Advancing the Business of Radiology
The leading professional organization for radiology business management professionals in any radiology setting.
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Welcome, Leaders!

As a practice leader, you have come to the right place for radiology business professionals who are dedicated to supporting and enhancing their vocation, investing in their career and pursuing higher goals. You have the respect of your physicians to help guide, develop and maintain a practice/department and you strive to advance the profession and improve the business of healthcare.

RBMA is the place to turn for inspiration, resources and practical tools you can’t find anywhere else.

Leaders
“The RBMA provides critical information through expertise and dedication to the field of radiology business. Being a member of RBMA as an administrator has provided me with the most up to date information and networking opportunities to assist me in performing at the highest level.”

More Resources For Practice Leaders:

Resources For Leaders

IRP

Register now for DataMAXX for reliable and immediate data to make the right operational decisions, optimize resources, continuously improve performance and develop a strategy for the future

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Welcome, Radiology Business Managers!

As a manager you have come to the right place for information and resources that will assist you in coding properly and obtaining the best possible reimbursement for your practice.

RBMA connects radiology business managers with resources and practical tools to help you succeed.

Manager
“I have been in the radiology business for 34 years and have seen many changes. One of the best changes is how the RBMA has grown and provides us with the necessary tools that we need in order to help us continue on this rocky road.”

More Resources For Managers:

Conference Audio Recording

Articles

Resources For Managers

DataMAXX

RBMA U

Enroll in RBMA U’s Radiology Business 101 – an overview program covering the basics of radiology business as defined under the RBMA Common Body of Knowledge.

DataMAXX

DataMAXX

RBMA’s innovative new practice analytic solution that takes benchmarking to new levels through the combination of your practice’s information and state-of-the art technology and data query protocols.

 

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Welcome, Coders!

As a coder, you have come to the right place for for information and resources that will assist you in coding properly and obtaining the best possible reimbursement for your practice.

RBMA connects coders with resources and practical tools to help you succeed.

“RBMA membership offerings, either the list serve or conference attendance, has provided up to date trends in coding, payor policy and practice management issues. The topics discussed through the list serve either coding or practice management has helped my practice be proactive.”

More Resources For Practice Coders:

Resources For Coders

Ladies

Prepare for tomorrow. Order your ICD-10-CM Toolkit today.
The IDC-10-CM Toolkit designed by Coding Strategies (CSI) and Radiology Business Management Association (RBMA) gives the busy radiology administrator all of the tools needed to prepare the practice for the implementation of ICD-10.

Libman Education
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Welcome, Marketers!

As a marketer, you have come to the right place for information on the state of imaging today and how to effectively market your radiology practice by incorporating tools and strategies including social media and today’s technological innovations.

RBMA is the place to turn for inspiration, resources and practical tools you can’t find anywhere else.

“The RBMA Marketing Conference is a great way to network with colleagues from around the country to gain different ideas and perspectives without the threat of direct competition.”

More Resources For Practice Marketers:

Order your Marketing Toolkit today.

A toolkit designed specifically for radiology marketing, includes samples forms and ideas.

Click here to preview Table of Contents.

Resources For Marketers

5 Steps to Effective Social Media Measurement
If you’re going to invest time in social media, you need to measure performance, but it can be difficult to identify relevant metrics.

How to Generate Compelling Content Ideas for Your Online Customer or Member Community [Infographic]
Are you looking for content to fulfill your new content marketing strategy, but don’t know where to start? Try these 10 great content ideas – plus a bonus idea – to jump start or breathe new life into your efforts.

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Welcome, Vendors!

As a vendor offering radiology products and services you have come to the right place to find your target audience. RBMA attracts decision-makers with buying power.

RBMA members rely on vendors to keep them informed of new technologies, developments, and products for their practices.

“RBMA provides the foundation for connecting with the right people. We appreciate the opportunity to visit with our existing clients as well as meet new prospective clients.”

More Resources For Practice Vendors:

Resources For Vendors

Start planning your 2014 marketing program with RBMA today! Consider a Global Level Sponsorship. Contact daphne.gawronhski@rbma.org for details.

megaphone

Enhance your RBMA presence, increase brand awareness, and solidify your position in the industry through a variety of sponsorship programs

  • FEC 2016
  • Sessions

  • Sunday, Sept. 27, 2015

    1-2:30 p.m.
    GENERAL SESSION
    Health Care’s Pursuit of Value: Easier Done Than Said? – Sponsored by HealthPro Logo Small
    Richard Duszak, MD, FACR, FRBMA
    Value has become the elusive holy grail of health care. Much attention has been focused on “value based purchasing” but value remains yet to be rigorously defined using clinically valid and reproducible metrics. Intended to be both provocative and informative, this session will provide perspectives on how value has been defined in health care (and specifically medical imaging) in the past, and how physicians (and specifically radiologists) can take a leadership role in both their practices and national policy development.

