Advancing the Business of Radiology
The leading professional organization for radiology business management professionals in any radiology setting.
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Welcome, Leaders!

As a practice leader, you have come to the right place for radiology business professionals who are dedicated to supporting and enhancing their vocation, investing in their career and pursuing higher goals. You have the respect of your physicians to help guide, develop and maintain a practice/department and you strive to advance the profession and improve the business of healthcare.

RBMA is the place to turn for inspiration, resources and practical tools you can’t find anywhere else.

Leaders
“The RBMA provides critical information through expertise and dedication to the field of radiology business. Being a member of RBMA as an administrator has provided me with the most up to date information and networking opportunities to assist me in performing at the highest level.”

More Resources For Practice Leaders:

Resources For Leaders

Register now for DataMAXX for reliable and immediate data to make the right operational decisions, optimize resources, continuously improve performance and develop a strategy for the future

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Welcome, Radiology Business Managers!

As a manager you have come to the right place for information and resources that will assist you in coding properly and obtaining the best possible reimbursement for your practice.

RBMA connects radiology business managers with resources and practical tools to help you succeed.

Manager
“I have been in the radiology business for 34 years and have seen many changes. One of the best changes is how the RBMA has grown and provides us with the necessary tools that we need in order to help us continue on this rocky road.”

More Resources For Managers:

Conference Audio Recording

Articles

Resources For Managers

DataMAXX

RBMA U

Enroll in RBMA U’s Radiology Business 101 – an overview program covering the basics of radiology business as defined under the RBMA Common Body of Knowledge.

DataMAXX

DataMAXX

RBMA’s innovative new practice analytic solution that takes benchmarking to new levels through the combination of your practice’s information and state-of-the art technology and data query protocols.

 

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Welcome, Coders!

As a coder, you have come to the right place for for information and resources that will assist you in coding properly and obtaining the best possible reimbursement for your practice.

RBMA connects coders with resources and practical tools to help you succeed.

“RBMA membership offerings, either the list serve or conference attendance, has provided up to date trends in coding, payor policy and practice management issues. The topics discussed through the list serve either coding or practice management has helped my practice be proactive.”

More Resources For Practice Coders:

Resources For Coders

Ladies

Prepare for tomorrow. Order your ICD-10-CM Toolkit today.
The IDC-10-CM Toolkit designed by Coding Strategies (CSI) and Radiology Business Management Association (RBMA) gives the busy radiology administrator all of the tools needed to prepare the practice for the implementation of ICD-10.

Libman Education
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Welcome, Marketers!

As a marketer, you have come to the right place for information on the state of imaging today and how to effectively market your radiology practice by incorporating tools and strategies including social media and today’s technological innovations.

RBMA is the place to turn for inspiration, resources and practical tools you can’t find anywhere else.

“The RBMA Marketing Conference is a great way to network with colleagues from around the country to gain different ideas and perspectives without the threat of direct competition.”

More Resources For Practice Marketers:

Order your Marketing Toolkit today.

A toolkit designed specifically for radiology marketing, includes samples forms and ideas.

Click here to preview Table of Contents.

Resources For Marketers

5 Steps to Effective Social Media Measurement
If you’re going to invest time in social media, you need to measure performance, but it can be difficult to identify relevant metrics.

How to Generate Compelling Content Ideas for Your Online Customer or Member Community [Infographic]
Are you looking for content to fulfill your new content marketing strategy, but don’t know where to start? Try these 10 great content ideas – plus a bonus idea – to jump start or breathe new life into your efforts.

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Welcome, Vendors!

As a vendor offering radiology products and services you have come to the right place to find your target audience. RBMA attracts decision-makers with buying power.

RBMA members rely on vendors to keep them informed of new technologies, developments, and products for their practices.

“RBMA provides the foundation for connecting with the right people. We appreciate the opportunity to visit with our existing clients as well as meet new prospective clients.”

More Resources For Practice Vendors:

Resources For Vendors

Start planning your 2017 marketing program with RBMA today! Consider a Global Level Sponsorship. Contact daphne.gawronhski@rbma.org for details.

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Enhance your RBMA presence, increase brand awareness, and solidify your position in the industry through a variety of sponsorship programs

  • BBRMP2015_119_1
  • Schedule

  • Sunday, March 5, 2017

    Noon-6 p.m.
    Registration Open 

    1-5 p.m.
    PRE-CONFERENCE
    Operations and Marketing: How to Align Objectives for Successful Business Development Programs

    Tera Black, MBA, Ronald Bucci, PhD, Gail Schwartz and Janinne Walker

    Separate Fee Required 

    5-7 p.m.
    SPECIAL EVENT
    Rooftop BBQ Dinner Reception

    Complimentary for attendees. Guest passes available for purchase. 

