Advancing the Business of Radiology
The leading professional organization for radiology business management professionals in any radiology setting.

Welcome, Leaders!

As a practice leader, you have come to the right place for radiology business professionals who are dedicated to supporting and enhancing their vocation, investing in their career and pursuing higher goals. You have the respect of your physicians to help guide, develop and maintain a practice/department and you strive to advance the profession and improve the business of healthcare.

RBMA is the place to turn for inspiration, resources and practical tools you can’t find anywhere else.

“The RBMA provides critical information through expertise and dedication to the field of radiology business. Being a member of RBMA as an administrator has provided me with the most up to date information and networking opportunities to assist me in performing at the highest level.”

More Resources For Practice Leaders:

Resources For Leaders

Register now for DataMAXX for reliable and immediate data to make the right operational decisions, optimize resources, continuously improve performance and develop a strategy for the future


Welcome, Radiology Business Managers!

As a manager you have come to the right place for information and resources that will assist you in coding properly and obtaining the best possible reimbursement for your practice.

RBMA connects radiology business managers with resources and practical tools to help you succeed.

“I have been in the radiology business for 34 years and have seen many changes. One of the best changes is how the RBMA has grown and provides us with the necessary tools that we need in order to help us continue on this rocky road.”

More Resources For Managers:

Conference Audio Recording


Resources For Managers



Enroll in RBMA U’s Radiology Business 101 – an overview program covering the basics of radiology business as defined under the RBMA Common Body of Knowledge.



RBMA’s innovative new practice analytic solution that takes benchmarking to new levels through the combination of your practice’s information and state-of-the art technology and data query protocols.



Welcome, Coders!

As a coder, you have come to the right place for for information and resources that will assist you in coding properly and obtaining the best possible reimbursement for your practice.

RBMA connects coders with resources and practical tools to help you succeed.

“RBMA membership offerings, either the list serve or conference attendance, has provided up to date trends in coding, payor policy and practice management issues. The topics discussed through the list serve either coding or practice management has helped my practice be proactive.”

More Resources For Practice Coders:

Resources For Coders


Prepare for tomorrow. Order your ICD-10-CM Toolkit today.
The IDC-10-CM Toolkit designed by Coding Strategies (CSI) and Radiology Business Management Association (RBMA) gives the busy radiology administrator all of the tools needed to prepare the practice for the implementation of ICD-10.

Libman Education

Welcome, Marketers!

As a marketer, you have come to the right place for information on the state of imaging today and how to effectively market your radiology practice by incorporating tools and strategies including social media and today’s technological innovations.

RBMA is the place to turn for inspiration, resources and practical tools you can’t find anywhere else.

“The RBMA Marketing Conference is a great way to network with colleagues from around the country to gain different ideas and perspectives without the threat of direct competition.”

More Resources For Practice Marketers:

Order your Marketing Toolkit today.

A toolkit designed specifically for radiology marketing, includes samples forms and ideas.

Click here to preview Table of Contents.

Resources For Marketers

5 Steps to Effective Social Media Measurement
If you’re going to invest time in social media, you need to measure performance, but it can be difficult to identify relevant metrics.

How to Generate Compelling Content Ideas for Your Online Customer or Member Community [Infographic]
Are you looking for content to fulfill your new content marketing strategy, but don’t know where to start? Try these 10 great content ideas – plus a bonus idea – to jump start or breathe new life into your efforts.


Welcome, Vendors!

As a vendor offering radiology products and services you have come to the right place to find your target audience. RBMA attracts decision-makers with buying power.

RBMA members rely on vendors to keep them informed of new technologies, developments, and products for their practices.

“RBMA provides the foundation for connecting with the right people. We appreciate the opportunity to visit with our existing clients as well as meet new prospective clients.”

More Resources For Practice Vendors:

Resources For Vendors

Start planning your 2017 marketing program with RBMA today! Consider a Global Level Sponsorship. Contact for details.


Enhance your RBMA presence, increase brand awareness, and solidify your position in the industry through a variety of sponsorship programs

  • Exhibiting
  • Exhibiting Tips

  • RBMA Tips for Successful Exhibiting

    By Kip McMillan
    Kip McMillanYou’ve made the decision to participate in an RBMA Conference. So how do you make sure you’re taking the necessary steps to get the most out of your investment?

    The first step is to reserve a booth space. Once you have made the decision to exhibit and receive a booth confirmation you can begin planning your strategy. Your promotion should begin before you even arrive at the conference location.

    What can you do?


    • e-Flash – Let me know you’re coming. Personally, I keep a folder of the booths I want to visit while I’m at the show. What have you done to ensure that I’ve included your company?
    • Sponsor Something – Consistently. It’s a great branding opportunity.
    • Buy the Attendee Pre-conference Registration List. It’s a fantastic resource for planning strategy before the show begins.
    • Understand your audience
    • Why do customers come to the RBMA show? Networking, Educational Sessions, Exhibitor Products

    Once you arrive at the conference, it is showtime. Get your head in the game, your best foot forward and by following a few Kip Tips you will be on your way to a successful experience.


    • Have fun and make friends. Remember, attendees are hoping to sneak in a little rest and relaxation while away from the office.
    • Be perceived as a peer not as a vendor. We’re all looking for partners; be a source we would seek out for help and advice.
    • Form some sort of positive association. If I’m not buying your product today, will I call you next time I’m in the market?
    • Make me want to take your follow up phone call. I’m not always making a buying decision at the show. So, have you made a positive impression? Will I take your phone call next week?
    • Get me in your booth and engaged. Is your pitch interesting? Is your booth design inviting and non-threatening?

    Exhibiting Do’s and Don’ts 

    You want to make sure that the attendees will stop by your booth while walking through the Exhibit Hall. Here are a few suggestions to maximize your chances.

    • DON’T talk, text, or email on your cell. I’m polite; I don’t want to interrupt your important business.
    • DON’T perch like a vulture looking hungry. I don’t want to be ambushed.
    • DON’T complain – about anything. I have to listen to this from my physicians and hospitals; I sure don’t want to hear it from the vendors.
    • DON’T eat during the Exhibit Hall breaks. Again, I’m polite; I’m not going to interrupt you while you’re eating.
    • DON’T limit yourself to just the Exhibit Hall. Set something up with me outside the Exhibit Hall. I probably have space on my schedule.
    • DO be friendly and engaging.
    • DO know who I am.
    • DO use your existing customers to drag people over.
    • DO be unique and memorable.
    • DO take advantage of all contact possibilities.

    Measuring Success 

    You’ve either been exhibiting for years, or you soon will be. Of all the possible shows you might attend, the RBMA show provides the highest concentration of decision makers. Closing a new sale is fantastic, but there are other important accomplishments.

    • How many existing customers did you make laugh?
    • How many new contacts will take your follow up call?
    • How many meetings did you have outside the Exhibit Hall?
    • Do you have a new “nickname”?
    • Are you somebody’s expert?

    It’s all about building the relationships and repetitive messaging. RBMA makes every effort to bring in the customers. After that, it is up to you.

©2017 Radiology Business Management Association (RBMA). All rights reserved. | RBMA 9990 Fairfax Blvd., Fairfax, VA 22030 888.224.7262 contact us