    At the conclusion of this session the attendee will be able to:

    • Define value in the context of health care, and understand how different stakeholders prioritize its many components in different ways
    • Identify opportunities for measuring and enhancing value as service lines become increasingly automated and standardized
    • Articulate the importance of outcomes-based research in promoting a value agenda for medical imaging

    Prerequisites: None
    Experience Level: Overview

    2:45-3:45 p.m.
    CONCURRENT SESSIONS 

    • What’s Next for Health Care: A View From Capitol Hill
      Representative Michael C. Burgess, MD

      Congressman Michael Burgess (retired OBGYN) will discuss what health care issues Congress will tackle next now that the SGR has been permanently repealed. As a member of the House Energy & Commerce Health Subcommittee, the Congressman is credited with being the instrumental driver behind the Sustainable Growth Rate (SGR) bill and will discuss what happened “behind the scenes” in order to get the SGR across the finish line.

      At the conclusion of this session the attendee will be able to:
      • Explain how the legislative process worked with regard to passing the SGR repeal
      • List the factors and players involved in the repeal
      • Outline the health care issues Congress is likely to take up during the remainder of the 114th Congress and their impact on the practice of medicine in general, and radiology specifically
      Prerequisites: None
      Experience Level: Update
    • Reinventing Radiology: A Vision for the Future
      Richard Duszak, MD, FACR, FRBMA

      This presentation is based on concepts related to the ACR’s new Imaging 3.0 initiative and early work of the Harvey L. Neiman Health Policy Institute. Health care delivery and payment systems are clearly changing, and physicians who “get it” and lead that change will prove quite disruptive to others, and be able to profoundly change how care is delivered. Radiology must 1) embrace clinical and information system integration and 2) place an increased emphasis on patients if the specialty is to prevent intra-service work commoditization.

      At the conclusion of this session the attendee will be able to:
      • Identify key building blocks necessary for sustainable and meaningful health care delivery system reform
      • View imaging services through the eyes of patients and other stakeholders, and modify service lines accordingly
      • Articulate the basic tenets of Imaging 3.0 and utilize available resources to guide a radiology practice seeking to align itself with societal health care reform priorities
      Prerequisites: None
      Experience Level: Intermediate

    4-5 p.m.
    CONCURRENT SESSIONS 

    • Decoupling Your Imaging Data From Imaging Vendors (Repeated Monday at 1:45-2:45 p.m.)
      Worth Saunders, MHA, FACHE, FRBMA, and Stephen Willis

      The traditional model of housing radiology images in the PACS archive has worked well in the past, but with the proliferation of visible light and other "ology" imaging combined with the influx of value-based reimbursement models, this traditional approach is limited in its usefulness. Enter the vendor neutral archive (VNA), which can allow a facility or region to control its own data and end the migration cycle forever. At the same time, the VNA allows life cycle management, data governance, and analytical benefits over siloed data.

      At the conclusion of this session the attendee will be able to:
      • Explain what a VNAis and the different models that exist
      • Outline a plan to migrate to a VNA based system
      • Identify how a VNA allows more purposeful management of imaging data in order for an organization to reach its goals
      Prerequisites: None
      Experience Level: Intermediate
    • Dancing With the Devil (Repeated Monday at 10-11 a.m.)
      Ron Howrigon
      The outcome of contract negotiations with managed care companies directly impacts the financial success of a medical practice. Managed care companies recognize this and are equipped with highly trained negotiators to tip the balance of power in their favor. This presentation is designed to demonstrate how to successfully negotiate managed care contracts using the trade secrets from a former managed care negotiator. This session will take participants through the entire negotiation process, and show how to effectively deal with managed care relationships.

      At the conclusion of this session the attendee will be able to:
      • Evaluate their own position and the position of their opponent prior to commencing a negotiation
      • Develop the best course of action for their practice
      • Outline a strategic negotiation process
      Prerequisites: None
      Experience Level: Intermediate
    • Raising Reimbursement: Radiology Specific Bad Debt Recovery Strategies
      Nick McLaughlin

      Reimbursement cuts come from every angle these days, but there is one opportunity to raise reimbursement per service. The fastest growing payors in health care today are the patients themselves. Since many patients do not respond promptly to billing statements, smart account follow up is more important than ever. This session will delve into what it takes to profitably call $10 accounts, when you should send accounts to collections, and how to lower statement costs with a frequent flyer program.

