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Sessions

SESSION TRACK KEY
HB Hospital-Based Presented by AHRA
IC Imaging Center
BC Billing/Coding Sponsored by Imagine
PD Professional Development
O Operations

Monday, Oct. 17, 2011

8:45-9:45 a.m.
GENERAL SESSION
Innovate or Stagnate sponsored by
Bruce Christopher, Ph.D.
One thing we can count on in life is change – corporate reorganizations, down-sizing, mergers, and technological advances. How can we keep up? This session will show you how to become a SURF-RIDER, learning to ride the waves of change, instead of being overwhelmed by them. Discover how to embrace the opportunities of change and yell, “Surf’s up!”

At the conclusion of this session the attendee should be able to:

Explain how to anticipate and prepare for change
Explain how to look for and capitalize on the opportunities that exist within change

10:30-11:30 a.m.
CONCURRENT SESSIONS
HB Performance Benchmarking With the ACR's National Radiology Data Registry
Mythreyi Bhargavan Chatfield, Ph.D.
Using metrics to track performance relative to peers and benchmarks has been shown to improve practice across medicine. The American College of Radiology’s National Radiology Data Registry (NRDR) offers radiology practices an opportunity to compare their performance to benchmarks. NRDR currently consists of five databases. This presentation will provide an overview of all the available databases, the participation process, and the effort and benefits for facilities.

At the conclusion of this session the attendee should be able to:

Explain the evidence supporting quality improvement with the use of metrics
List the available opportunities for measuring practice quality using registries
Explain how to interpret benchmarks and a facility’s performance relative to them

IC Improving the Financial Health of a Freestanding Imaging Center Through a Hospital Joint Venture
Michael Regg, R.T.(R)(CT)(MR) and Carl Whittenburg, CMPE
A large academic imaging center, already closely affiliated with its academic hospital, was challenged to improve its financial performance. After extensive financial and legal analysis, it was determined that converting the center to a hospital-based practice was the best option. This session will detail that analysis, its ultimate decision and the structure currently used.

At the conclusion of this session the attendee should be able to:

Explain how to conduct a financial analysis
List the proper legal questions to ask
Outline the process for converting to a hospital-based practice

BC Uncle Sam Wants You…to Report PQRS Clinical Quality Measures
Linda Gillam, MBA, CCS-P, PCS
The upcoming EHR incentive program will change the process of PQRS reporting. Find out which method of reporting is the best for your practice and how to educate and provide your staff with the right tools to submit accurate data.

At the conclusion of the session the attendee should be able to:

Identify which clinical quality measures make sense for your practice
Explain which mode of reporting best suits your practice
Examine case study: educate staff, monitor ongoing success reporting measures, and submit data using internal and external resources

PD Leap! The Net Will Appear
Bruce Christopher, Ph.D.
There are three kinds of people: those who make things happen, those who watch things happen, and those who say, “What happened?” Everyone secretly wants to be a mover and shaker, but fear of failure holds many prisoners. This highly interactive session will have the audience literally coming out of their seats by learning to leap from procrastination and crash through comfort zones. You will learn how to make fears disappear, visualize goals, move forward and have fun doing it!

At the conclusion of this session the attendee should be able to:

List the common personality traits among “movers and shakers”
List strategies for addressing fears and overcoming them in order to reach a goal

O Using Cloud Computing for Sharing Radiology Files Saves Costs, Time and Labor
Katherine Leslie, BS, RDMS, CRA, R.T.(R)(CT)
A cloud-based, vendor-neutral service was adopted to share radiology images and reports with outside facilities that have disparate IT systems. The service replaces the previous inefficient and costly approach: Burn files to CDs, then transport via express mail or air transport. The new system saves an estimated $9,400 per year in labor and transport costs, is simple to use and is near-instantaneous.

