Schedule
SESSION TRACK KEY
HB Hospital-Based Presented by AHRA
IC Imaging Center
BC Billing/Coding Sponsored by Imagine
PD Professional Development
O Operations
Saturday, Oct. 15, 2011
9 a.m.-4 p.m. (light continental breakfast 8:30-9 a.m.)
PRE-CONFERENCE*: RBMA Coding Academy
Interventional Radiology Coding Course – Day One sponsored by 
Jeff Majchrzak, BA, R.T.(R)(ARRT), CNMT, RCC, CIRCC and Ezequiel “Zeke” Silva III, MD, RCC
Sunday, Oct. 16, 2011
8:30 a.m.-8 p.m.
Registration Open
9 a.m. Shotgun
Networking on the Green: RBMA Golf Tournament* (bus will depart the Aria Resort & Casino at 8 a.m.)
The Revere Golf Club • Concord Course
9a.m.-4 p.m. (light continental breakfast 8:30-9 a.m.)
PRE-CONFERENCE*: RBMA Coding Academy
Interventional Radiology Coding Course* – Day Two sponsored by 
Jeff Majchrzak, BA, R.T.(R)(ARRT), CNMT, RCC, CIRCC and Ezequiel “Zeke” Silva III, MD, RCC
1-5 p.m.
PRE-CONFERENCE*: L.E.A.D. With Trust – Achieving High Performance With Influence in Challenging Times
Wally Hauck, Ph.D., Certified Speaking Professional
4-5 p.m.
COMPLIMENTARY SESSION: Interpreting RBMA Survey Results and Applying Them to Your Practice
Keith Chew, MHA, CMPE and John W. Ey, MBA
5-6 p.m.
New Member and First Time Attendee Reception (By invitation only. RSVP required.)
6-8 p.m.
Exhibit Hall Grand Opening
*Separate fee required
Monday, Oct. 17, 2011
8 a.m.-6 p.m.
Registration Open
8-8:30 a.m.
RBMA Morning Café
8:30-8:45 a.m.
President’s Welcome
Michael Bohl, RT, MHA, FRBMA
8:45-9:45 a.m.
GENERAL SESSION
Innovate or Stagnate sponsored by 
Bruce Christopher, Ph.D.
9:45-10:30 a.m.
Break in the Exhibit Hall
10:30-11:30 a.m.
CONCURRENT SESSIONS
HB Performance Benchmarking With the ACR's National Radiology Data Registry
Mythreyi Bhargavan Chatfield, Ph.D.
IC Improving the Financial Health of a Freestanding Imaging Center Through a Hospital Joint Venture
Michael Regg, R.T.(R)(CT)(MR) and Carl Whittenburg, CMPE
BC Uncle Sam Wants You…to Report PQRS Clinical Quality Measures
Linda Gillam, MBA, CCS-P, PCS
PD Leap! The Net Will Appear
Bruce Christopher, Ph.D.
O Using Cloud Computing for Sharing Radiology Files Saves Costs, Time and Labor
Katherine Leslie, BS, RDMS, CRA, R.T.(R)(CT)
11:30 a.m.-1 p.m.
Networking Luncheon
1-2 p.m.
CONCURRENT SESSIONS
HB Patient Safety in Radiology: Making Excellence a Daily Standard
Twilla Hulett, R.T.(R)(M) and Lynn Smith, R.T.(R)(M)
IC Right From the Start: Using Language Decision Support to Get the Correct Test the First Time Around
Richard Toren
BC The Coding Conundrum: How to Capture Revenue You Don’t Know Is Missing
Sarah Mountford, CPC, RCC
PD Improved Profit With an Employee Self-Management System (Not Manager Dependent)
Wally Hauck, Ph.D., Certified Speaking Professional
O Hospital Speak: What Radiology Executives Must Know When at the Hospital Leadership Table
Douglas G. Smith, FRBMA
2-2:15 p.m.
Passing Break
2:15-3:15 p.m.
LEARNING LABS AND ROUNDTABLES
HB Roundtable: Hospital Based Practices
IC Roundtable: Imaging Centers
IC Roundtable: EHR and Meaningful Use in Radiology
BC Learning Lab: Coding Your Problem Cases
PD Learning Lab: Effective Time Management
3:15-4 p.m.
Break in the Exhibit Hall
4-5 p.m.
CONCURRENT SESSIONS
HB Using Decision Support Tools to Maximize Equipment Utilization and Revenue
Khrystiaan Reinseth and Bonnie Standley, CRA, FACHE, FAHRA
IC ACR Economics and PQRS Update
Judy Burleson, MHSA and Maurine S. Dennis, MPH, MBA
BC Coding and Billing for MRI/MRA and CT/CTA: Getting It Right!