      At the conclusion of this session the attendee will be able to:
      • Reap higher recovery from collection agency partnerships
      • Minimize billing and statement costs on accounts that won't pay without follow up
      • Evaluate the ability of collection agencies to maximize return to the radiology practice
      Prerequisites: None
      Experience Level: Basic

    Monday, Sept. 28, 2015

    8:30-9:30 a.m.
    GENERAL SESSION
    The Future of the Health Care Marketplace: Playing the New Game – Sponsored by PBN
    Ian Morrison, PhD
    All health care stakeholders must prepare to play a new game in a reformed health system. Organizations and individuals need to be flexible to adjust to additional modifications in the reform agenda, including the push for more widespread reimbursement reform, the growth in transparency and accountability, and the relentless quest for value in health care driven by patients and purchasers. This presentation will focus on the political, economic and strategic context of change in health care, describe the possible scenarios we face and examine how the various players are preparing for the future. This session will identify the leadership challenges and opportunities that lie ahead and will provide strategic insights on how organizations and individuals can flourish in the future. In particular, the presentation will focus on the key issues that health systems leaders are focusing on, and the ways in which organizations can manage through a time of high change.

    At the conclusion of the session the attendee will be able to:

    • Outline the key trends driving change in health care
    • Explain how health system leaders are responding to these key trends
    • identify the implications for radiology business managers

    Prerequisites: None
    Experience Level: Overview

    10 a.m.-12:15 p.m.
    DEEP DIVE SESSIONS 

    • Radiology Coding in a Post ICD-10 World – Sponsored by Optum
      Even with a comprehensive ICD-10 plan and solid preparation, much could still go wrong after the ICD-10 compliance date. Coding could go slower than expected. Edits may be more abundant than normal. Payors could deny more claims than anticipated. Case volume could be higher than planned. Or you just may not get the results that your leaders expect. Changes made for ICD-10 implementation can’t just be “set and forget.” Practices will need to pay extra attention to revenue and compliance issues, and have a plan in place to address gaps. Attend this presentation to learn how to utilize your data to recognize ICD-10-related problems, how to identify solutions, and how to determine when to apply training and/or staffing resources.

      At the conclusion of this session the attendee will be able to:
      • Discuss strategies for quickly identifying ICD-10-related challenges
      • Define ways to help alleviate stresses on coding staff
      • Calculate resource needs for consistent productivity
      Prerequisites: None
      Experience Level: Intermediate
    • Reset the Clock: Practical Employee Relations for Leaders (Part 1)
      Michael Mirarchi, JD

      A continuing challenge facing employers is staying litigation-free. Compliance training programs are necessary, but only a partial solution. As a result of losing more lawsuits than they won after the EEO laws came into effect, employers adopted compliance training programs and began to see a decline in the number of lost lawsuits. The shortcoming of compliance training programs is that they focus almost exclusively on “what not to do.” Through role playing, situational scenario training and case studies, this highly engaging session provides a leadership framework that concentrates on what matters: Attendance – Performance – Conduct.

      At the conclusion of this session the attendee will be able to:
      • Describe effective employee relations practices that minimize employer and personal liability
      • Demonstrate scripted responses to use in sensitive employee relations situations
      • Outline tactics that will avoid anyone saying “you should have anticipated this” after an avoidable legal claim
      Prerequisites: None
      Experience Level: Intermediate

    10-11 a.m.
    CONCURRENT SESSIONS 

    • Radiology Economics and RADPAC Update (Repeated Tuesday at 1:30-2:30 p.m.)  
      Ted Burnes, MPA, and Michael Mabry

      This session will cover current economic issues and will identify future trends relating to payment policies. Topics will include payor interactions, coding, and the latest regulatory and legislative updates impacting imaging reimbursement.

      At the conclusion of this session the attendee will be able to:
      • List the major areas to be aware of with regard to emerging payor reimbursement trends
      • Explain Medicare’s plans to implement further cuts and RBMA’s actions to minimize their impacts
      • Identify the legislative issues facing the field of radiology for the remainder of 2015 and beyond
      Prerequisites: None
      Experience Level: Update
    • Hospital Based Practices Roundtable
      A roundtable is an opportunity for discussion and Q&A with colleagues on a focused topic.
    • Dancing With the Devil (Repeat of Sunday 4-5 p.m. session)
      Ron Howrigon

      The outcome of contract negotiations with managed care companies directly impacts the financial success of a medical practice. Managed care companies recognize this and are equipped with highly trained negotiators to tip the balance of power in their favor. This presentation is designed to demonstrate how to successfully negotiate managed care contracts using the trade secrets from a former managed care negotiator.  This session will take participants through the entire negotiation process, and show how to effectively deal with managed care relationships.

      At the conclusion of this session the attendee will be able to:
      • Evaluate their own position and the position of their opponent prior to commencing a negotiation
      • Develop the best course of action for their practice
      • Outline a strategic negotiation process
      Prerequisites: None
      Experience Level: Intermediate

    11:15 a.m.-12:15 p.m.
    CONCURRENT SESSIONS 

    • The Miracle of Breast MRI
      David Strahle, MD

      Breast MRI has been used to define the extent of breast cancer only after initial identification by mammograms. Our research used breast MRI to determine the presence of occult cancers missed by mammograms and detected those cancers up to six years earlier than mammographic technology. As the result of our research, the first insurance carrier in the nation began paying for annual screening breast MRIs for all women with dense breast tissue with estimated savings across eight major financial categories due to super-early detection.