At the conclusion of this session the attendee should be able to:

Analyze whether the use of cloud-computing to share radiology files can save time, costs and labor compared to older methods such as uploading files to CDs and transporting them by courier or air transport
Describe the technology that makes possible the simple, secure sharing of imaging files and radiology reports via the Internet
List strategies to address any resistance shown by partners to using an unfamiliar technology such as cloud-based radiology file-sharing

1-2 p.m.
CONCURRENT SESSIONS
HB Patient Safety in Radiology: Making Excellence a Daily Standard
Twilla Hulett, R.T.(R)(M) and Lynn Smith, R.T.(R)(M)
Health care professionals hold the lives of others in their hands daily. Understanding and anticipating radiology issues that result in risks and dangers for our patients are the first steps to making health care safer. Learn what one radiology department did to improve patient safety.

At the conclusion of this session the attendee should be able to:

Explain the importance of establishing protocols to ensure patient safety in radiology
Explain why employee accountability is key to a safe and successful radiology department
Outline how and why PACS technology can have a negative impact on patient safety if preventive measures are not taken

IC Right from the Start: Using Language Decision Support to Get the Correct Test the First Time Around
Richard Toren
By using language translation technologies to discern ordering patterns from referring physicians from the start additional continued testing can be eliminated, ultimately saving time and money and increasing patient satisfaction. Decision support – and an in-depth examination of records – is vital to getting the right test the first time around.

At the conclusion of this session the attendee should be able to:

Explain how to use the market's language translation technologies to extract ordering patterns from referring physicians
Describe how to improve and streamline results for referring physicians
Articulate how data can improve communications with your referring physician population

BC The Coding Conundrum: How to Capture Revenue You Don’t Know Is Missing
Sarah Mountford, CPC, RCC
Are you leaving unbilled revenue on the table? The coding adage “if it’s not documented, you can’t code it” is true – so how can you identify charges performed but not documented? Learn strategies to discover what revenue you are missing and how to develop processes that capture that revenue going forward. Find out how to audit – not just for the proper coding in a radiology report, but the proper coding for what was performed.

At the conclusion of this session the attendee should be able to:

List the most commonly missed billing opportunities
Explain how to work with your coders to catch missing documentation on the front end
Describe how to tactfully approach your physicians and gain their cooperation

PD Improved Profit With an Employee Self-Management System (Mot Manager Dependent)
Wally Hauck, Ph.D., Certified Speaking Professional
The two most important people abilities required to achieve a competitive advantage in the future are the ability to manage talent and the ability to improve leadership. Learn how to create a culture that solves problems more quickly with less waste and accelerated change. Learn the secrets of an engaged workforce that can be trusted to "self-manage" and avoid "manager-dependent" activities which undermine innovation and damage profit. This interactive seminar will show you how to create an environment of sustainable loyalty, high performance, and intrinsic motivation to use in these tough times.

At the conclusion of this session the attendee should be able to:

List the three key elements that will enable full employee engagement and self-management by everyone
Outline a ground-breaking management model that can deliver sustainable and predictable intrinsic motivation and accountability
Describe specific tools to increase responsibility and motivation while avoiding wasted time that can damage profitability

O Hospital Speak: What Radiology Executives Must Know When at the Hospital Leadership Table
Douglas G. Smith, FRBMA
The language of hospital leaders is vastly different from the language of physicians. In order to communicate effectively with hospital leadership and assure the group's longevity and leverage, radiology group leaders must learn how to address the hospital’s interests, consider their competitive strategies and constantly demonstrate the group is "in synch" with hospital imperatives – in hospital terms and in hospital language.

At the conclusion of this session the attendee should be able to:

Explain the differences between hospital and radiology group drivers
Articulate the language – compelling strategic and operational imperatives embraced by hospital leaders most radiology leaders "do not get" that are important to maintaining a strong seat at the leadership table and securing your future
Outline what practice executives and practice administrative leaders need to do to support their physician leaders in these important initiatives, and learn the hospital speak in which you must be fluent throughout the communities you serve

2:15-3:15 p.m.
LEARNING LABS AND ROUNDTABLES
HB Roundtable: Hospital Based Practices
IC Roundtable: Imaging Centers
IC Roundtable: EHR and Meaningful Use in Radiology MORE
BC Learning Lab: Coding Your Problem Cases MORE
PD Learning Lab: Effective Time Management MORE

4-5 p.m.
CONCURRENT SESSIONS
HB Using Decision Support Tools to Maximize Equipment Utilization and Revenue
Khrystiaan Reinseth and Bonnie Standley, CRA, FACHE, FAHRA
With a decrease in general x-ray procedures, hospital departments often find that there is excess real estate and equipment capacity which can result in lost patient revenue, higher staff and real estate costs, and unnecessary maintenance expense. Find out how to achieve significant cost savings and increase hospital revenue while reducing your department’s real estate footprint.

