:15 p.m.
CONCURRENT WORKSHOPS

The Interventional Radiology Trifecta: Marketing + IR Champion + Clinic Infrastructure
Dianne Keen

Radiology 101 - What I Want My Marketers to Know When They Go Out Into the Field
Sherry Freeman, ARRT (R)(MR), CRT; Chell Mullis, and Cathy Vesolowski, ARRT, ARDMS

Hands-On Digital Marketing Workshop
Kim Kelley, FRBMA; Jim Koehler, and Sara McFarland


TUESDAY, JUNE 5, 2018

8:30 a.m.-4 p.m.
Registration Open

8:30-9 a.m.
Breakfast With Exhibitors

9-10 a.m.
GENERAL SESSION
Why You Need a Radiologist on Your Marketing Team.
David Howard and Kurt Schoppe, MD

10-10:30 a.m.
Break With Exhibitors

10:30-11:30 a.m.
CONCURRENT SESSIONS
Oh Behave! Using Google Analytics to Understand Patient Behavior
Kyle Baril

10:30-11:30 a.m.
Becoming Indispensible to Your Practice
David Howard

10:30-11:30 a.m.
Your CRM is Not Just a Place to Log Calls!
Lori Morales

11:30 a.m.-Noon.
Break With Exhibitors

Noon.-1 p.m.
CONCURRENT SESSIONS
Population Health: What it Means, and What it Means to Your Practice
Matthew Bierbaum

Keeping the TRADITIONAL in a TRA-DIGITAL Marketing Age
Tina Rudisill and Gail Schwartz

The Evolving Health Care Landscape: Capitalizing on the New Normal
Mike Stow

1-2 p.m.
Networking Lunch

2.-3 p.m.
CONCURRENT SESSIONS
Breast Imaging: Reaching Patients and Providers
Shayna Hacket and Mike Kocsis

Don't Waste Your Time: Marketing Tactics that Don't Work for Radiology
Jim Koehler

Health Care Marketing in The Crosshairs
Adrienne Dresevic, Esq. and Clinton Mikel, Esq.

3-3:30 p.m.
Break With Exhibitors

3:30-4:30 p.m.
CONCURRENT SESSIONS
Building and Managing a Successful Physician Liaison Team
Lori Morales

Health Care Marketing in The Crosshairs (repeat from 2:00-3 p.m.)
Adrienne Dresevic, Esq. and Clinton Mikel, Esq.

6-8 p.m.
Quest Awards Ceremony and After Party



WEDNESDAY, JUNE 6, 2018

8:30-11:15 a.m.
Registration Open

8:30-9 a.m.
Continental Breakfast

9-10 a.m.
GENERAL SESSION
Radiology Economics and RADPAC Update
Ted Burnes, MPA and Pam Kassing, MPA, FRBMA

10-10:15 a.m.
Passing Break

10:15-11:15 a.m.
CLOSING KEYNOTE SESSION
Giving Your Best Shot! Breast Cancer, Genetic Mutation, BRCA, and How to Put Yourself First!
Caitlin Brodnick

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