Donna Richmond, BA, RCC, CPC
PD Shared Sacrifice
John Vizzuso
O Implications of ACOs to Diagnostic Imaging Constituents – Do You Have a Seat at the Table?
Douglas G. Smith, FRBMA
5-6 p.m.
Networking Reception in the Exhibit Hall
Tuesday, Oct. 18, 2011
8 a.m.-4:45 p.m.
Registration Open
8-8:30 a.m.
RBMA Morning Café
8:30-9:30 a.m.
EXHIBITORS ONLY: Exhibitor Appreciation Breakfast
8:30-9:30 a.m.
GENERAL SESSION
Decision Support Systems: A Computerized Approach to Imaging Utilization Management sponsored by 
Curtis Kauffman-Pickelle and Cheryl Proval
9:30-10:15 a.m.
Break in the Exhibit Hall
10:15-11:15 a.m.
CONCURRENT SESSIONS
HB Building Operational Relationships Between the Radiology Practice and Hospital Administration
Richard Fleury
IC Collection Agencies, an "Inside" Job
Tom Jensen
BC The Medicare Fee Schedule Data Base and Supervision Rules Revealed
Thomas W. Greeson, JD and Claudia Murray
PD Invest in Your Career and Avoid the Layoff Tsunami!
JoAnn Tennyson, MBA, MS, NCC
O ACR Economics and Legislative Update
Ted Burnes, MPA and Maurine S. Dennis, MPH, MBA
11:15-11:30 a.m.
Passing Break
11:30 a.m.-12:30 p.m.
LEARNING LABS AND ROUNDTABLES
BC Roundtable: Billing Services
O Roundtable: Face-to-Face with DSS Vendors and Users
Learning Lab: Progress Through Sharing Idea Swap
Learning Lab: How to Host a Member of Congress at Your Facility
PD Learning Lab: Effective Supervision
12:30-2 p.m.
Lunch in the Exhibit Hall
2-3 p.m.
CONCURRENT SESSIONS
HB A Good Radiology Department Defines Your Hospital. Unfortunately, So Does a Bad One
Lynn McVey
IC Impact of ACOs and Alternative Payment Models on Radiologists
Paul Pitts, JD
BC Hands-On ICD-10-CM Coding for Radiology
Melody Mulaik, PCS, FCS, CPC, CPC-H, RCC
PD Guerilla Leadership: Developing Mid-Level Leaders for Your Team
Tom Kushman
O Clearing Up Confusion About Radiology Assistants: Training, Licensing, Compensation and Liability
David A. Myrice, CPA, MBA
3-3:45 p.m.
Break in the Exhibit Hall
3:45-4:45 p.m.
CONCURRENT SESSIONS
HB Managing Operations Is the New Black
Lynn McVey
IC Transition in Equity Ownership: Planning Issues for Radiology Practices and Imaging Centers
Kirk A. Rebane, ASA, CFA
BC MICs, MACs and RACs: Recent Developments and Successful Strategies for Managing an Audit
Amy K. Fehn, Esq.
PD Leadership Development
Christopher Peck, RTR
O Five Things You Need to Know About “Meaningful Use” for Medical Imaging
Brian Baker
Wednesday, Oct. 19, 2011
8 a.m.-noon
Registration Open
8-8:30 a.m.
RBMA Morning Café
8:30-9:30 a.m.
GENERAL SESSION
Pressure Cooker Confidence: How to Deliver Peak Performance When the Heat is On sponsored by 
Kevin Sweeney
9:30-9:45 a.m.
Break
9:45-10:45 a.m.
CONCURRENT SESSIONS
HB ACOs: Where Will Hospital Based Practices Fit?
Jef Williams, MBA, PMP
PD Leadership in Challenging Times
Kevin Sweeney
O Fair Market Value for Physician Compensation Arrangements
Kirk A. Rebane, ASA, CFA
10:45-11 a.m.
Break
11 a.m.-noon
CONCURRENT SESSIONS
HB Patient Satisfaction, the New Work Ethic
Tom Saladino, MPS, CRA
IC Embracing Operational Excellence in Imaging Using a Mixed Methods Approach
Airica Steed, RN, MBA, Ed.D and Jim Timpe, MS, CRA, R.T.(N)(MR)
BC How 22% of Radiologists' Money is Lost in Medical Billing
Don Rodden, CPA, CHBME