At the conclusion of this session the attendee should be able to:

Explain how to use both patient exam and equipment inventory data to evaluate equipment and space utilization across your radiology department
Articulate the techniques used to evaluate options for prioritizing equipment and reconfiguring space within your facility
Explain how to construct a fact-based, defendable business case

IC ACR Economics and PQRS Update
Judy Burleson, MHSA and Maurine S. Dennis, MPH, MBA
This session will cover current economic and legislative trends and look ahead to identify future trends as well as focus on practical guidance for everyday economic issues in radiology practices. This session will also focus on the changes CMS is beginning to implement within its quality or “value based purchasing” programs and identify specific impacts on radiology.

At the conclusion of this session the attendee should be able to:

Explain Medicare’s plans to implement further cuts and ACR’s actions to minimize their impacts
Explain the shift from quality reporting to quality performance and value based purchasing
Articulate changes to Medicare incentive-based quality programs like PQRS and HOP QDRP

BC Coding and Billing for MRI/MRA and CT/CTA: Getting It Right!
Donna Richmond, BA, RCC, CPC
Coding and billing requirements and guidelines for MRI/MRA and CT/CTA will be discussed including differences and commonalities and how to know which code to choose; body area specific exams and guidelines for non-CPT protocols; and documentation suggestions.

At the conclusion of this session the attendee should be able to:

Outline the documentation required for coding MRI/MRA and CT/CTA exams
List the appropriate codes for exam protocols
List additional codes that may be assigned with the base exam code

PD Shared Sacrifice
John Vizzuso
Will you be remembered as a hero or a legend? Leadership in itself is a sacrifice. Are you willing to sacrifice? Explore the difference between legends and heroes, discover why heroes are always remembered and legends never die through one man’s personal and insightful journey filled with passion, courage and integrity.

At the conclusion of this session the attendee should be able to:

Explain the key elements the adaptive leadership model called The Libratic Leadership Model
Describe your role in life and leadership
Explain the value of emotional connectivity

O Implications of ACOs to Diagnostic Imaging Constituents – Do You Have a Seat at the Table?
Douglas G. Smith, FRBMA
The presentation will describe current Accountable Care Organization initiatives, what some groups are already doing to get a seat at the table, and the long term implications of ACOs to diagnostic imaging constituents if this initiative gains traction beyond what is already happening.

At the conclusion of the session the attendee should be able to:

Explain the core ACO structures being proposed
Outline case studies of current ACO initiatives already in progress in certain communities
Articulate what radiology groups and imaging centers must do to be sure they can maximize their positioning for success if their hospital makes a bid to be an ACO

Tuesday, Oct. 18, 2011

8:30-9:30 a.m.
GENERAL SESSION
Decision Support Systems: A Computerized Approach to Imaging Utilization Management sponsored by
Curtis Kauffman-Pickelle and Cheryl Proval
Prerequisite: Review Imaging e-Ordering Coalition White Paper prior to attending this session.
This general session will be comprised of healthcare providers, technology companies, and diagnostic imaging organizations engaged in using healthcare decision-support systems (DSS) to drive the appropriate use of diagnostic imaging through the application of real-time, evidence-based IT support at the point of care. The panel discussion will be facilitated by the same team that facilitated the panel representing the CEOs of the Radiology Benefit Management Companies at the RBMA Summit; Curtis Kauffman-Pickelle and Cheryl Proval of Imagingbiz.com and Radiology Business Journal.