      At the conclusion of this session the attendee will be able to:
      • Discuss the merits of investing in MRI vs. Tomosynthesis for breast screening
      • Discuss when and how often screening breast MRIs should be obtained on a routine basis
      • Discuss the impact a local breast MRI screening program might have on saving lives and reducing costs in your community
      Prerequisites: None
      Experience Level: Intermediate
    • Value Innovation Lab
      Radiology practices are pursuing various ways to demonstrate their value to health systems, hospitals, referring physicians, and patients. This session will showcase the value initiatives submitted in response to RBMA’s “Call for Value.” This highly interactive session will feature brief case studies from those who have successfully implemented new processes aimed at demonstrating value and the results achieved.

      At the conclusion of this session the attendee will be able to:
      • Discuss the history behind the need for radiology practices to clearly demonstrate value
      • Outline basic strategies for determining the best approach to implementing a value based system
      • Provide examples of additional improvements in the areas of finance, process improvement and patient safety that may occur as byproducts of a value based system
      Prerequisites: None
      Experience Level: Overview
    • Safeguarding Against Health Care Cybersecurity Threats
      Zal Azmi

      Protecting against cyber attacks has emerged as one of the most significant challenges of this century and is one that affects nearly all of us in a myriad of ways, from personal information protection to national security concerns. The impact of these new threats can be devastating, as many health care organizations struggle to find the most appropriate proactive remedies for mitigating, preparing for, responding to, and recovering from the potential destruction of hackers and cyber criminals.

      At the conclusion of this session the attendee will be able to:
      • Define cybersecurity and its impact on health care
      • Explore ways to guard private medical and billing data from being breached
      • Discuss technology and IT options, as well as planning for disaster recovery
      Prerequisites: None
      Experience Level: Intermediate
    NEW! JUST ADDED!
    12:30-1:30 p.m.
    LUNCH AND LEARN - 
    limited to the first 50 reservations
    Imaging in Crisis:  How to “Reinvent Radiology” to Adapt to Value Based Care Models  - sponsored by Philips
    Sham Sokka, PhD
    The role of the ITF is changing as the healthcare paradigm evolves. Radiology must be “reinvented” in order to continue to provide differential value to the healthcare ecosystem. Emerging technologies will play a key role to enable new workflows and care models that are adapted to the new market conditions.

    This session includes lunch and is limited to the first 50 reservations from registered attendees. 


    1:45-4 p.m. 

    DEEP DIVE SESSIONS 

    • What Metrics Should a Radiology Practice Measure, to Determine the Effectiveness of Its RCM Solution? – Sponsored by Zotec Partners
      Taylor Moorehead

      In this course, radiology practice leaders and administrators will achieve a basic understanding of the capability and interoperability that a sound revenue cycle management (RCM) solution can provide, to ensure they are analyzing and measuring appropriate silos of practice data in order to get the most out of their revenue. It will not only focus on metrics critical to a practice’s financial health, but will also discuss the importance of business intelligence solutions that put analytic capabilities and digital data dashboards at the fingertips of radiology administration. Many radiology practices take their annual revenue at face value, unaware that the slightest deviations in their RCM actually have a negative impact on their cash flow.

      At the conclusion of this session the attendee will be able to:
      • Obtain a greater understanding of the components that comprise a successful and effective RCM solution
      • Identify and analyze key metrics within data silos, such as charges, payments, denials, and patient eligibility and interaction, that directly impact radiology RCM.
      • Track areas where potential revenue loss can occur and compare practice metrics with actual and projected practice goals
      Prerequisites: None
      Experience Level: Advanced
    • Reset the Clock: Practical Employee Relations for Leaders (Part 2)
      Michael Mirarchi, JD

      The second half of this highly engaging program continues the conversation regarding preventing, rather than resolving, employee legal problems. A significant portion of this session will be dedicated to allowing attendees to pose their toughest employee challenges to the speaker. Leaders who know what to do and how have a significant advantage in avoiding lawsuits over those who don’t!

      At the conclusion of this session the attendee will be able to:
      • Minimize the risks of leadership
      • Explain not only how to “do it right,” but also be perceived as right
      • Foster a harmonious working environment
      Prerequisites: None
      Experience Level: Intermediate

    1:45-2:45 p.m.
    CONCURRENT SESSIONS 

    • Strategic Planning for Radiologists: Proactive Strategic Planning for Challenging Times
      Robert Maier, CPA

      This program is presented to help practice leaders, radiologists and their practice managers focus on the strategic planning aspects of the business of radiology in order to position their practice and relationships for continued success in the near term (one to two years) and further develop its resources for the mid-term (three to five years). The business of radiology is quickly evolving in many ways and radiologists must keep up with the changing times if they are to be relevant in the near future. All radiology practice administrators should have an understanding of the key components that make up strategic planning so as to provide support and understanding of the steps that will need to be taken by successful practices. 

