Quest Awards

The RBMA Quest Awards is a program recognizing those practices that have excelled in their marketing programs. Awards are separated by budgets under $5,000 [BU5] and budgets over $5,000 [BO5] and the following categories are available for each budget factor:

  • Patient Marketing
  • Physician Marketing
  • Cause-related Marketing
  • Digital Marketing

One award is granted for each budget and category. The People’s Choice Award is determined during the Building Better Radiology Marketing Programs by attendees, bringing the total number of available awards to nine.

Patient Marketing

The best use of a marketing campaign geared to the patient. This category focuses on brand development, communications, collateral and techniques used to build public awareness of your practice. This category also includes patient and physician educational brochures, physician newsletters and educational materials left by a marketing representative during an office visit (may include print, radio or television advertising).

Judges will evaluate:

  • Customer insight and original thinking
  • Differentiation
  • Effective use of marketing resources
  • Effective communication of brand values

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Entries Will Open Soon!

Fee
$25 per entry for RBMA members
$75 per entry for non-members

Entry Deadline

To participate, please submit your entry fee online by May 4, 2018. Submit no more than ONE entry per category. You may not submit the same entry for multiple categories. If you are submitting awards for multiple practices, please submit a separate order for each practice.

Shipping

Actual entries must be in Nashville no later than Friday, June 1, 2018. Hand delivered entries must arrive by noon, Sunday, June 3, 2018.

Set Up

If you would like to set up your own display you may do so between the hours of 2-4 p.m., on Sunday, June 3, 2018 in Ballroom 3/4 at the Sheraton Grand Downtown Nashville.

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