At the conclusion of this session the attendee should be able to:

Explain the similarities and differences between Radiology Benefit Management and Decision Support System companies, their business models and their relative efficiencies in managing the appropriate use of advanced imaging services.
Quantify the differentials in the administrative burden and costs experienced by referring physicians and imaging providers between clinical decision support systems and prior authorization (RBM) utilization management models.
Outline the business models associated with health system, payor, and radiologist use of DSS software

10:15-11:15 a.m.
CONCURRENT SESSIONS
HB Building Operational Relationships Between the Radiology Practice and Hospital Administration
Richard Fleury
Radiologists are leaving private practice and seeking the security of hospital employment. It is anticipated that by 2013 less than one-third of all physicians will be in private practice. Whether you are employed by a hospital now, think you may be in the future, or recognize the importance of maintaining or improving your relationship with the hospital, it is important, now more than ever, to build a strong operational partnership with the hospital. You need a formula for marketing the value that radiologists provide to the institution they service.

At the conclusion of this session the attendee should be able to:

Identify how to examine your current relationship with the hospital
Assess areas for improved operational relationships
Develop new (or enhance existing) value added activities to achieve shared hospital and practice operational goals

IC Collection Agencies, an "Inside" Job
Tom Jensen
It is imperative that collection agencies create a relationship of trust and confidence among the bank, the collection agency and the client. A trustworthy company will provide documented facts, be proactive with information and hold itself responsible for mistakes. Find out how a collection agency works and how practices can work with a collection agency.

At the conclusion of this session the attendee should be able to:

Develop a clear understanding of how a collection agency operates internally, by getting into the nitty-gritty
Question your existing relationship with your collection agency
Establish benchmarks for choosing or challenging your future or existing collection agency: skip tracing, reporting, effectiveness

BC The Medicare Fee Schedule Data Base and Supervision Rules Revealed
Thomas W. Greeson, JD and Claudia Murray
You look at the physician fee schedule and extract the payment RVUs so you can calculate your fees. But what else do you see? All the supervision levels are there – or are they? Is this valuable information, or what? This session will present a brief tutorial on using the Medicare Fee Schedule Data Base (MFSDB) to find information pertinent to the radiology business manager, including the data records that can assist you in correct and compliant coding. We will also discuss the Medicare supervision rules for radiology and medical/surgical services as well as coverage for physician extenders.

At the conclusion of this session the attendee should be able to:

Understand the basic layout of the MFSDB and the key indicators
Understand the Medicare supervision rules as they relate to the general, direct and personal supervision of the technical radiology component
Understand the “incident to” rules and coverage and reimbursement for radiologist extenders

PD Invest in Your Career and Avoid the Layoff Tsunami!
JoAnn Tennyson, MBA, MS, NCC
With today's uncertain economy and the rewritten work contract between employer and employee, it is imperative that today's workers take responsibility for their career. This interactive workshop helps individuals become aware of various strategies needed to invest in their careers and become resilient in today's labor market. Strategies include developing clear professional and personal goals, networking strategies, visibility, flexibility and being the Boss of You! This informative and relaxed session provides opportunities for individuals to develop a personal action plan that will amplify and add value to their radiological careers.

At the conclusion of this session the attendee should be able to:

Create strategies to make you more resilient in today's radiological marketplace
Work on a personal action plan to make you more valuable in today's radiological marketplace
Realize that life is too short not to invest in your own radiology career!

O ACR Economics and Legislative Update
Ted Burnes, MPA and Maurine S. Dennis, MPH, MBA
This session will cover current economic issues and will identify future trends relating to payment policies. Topics will include payor interactions, coding, and the latest regulatory and legislative updates impacting imaging reimbursement.

At the conclusion of this session the attendee should be able to:

Describe ACR’s latest actions on Capitol Hill with respect to proposed Health System Reform Legislation
Explain Medicare’s plans to implement further cuts and ACR’s actions to minimize their impacts
Describe the legislative issues facing the field of radiology in 2012 and beyond

11:30 a.m.-12:30 p.m.
LEARNING LABS AND ROUNDTABLES
BC Roundtable: Billing Services
O Roundtable: Face-to-Face with DSS Vendors and Users
Learning Lab: Progress Through Sharing Idea Swap MORE
Learning Lab: How to Host a Member of Congress at Your Facility MORE
PD Learning Lab: Effective Supervision MORE

2-3 p.m.
CONCURRENT SESSIONS
HB A Good Radiology Department Defines Your Hospital. Unfortunately, So Does a Bad One
Lynn McVey
Radiology can be the highest revenue generating department in a hospital and radiology directors must know the business of medical imaging inside and out in order to run a reliable, accurate and timely department that will not deter referring physicians from using its services. Find out how a radiology director can control the success or failure of the hospital.