      At the conclusion of this session the attendee will be able to:
      • Develop an outline of a strategic plan
      • Explain the components of the planning process and how to develop them
      • Communicate to their peers the value of strategic planning
      Prerequisites: None
      Experience Level: Basic
    • Decoupling Your Imaging Data From Imaging Vendors (Repeat of Sunday 4-5 p.m. session)
      Worth Saunders, MHA, FACHE, FRBMA, and Stephen Willis

      The traditional model of housing radiology images in the PACS archive has worked well in the past, but with the proliferation of visible light and other 'ology' imaging combined with the influx of value-based reimbursement models, this traditional approach is limited in its usefulness. Enter the vendor neutral archive (VNA), which can allow a facility or region to control its own data and end the migration cycle forever. At the same time, the VNA allows life cycle management, data governance, and analytical benefits over siloed data.

      At the conclusion of this session the attendee will be able to:
      • Explain what a VNA is and the different models that exist
      • Outline a plan to migrate to a VNA based system
      • Identify how a VNA allows more purposeful management of imaging data in order for an organization to reach its goals
      Prerequisites: None
      Experience Level: Intermediate
    • Clinical Decision Support: Standardized Processes for 2017 Deadlines
      Julie Pekarek and Liz Quam

      In March 2014, as a part of the Protecting Access to Medicare Act (PAMA), new legislation was enacted to mandate the use of Clinical Decision Support for advanced imaging. Because the act also delayed ICD-10 and the SGR, this component may have been overlooked. However, it will have a dramatic effect on the current imaging ordering process. This session will explain both the legislation and the progress made to date on ensuring that providers are ready to implement it. 

      At the conclusion of this session the attendee will be able to:
      • Outline the background and history of the development of CDS initiatives
      • Present an overview of the PAMA and the CDS mandate
      • Explain the current communications with and from CMS
      Prerequisites: None
      Experience Level: Intermediate

    3-4 p.m.
    CONCURRENT SESSIONS 

    • Hospital Contracting in an Era of Realignment (repeated Tuesday at 9:45-10:45 a.m.)
      Thomas Greeson, JD, and Paul Pitts, JD

      Radiology is at a crossroads with increasing economic and competitive pressures. Hospitals are requesting new terms and express commitments in their professional services agreements that are designed to ascertain and document high quality, efficient services while achieving patient and physician satisfaction. Those radiology groups that succeed in demonstrating value and strategic alignment with their hospital-partners will have a clear advantage in securing and maintaining long-term professional services agreements. A thoughtful contract should create a framework for achieving the parties’ shared goals and aligning their economic interests while appropriately allocating legal and business risk. This session will focus on hospital-radiology group alignment and contracting in an era of value-based relationships. We will explore various models of alignment and specific contracting terms and issues.

      At the conclusion of this session the attendee will be able to:
      • Appreciate the evolution in the relationships between radiology groups and hospitals
      • Consider several models of value-added activities that can be incorporated into hospital PSAs
      • Articulate the strategic importance of radiology group-hospital realignment
      Prerequisites: None
      Experience Level: Intermediate
    • Do More With Less: Data Technology Success Strategies for Radiology Groups (repeated Tuesday at 1:30-2:30 p.m.)
      Eric K. Jones, CPA, and Jeff Maze, MBA

      Radiology is a mature business market that is currently witnessing consolidation, erosion of profit margins and commoditization. However, at the same time the radiology industry is experiencing unprecedented pressure, practices have access to evolving technology that can produce abundant, powerful data. The challenge for many practices is using technology to mine and target specific data that deliver solutions without overwhelming decision makers. This session will teach practices strategies to marry data across the organization’s various systems to produce meaningful, actionable information that is paramount for achieving greater focus, execution, brand value and service.

      At the conclusion of this session the attendee will be able to:
      • Generate data across various technology systems, including billing, hospital information, scheduling software, collection agency reporting files and accounting
      • Link the functional silos of clinical, physician, administration, operations, marketing and billing in order to analyze and showcase trending data for optimum success
      • Provide practical, integral uses of practice data for decision making with true case study examples
      Prerequisites: None
      Experience Level: Intermediate
    • Strength Not Size: Create an Effective Digital Footprint
      Kim Longeteig, FRBMA

      Do you question where your customers are engaging online content and what your group has to offer that fits that space? Learn how to combine good ol’ fashioned hard work and marketing with the top tactics for increasing the depth and strength of your digital footprint. With an effective digital strategy, your group will build relationships, become valuable and remarkable, and worthy of publishing.

