Quest Awards

The RBMA Quest Awards is a program recognizing those practices that have excelled in their marketing programs.the Quest Awards have been redesigned with a few new categories for 2018. Start collecting your marketing campaigns for the following categories:

  • Best Social Media Campaign
  • Best Patient Marketing Program
  • Best Physician Marketing Program
  • Best Cause-Related Marketing Program
  • Best Digital Marketing Campaign
  • BOLD Award
  • Best Launch of a New Service
  • Best Brand Renovation

Winners will be announced June 5, 2018, at an evening event at BB Kings Blues Club in Nashville, Tenn. during RBMA's all new radiology marketing seminar,  SPARK

Entries Will Open Soon!

Fee
$35 per entry for RBMA members
$75 per entry for non-members

Categories


Best Social Media Campaign
Best, most creative, innovative or highly effective use of online social media [including but not limited to Facebook, Twitter, Instagram, or Snapchat] for an advertising or marketing campaign 

Best Patient Marketing Program
The best use of a marketing campaign geared to the patient. This category focuses on brand development, communications, collateral and techniques used to build public awareness of your practice. 

Best Physician Marketing Program
The best use of a marketing campaign geared to the physician audience. This business-to-business category depicts communications, collateral and techniques used to engage the referring physician.

Best Cause-Related Marketing Program
Marketing campaigns partnered with a charity or cause that has delivered tangible and mutual benefits to both parties. Campaigns should be sustainable and support the charity partner brand or cause, include staff buy in and deliver value to both partners.

Best Digital Marketing Campaign
Best use of paid search, email marketing, pay per click advertising, or display advertising 

BOLD Award
The best RADical or revolutionary marketing campaign that differs greatly from traditional marketing concepts and/or offers new solutions to challenging marketing problems

Best Launch of a New Service
Best marketing campaign launching a new imaging service. 

Best Brand Renovation
Full on re-brand from scratch or brand renovation – or a refresh minor revisions or complete rehaul

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