At the conclusion of this session the attendee should be able to:

Explain how to create meaningful expense and revenue trends
Explain how to become a data miner, not just a data collector
Explain evidence-based management and how it can take the guesswork out of your day

IC Impact of ACOs and Alternative Payment Models on Radiologists
Paul Pitts, JD
The Patient Protection and Affordable Care Act requires CMS to create a “shared savings program” to promote accountability and coordinate services between Parts A and B. The Medicare rules governing participation as an Accountable Care Organization (ACO) are expected to be released in early 2012. This presentation will explore the potential impact of ACOs and alternative payment models on radiology.

At the conclusion of the session the attendee should be able to:

Outline the structure and legal requirements for the CMS Shared Saving Program (i.e., Medicare ACOs)
Consider the requirements of CMS regulations and the reaction of the provider community to the proposed rules
Explain antitrust issues and other legal impediments to ACOs
Identify potential risks and rewards of participation in an ACO or other alternative payment models

BC Hands-On ICD-10-CM Coding for Radiology
Melody Mulaik, PCS, FCS, CPC, CPC-H, RCC
This session will provide a hands-on opportunity for coding professionals and administrators to see the distinct differences between ICD-9-CM and ICD-10-CM for common radiology encounters. This session will highlight opportunities for improvement in physician documentation and clinical information.

At the conclusion of this session the attendee should be able to:

Explain key differences between ICD-9-CM and ICD-10-CM that specifically impact radiology
Discuss commonly performed radiology procedures to discern areas of opportunity for improvements in physician documentation
Create your own checklist of key areas to evaluate in your organization

PD Guerilla Leadership: Developing Mid-Level Leaders for Your Team
Tom Kushman
Find out what skills are necessary to be a mid-level leader and how to develop that rank in an organization. Discuss the natural role of a mid-level leader and the distinctions and commonalities between management and leadership.

At the conclusion of this session the attendee should be able to:

Explain how to differentiate between leadership and management roles, tasks and behaviors
Identify potential mid-level leaders
List intentional steps you can take in developing mid-level team leaders for your organization

O Clearing Up Confusion About Radiology Assistants: Training, Licensing, Compensation and Liability
David A. Myrice, CPA, MBA
A growing number of radiology groups are hiring radiology assistants (RAs) to provide key support to physicians and to enhance patient care. Groups considering RAs should therefore familiarize themselves with existing rules with applicable payors, state licensure requirements and potential liability issues that emerge with RA utilization. This session will look at the valuable role that RAs have in improving the efficiency and quality of radiologic care while also providing an introspective look into the RA’s scope of practice.

At the conclusion of this session the attendee should be able to:

Code, bill and request reimbursement for RA services correctly and efficiently
Coordinate with applicable state agencies or an experienced health care attorney to better understand the activities the RA may undertake within the group
Explain how to avoid liability issues pertaining to the RA’s scope of practice
Assure that RAs become an important and valuable asset to the group through carefully researched decision making

3:45-4:45 p.m.
CONCURRENT SESSIONS
HB Managing Operations Is the New Black
Lynn McVey
For years, health care managers managed people. Today, that’s not good enough. Radiology directors especially need to manage operations. With the ambiguous landscape of health care reform, plus the unsure economy looming ahead, medical imaging leaders need to constantly look for cost savings and revenue increasers every single day.

At the conclusion of this session the attendee should be able to:

Outline steps to shift from managing events, incidents and people to a higher level of management
Manage the operations of your department by what commonly occurs, not by the exceptional occurrence
List national benchmarks to gauge your performance against

IC Transition in Equity Ownership: Planning Issues for Radiology Practices and Imaging Centers
Kirk A. Rebane, ASA, CFA
The admission and retirement of radiologists are among the most divisive events that a radiology practice encounters. The fractional equity ownership interest must be valued, and the shareholders must find the optimal balance of value, income, equity ownership, and governance among the participants. Learn how to structure a balanced buy-sell agreement that covers different needs and avoids future conflict.