      At the conclusion of this session the attendee will be able to:
      • Produce valuable, shareable resources and information
      • Build relationships with the news media
      • Utilize digital strategies to generate content that will grow legs and find its way around the Internet
      Prerequisites: None
      Experience Level: Overview

    Tuesday, Sept. 29, 2015

    8-9 a.m.
    GENERAL SESSION
    Re-Engineering Radiology to Optimize Value Innovation: The Return of the “Doctor’s Doctor”
    Paul Chang, MD
    Radiology practices have benefited from the adoption of electronic-based information technology, especially with respect to practice efficiency. However, electronic tools, such as PACS, RIS and speech recognition (along with their associated workflow), are still relatively immature and arguably support only commodity-level capability. Accordingly, these technologies can and have been exploited to commoditize and outsource radiology services. There is a critical need for a new generation of “meaningful innovation” in radiology IT that will allow radiology to maximize value to patients and other stakeholders throughout the enterprise. However, unless we are willing to dramatically re-engineer our own attitudes and practices, we will not only fail to effectively use these advanced electronic tools, we will facilitate the perceived devaluation of radiology and participate in its marginalization and commoditization. Radiologists must be value innovators who maximally leverage information technology to ensure their relevance and value to patient care through measureable improvements in quality, efficiency, and safety.

    At the conclusion of this session the attendee will be able to:

    • Describe how modern radiology constraints and requirements demand a greater degree of "meaningful innovation" in imaging IT and informatics
    • Identify the next generation of IT tools and models that will help differentiate radiologists as value innovators rather than commodity-level service providers
    • Describe how by redefining and re-engineering itself, radiology will be able to improve quality, workflow efficiency and productivity

    Prerequisites: None
    Experience Level: Overview

    9:45 a.m.-noon
    DEEP DIVE SESSION 

    • Building on the Basics: A Microsoft Excel® Workshop for Health Care Professionals
      Nate Moore, CPA, MBA, FACMPE

      Microsoft Excel is a powerful spreadsheet program used by medical practice managers across America to evaluate practice data, understand trends and act on opportunities. This workshop is a basic introduction to Excel focusing on medical practice applications. Learn several ways to import your data, practice a variety of ways to analyze your data, and see several ways to extract your data. Sample medical practice data will be used to introduce dozens of shortcuts, tips and tricks to use Excel faster and more reliably. Discover amazing shortcuts that can be implemented immediately that will save time each week.

      This interactive workshop will be a live demonstration using Excel 2013. To follow along with the examples, participants are encouraged to bring their laptops with Excel 2007, 2010, or 2013 installed. 

      At the conclusion of this session the attendee will be able to:
      • Recognize several ways to import practice data into Excel
      •  Perform a variety of Excel features and functions
      • Distribute analyzed data from Excel
      Prerequisites: None
      Experience Level: Overview

    9:45-10:45 a.m.
    CONCURRENT SESSIONS 

    • Hospital Contracting in an Era of Realignment (repeat of Monday 3-4 p.m. session)
      Thomas Greeson, JD, and Paul Pitts, JD

      Radiology is at a crossroads with increasing economic and competitive pressures. Hospitals are requesting new terms and express commitments in their professional services agreements that are designed to ascertain and document high quality, efficient services while achieving patient and physician satisfaction. Those radiology groups that succeed in demonstrating value and strategic alignment with their hospital-partners will have a clear advantage in securing and maintaining long-term professional services agreements. A thoughtful contract should create a framework for achieving the parties’ shared goals and aligning their economic interests while appropriately allocating legal and business risk. This session will focus on hospital-radiology group alignment and contracting in an era of value-based relationships. We will explore various models of alignment and specific contracting terms and issues.

      At the conclusion of this session the attendee will be able to:
      • Appreciate the evolution in the relationships between radiology groups and hospitals
      • Consider several models of value-added activities that can be incorporated into hospital PSAs
      • Articulate the strategic importance of radiology group-hospital realignment
      Prerequisites: None
      Experience Level: Intermediate
    • Imaging Centers Roundtable
      A roundtable is an opportunity for discussion and Q&A with colleagues on a focused topic.
    • Medicare Access and CHIP Reauthorization Act of 2015 (MACRA) and Its Impact on the Future of Radiology Reimbursement
      Robert J. Kebbekus, MBA, CHBME

      While there was a moment of celebration when MACRA was signed into law and permanently repealed the sustainable growth rate (SGR) formula that had threatened physician payments on an annual basis, it also created 2019 deadlines related to government efforts to reward quality in health care. How will radiology fit into these value-based incentives? Attend this session and find out!

      At the conclusion of this session the attendee will be able to:
      • Delineate the impact of MACRA beyond the repeal of the SGR
      • Explain the imperative of strategic positioning to meet the reporting requirements of the Merit-Based Incentive Payment System (MIP)
      • Review why Quality Clinical Data Registries (QCDR) may be the venue best suited for radiology to successfully develop and submit specialty specific metrics to be utilized in MIP
      Prerequisites: None
      Experience Level: Intermediate
    • ICD-10: After the Implementation (repeated 11 a.m.-noon)
      Melody Mulaik, MSHS, CRA, CPC, CPC-H, RCC

      This session will address the new challenges that will arise after the implementation of ICD-10 on Oct. 1. Payor rejections and denials as well as new edits, documentation challenges and more will be reviewed so that attendees can return with a checklist to validate their processes and educate their staff and stakeholders.

      At the conclusion of this session the attendee will be able to:
      • Identify the key risk areas that may impact their organization after the implementation of ICD-10
      • Proactively prepare staff to identify specific areas of concern related to ICD-10 and how to mitigate those concerns
      • Specifically articulate how radiology may be impacted by ICD-10 implementation financially and operationally
      Prerequisites: None
      Experience Level: Overview

    11 a.m.-noon
    CONCURRENT SESSIONS 

    • Meaningful Interoperability and the Business of Imaging
      Steven Tolle 
      Relying on imaging expertise is no longer enough for radiologists to succeed. Healthcare is becoming big business, where imaging specialists must follow sound strategies for their practice, incorporating available technologies to automate their operations. Now is the time to address your referral challenges to grow your business without disrupting patient care. Attend this session to learn how to increase both physician referrals and facility efficiency to improve your bottom line.

      At the conclusion of this session the attendee will be able to:
      • Ensure appropriateness of every order by tracking referrals
      • Discover how to automate prior-auth so staff can focus on more meaningful work
      • Decrease turn-around time for referring physicians so reports are delivered in real time
      Prerequisites: None
      Experience Level: Intermediate
    • Be the Most Valuable Resource in Your Practice!
      Michael Mabry
      Practices need to make operational decisions based upon the most recent and reliable data available. RBMA is here to help you furnish your practice with the data it desperately needs! Attend this session to learn about RBMA’s data warehouse and how easy it is to input and extract data in order to be the most informed radiology professional possible. 
    • ICD-10: After the Implementation (repeat of 9:45-10:45 a.m. session)
      Melody Mulaik, MSHS, CRA, CPC, CPC-H, RCC

      This session will address the new challenges that will arise after the implementation of ICD-10 on Oct. 1. Payor rejections and denials as well as new edits, documentation challenges and more will be reviewed so that attendees can return with a checklist to validate their processes and educate their staff and stakeholders.

      At the conclusion of this session the attendee will be able to:
      • Identify the key risk areas that may impact their organization after the implementation of ICD-10
      • Proactively prepare staff to identify specific areas of concern related to ICD-10 and how to mitigate those concerns
      • Specifically articulate how radiology may be impacted by ICD-10 implementation financially and operationally
      Prerequisites: None
      Experience Level: Overview

    1:30-3:45 p.m.
    DEEP DIVE SESSION 

    • Business Intelligence and Custom Reports for Medical Practices
      Nate Moore, CPA, MBA, FACMPE

      Are you trying to run your practice like a business but struggling to get the information you really need to make good business decisions? Discover three built in SQL Server Business Intelligence (BI) tools to really take your practice analytics to the next level. SQL Server Analysis Services (SSAS) summarizes large quantities of data into cubes that can be linked to Excel for comprehensive data analysis and also offers data mining and predictive analytics that drive actionable insights about a practice. SQL Server Integration Services (SSIS) imports and exports data between a variety of practice sources to combine data from multiple datasets in one place. SQL Server Reporting Services (SSRS) creates Web pages, dashboards and scheduled emails with the data you need when you need it. Combine all three SQL BI tools to analyze, combine and distribute critical practice data throughout your practice in a variety of powerful and exciting new ways.

      This deep dive session will include a live demonstration of several models to create interactive, customized reports for your practice, starting with Excel Pivot Tables that sort, filter, group and chart data. Learn how to connect those Excel reports to SQL Server so that when the data in SQL Server change, the reports and charts automatically update every time Excel is opened. See a demonstration of SSRS and learn how to schedule email alerts and create Web pages that show just what you need to know when you need to see it. 