At the conclusion of this session the attendee should be able to:

List the various factors driving younger owners versus older owners
Explain how to develop a model that balances those differing needs
Explain how to provide for variability and flexibility in the arrangement so as to avoid future conflict

BC MICs, MACs and RACs: Recent Developments and Successful Strategies for Managing an Audit
Amy K. Fehn, Esq.
This presentation will address recent developments related to Medicaid Integrity Contractors (MICs), Medicare Administrative Contractors (MACs) and Recovery Audit Contractors (RACs), and the impact they will have on radiology practices. Learn proactive compliance measures and successful strategies for managing an audit that practice managers cannot afford to miss. The program will focus on increased risks that accompany audits in light of recent legislation and guidance, including the Fraud Enforcement and Recovery Act (FERA), the Patient Protection and Affordable Care Act (PPACA), and new guidance regarding the OIG’s ability to exclude a sanctioned entity’s owners, officers and managing employees.

At the conclusion of this session the attendee should be able to:

Outline the key audit risk areas impacting radiology practices
List successful proactive strategies to prepare for and manage a Medicare or Medicaid audit
Explain the impact that recent legislation, including PPACA and FERA, will have on radiology practices in the audit setting

PD Leadership Development
Christopher Peck, RTR
What is the difference between a manager and a leader? This presentation will focus on effective leadership development for radiology managers. Identify the various leadership styles in the current environment, what effective leadership is, and what toxic leadership is. Learn about the three "C's" of leadership, and the three key questions for all leaders.

At the conclusion of this session the attendee should be able to:

List the traits and skills necessary to position yourself as an effective leader in your workplace and career
Explain the difference between being an effective manager and an effective leader
Outline a plan to return to your workplace and use these tools to maintain effective leadership and identify other leaders in your workplace

O Five Things You Need to Know About “Meaningful Use” for Medical Imaging
Brian Baker
The adoption of health IT and data collection is not an end unto itself but represents the future of health care. The Meaningful Use framework has been designed to leverage electronic records and data from providers to improve quality, safety, and efficiencies of provider organizations through standardized goals and objectives. Understand the process and explore some of the options and tools available to accomplish this complicated objective for imaging during this informative session.

At the conclusion of this session the attendee should be able to:

Present an overview of the Meaningful Use criteria
Explain their impact on medical imaging
Outline options for complying with the Meaningful Use criteria
Explain secondary business benefits that compliance can provide for operations and profitability

Wednesday, Oct. 19, 2011

8:30-9:30 a.m.
GENERAL SESSION
Pressure Cooker Confidence: How to Deliver Peak Performance When the Heat is On sponsored by

Kevin Sweeney
Lt. Col. Kevin Sweeney will position you in the cockpit with him mentally to personally live through his incredible experience and challenge of having the two engines on his left wing come completely off his airplane while on a Desert Storm combat mission. Feel the skill, resolve, and team attributes necessary to lead your team to a successful landing in such a dire circumstance. Learn how to apply these same principles to your personal and professional life. Understand the steps necessary to put yourself and your team in position to excel under the pressures we all face. Team performance does not just happen. Creating effective teams takes talent, time and trust. Learn how to become the “go to” person in your organization when the going gets tough.

At the conclusion of this session the attendee should be able to:

Identify how to produce exceptional results when the Heat is ON and perform under pressure
Define the requirements for being a decisive leader in your job
Recognize how to create the radiology business your patients and physicians covet

9:45-10:45 a.m.
CONCURRENT SESSIONS
HB ACOs: Where Will Hospital Based Practices Fit?
Jef Williams, MBA, PMP
Health care reform and the American Reinvestment and Recovery Act (ARRA) have reshaped the health care landscape. One of the biggest game changers is the move toward Accountable Care Organizations (ACOs). While there is much left to be determined in how these will function, the impact on hospitals, clinics and physician groups should not be underestimated. These changes will require leadership to modify the way they collect, store and share patient data. This session will cover the basic structure of an ACO; the technical, administrative and clinical changes that leaders can expect to see as they become certified as an ACO – specifically related to hospital-based practices – and how to prepare for a change in the way we all do business and provide care to our patients.