      At the conclusion of this session the attendee will be able to:
      • Describe examples of data exploration using SSAS
      • Recognize sources of data to combine with SSIS
      • Watch a live demonstration of Excel, SQL Server and SSRS to create custom reports, interactive Web pages and scheduled email alerts
      Prerequisites: None
      Experience Level: Advanced

    1:30-2:30 p.m.
    CONCURRENT SESSIONS 

    • MVrP – Most Valuable Radiology Practice: The Practical Guide to Imaging 3.0
      Mark Bernardy, MD

      By this time most, if not all, radiology business managers are aware of the drive to move radiology from a volume to value based model. And most people would agree that infusing value into radiology will not only benefit patients, but will result in operational improvements as well. But how do you really make the move from volume to value? While there’s no universal blueprint, having an understanding of the impact on the clinical, physician, administrative and leadership components of a practice will ensure the best chance of success. 

      At the conclusion of the session the attendee will be able to:
      • Discuss the three main areas addressed in MVrP (clinical, business, leadership)
      • Explain the core principle: demonstrate/increase our value to all our customers/partners/constituents
      • Explain why MVrP is an unattainable goal that must be constantly updated, and be motivated to add their own experiences to MVrP
      Prerequisites: None
      Experience Level: Overview
    • Billing Services Roundtable
      A roundtable is an opportunity for discussion and Q&A with colleagues on a focused topic.
    • Radiology Economics and RADPAC Update (Repeat of Monday 10-11 a.m. session)
      Ted Burnes, MPA, and Michael Mabry

      This session will cover current economic issues and will identify future trends relating to payment policies. Topics will include payor interactions, coding, and the latest regulatory and legislative updates impacting imaging reimbursement.

      At the conclusion of this session the attendee will be able to:
      • List the major areas to be aware of with regard to emerging payor reimbursement trends
      • Explain Medicare’s plans to implement further cuts and RBMA’s actions to minimize their impacts
      • Identify the legislative issues facing the field of radiology for the remainder of 2015 and beyond
      Prerequisites: None
      Experience Level: Update
    • Do More With Less: Data Technology Success Strategies for Radiology Groups (repeat of Monday 3-4 p.m. session)
      Eric K. Jones, CPA, and Jeff Maze

      Radiology is a mature business market that is currently witnessing consolidation, erosion of profit margins and commoditization. However, at the same time the radiology industry is experiencing unprecedented pressure, practices have access to evolving technology that can produce abundant, powerful data. The challenge for many practices is using technology to mine and target specific data that deliver solutions without overwhelming decision makers. This session will teach practices strategies to marry data across the organization’s various systems to produce meaningful, actionable information that is paramount for achieving greater focus, execution, brand value and service.

      At the conclusion of this session the attendee will be able to:
      • Generate data across various technology systems, including billing, hospital information, scheduling software, collection agency reporting files and accounting  
      • Link the functional silos of clinical, physician, administration, operations, marketing and billing in order to analyze and showcase trending data for optimum success  
      • Provide practical, integral uses of practice data for decision making with true case study examples 

      Prerequisites: None
      Experience Level: Intermediate

    2:45-3:45 p.m.
    CONCURRENT SESSIONS 

    • Executive Idea Swap
      This session is for experienced practice management professionals who are interested in a high level exchange of ideas, thoughts and suggestions.
    • Data-Driven Financial Management: How to Crunch the Numbers and Crush Your Practice Performance Goals
      Sandy Coffta

      Billing systems and EHRs can generate massive amounts of data about practice performance. The challenge is how to convert that barrage of numbers into actionable information. Looking at individual data points in a vacuum can be misleading, but putting the pieces together can point out opportunities to improve your bottom line. This presentation is designed to help experienced practice management professionals understand key performance metrics that they need to consider and find meaningful correlations and patterns within the numbers. Recent case studies from radiology practices will be included, highlighting some of the hidden opportunities to break through troublesome revenue challenges.

      At the conclusion of this session the attendee will be able to:
      • List what reports are needed to analyze their revenue cycle performance
      • Draw meaning and conclusions from the data and patterns in the reports
      • Translate the data into action plans in order to drive smart business decisions and process improvements
      Prerequisites: None
      Experience Level: Advanced
    • Managing the Self-After Patient Population Can Improve Collections in Your Practice
      David Johnston

      There is a growing category of self-pay patients whose individual contributions to their insurance have increased, and therefore paying their bills after services are rendered has become too difficult. The responsibility of the “self-after” patient has taken a sharp increase – by as much as 40 percent – and many of these patients are now seeing the same rate as uninsured patients, in spite of being insured. The increase in patient responsibility with self-after patients is a relatively new phenomenon that has caught many radiology practices off guard, especially in their collections efforts. Hospital-based providers in particular have not been accustomed to educating insured patients about their plan coverage and given the amount of money at stake, radiology groups are learning that change must come rapidly to accommodate this new payment population.

      At the conclusion of this session the attendee will be able to:
      • Map out new collections strategies for the self-after patient population that best meet the practice’s financial goals and objectives  
      • Develop customer service initiatives that create process improvements  
      • Educate patients and personnel on billing statements, insurance plans and benefits for self-after patients 
      Prerequisites: None
      Experience Level: Basic

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