At the conclusion of this session the attendee should be able to:

Explain what it means to be part of an ACO
Articulate how your business will change as a result of being part of an ACO
Describe how to prepare to become part of an ACO

PD Leadership in Challenging Times
Kevin Sweeney
True and effective leadership is not based upon rank or position. True and effective leadership is a critical and earned gift from the people you lead. In this interactive and thought-provoking presentation, Lt. Col. Kevin Sweeney will explore the reasons air crews are so effective in their execution during high stress missions. The session will examine this model and how it can easily be applied to your professional and personal success. Learn how to identify personal attributes of great leaders, what makes you a great leader and discover integrity characteristics that great leaders demonstrate.

At the conclusion of the session the attendee should be able to:

Identify personal attributes of great leaders
Apply characteristics great leaders demonstrate to your business
Differentiate between good and great leaders – whether the leader is a C-level executive or a four-star general

O Fair Market Value for Physician Compensation Arrangements
Kirk A. Rebane, ASA, CFA
In situations that involve one or more non-profit entities or are governed by Stark and other regulations, the fees for physician compensation arrangements (including employment agreements, medical directorships, call coverage arrangements, AS&T, and professional/technical allocation arrangements) must be equal to fair market value. Management agreements and billing agreements also may need to be priced at arm's length fair market rates. Find out the various types of ancillary agreements at risk, the regulatory concerns, and the methods of pricing or valuing the fair market rates for such agreements.

At the conclusion of this session the attendee should be able to:

Be aware of situations when you need to be concerned that ancillary agreements are priced at fair market value
Identify regulatory concerns related to the pricing of ancillary agreements
Discover methods of determining whether existing compensation rates are within a reasonable range of fair market value
Know factors that influence the fair market rate when determining the pricing of such ancillary agreements

11 a.m.-noon
CONCURRENT SESSIONS
HB Patient Satisfaction, the New Work Ethic
Tom Saladino, MPS, CRA
This session will explore why patient satisfaction is becoming the new work ethic in healthcare. In addition, similar patient oriented trends that will affect Radiology will be explored. Finally, various practical ways patient satisfaction can be improved will be presented.

At the conclusion of this session the attendee should be able to:

Explain why patient satisfaction has become and will continue to be increasingly important in health care
Identify current trends that will affect radiology
List practical ways to improve patient satisfaction

IC Embracing Operational Excellence in Imaging Using a Mixed Methods Approach
Airica Steed, RN, MBA, Ed.D and Jim Timpe, MS, CRA, R.T.(N)(MR)
Using a real-life example, find out how Advocate Condell Medical Center embraced a mixed methods transformation strategy to enhance imaging service line revenue and decrease costs while maintaining superior levels of service to patients. The strategy emphasized empowering the front-line associates to challenge current paradigms and create change with the support and empowerment of leadership.

At the conclusion of this session the attendee should be able to:

Explain the mixed methods organizational change strategy used to transform imaging services at Advocate Condell Medical Center
List specific and tangible best practices that could be leveraged in other imaging areas
Outline specific leadership lessons learned that could be leveraged in other leaders’ change journeys including accreditation, self referral and much more

BC How 22% of Radiologists' Money is Lost in Medical Billing
Don Rodden, CPA, CHBME
Hospital based physicians are at the mercy of the integrity, knowledge base and diligence of the medical billing process. Radiology practices are multi-million dollar businesses that require a standard of financial oversight similar to a non-physician business of comparable size. This session will specifically address the most common areas where physician revenue is lost and present definitive methodologies for identifying and recovering revenue. By isolating the sequential elements of the billing process and requiring accountability in the medical billing process, participants will be empowered to take specific steps to identify and recover valuable revenue.

At the conclusion of this session the attendee should be able to:

Identify the areas of the medical billing process vulnerable to the loss of revenue
List specific steps you can take to identify deficiencies in the billing process
Explain how to assess and take action steps to recover lost revenue