    7-8:30 p.m.
    SPECIAL EVENT
    Quest Awards Judging

    By invitation only.  

    Monday, March 6, 2017

    8 a.m.-5 p.m.
    Registration Open 

    8-8:30 a.m.
    Continental Breakfast With Exhibitors 

    8:15-8:30 a.m.
    Welcome and Announcements 

    8:30-9:30 a.m.
    KEYNOTE SESSION
    Making the Most of Difficult Situations
    Garrison Wynn 

    9:30-9:45 a.m.
    Break With Exhibitors 

    9:45-10:45 a.m.
    CONCURRENT SESSIONS 

    •  New Marketing Roundtable
      Clint McClurg and Maegan Moore   
    • Using Patient Surveys to Facilitate Business Development in Diagnostic Imaging 
      Ed Field  
    • How to Justify Your Marketing Dollars (ROI) 
      Janinne Walker 

    10:45-11 a.m.
    Break With Exhibitors 

    11 a.m.-Noon 
    CONCURRENT SESSIONS 

    • Radiology 101: Learn the Basics of Radiology  
      Chell Mullis and Liz Signet 
    • Health Care Marketing Landscape - Stark Law, CMP Revisions, and the Assault on  Marketing Programs (Repeated 2:15-3:15 p.m.)   
      Adrienne Dresevic, Esq., and Clinton Mikel, Esq. 
    • Modern Marketing in the Digital Age 
      Sara McFarland 

    Noon-1 p.m.
    SPECIAL EVENT
    Networking Luncheon and People's Choice judging
     

    1-2 p.m.
    GENERAL SESSION
    Challenges of Marketing Across Generational Lines 
    Garrison Wynn 

    2-2:15 p.m.
    Break With Exhibitors 

    2:15-315 p.m.
    CONCURRENT SESSIONS 

    •  Health Care Marketing Landscape - Stark Law, CMP Revisions, and The Assault on Marketing Programs(Repeat of 10:45-11:45 a.m. session)   
      Adrienne Dresevic, Esq. and Clinton Mikel, Esq. 
    •  The Data Detective: Uncovering Hidden Opportunities and Challenges by Solving the Mystery of Market Share and Referral Data 
      Tina Rudisill and Gail Schwartz 
    •  Interventional Radiology 101 
      Dianne Keen 

    3:15-3:30 p.m.
    Break With Exhibitors 

    3:30-4:30 p.m.
    CONCURRENT SESSIONS 

    • Best Apps for Productivity 
      Shannon Wilson 
    •  The Deadly Sins of Radiology Marketing
      Tina Rudisill and Gail Schwartz 
    • Advanced IR Marketing 
      Dianne Keen 

    Tuesday, March 7, 2017

    8 a.m.-3:15 p.m.
    Registration Open 

    8-8:30 a.m.
    Continental Breakfast With Exhibitors 

    8:30-9:30
    GENERAL SESSION
    The Advisory Board: Imaging Market Update

    Erin Lane 

    9:30-9:45 a.m.
    Break With Exhibitors 

    9:45-10:45 a.m.
    CONCURRENT SESSIONS 

    • Creating A Goal Driven Creative Campaign: A Start to Finish Guide for Creating an Effective Marketing Campaign 
      Jim Koehler and Maegan Moore 
    • Perfecting the Outpatient Experience  (Presented by The Advisory Board)
      Erin Lane 
    • Part 1: Embracing Patient Power: Tools and Best Practices to Market Mammography in a World of Patient Driven Healthcare (Sponsored by Hologic Medical )
      Melissa Banks, Shayna Hackett, and Katie Robbins 

    10:45-11 a.m. 
    Break With Exhibitors 

    11 a.m.-noon
    CONCURRENT SESSIONS 

    •  Claiming Your Seat at the Table 
      Janinne Walker 
    •  Understanding Your Landscape and How to Identify and Maintain Valuable Relationships 
      David Howard 
    •  Part 2: Embracing Patient Power: Tools and Best Practices to Market Mammography in a World of Patient Driven Healthcare (Sponsored by /uploadedImages/Content/Programs/Meetings/Building_Better_Radiology_Marketing_Programs/Hologic_notag_RGB.jpg)
      Melissa Banks and Shayna Hackett 

    Noon-1 p.m.
    Networking Lunch With Quest Awards 

    1-2 p.m.
    CONCURRENT SESSION 

    • The Sales Toolkit: Does Your Sales Team Have the Tools They Need to Drive Referrals? 
       Bev Miller 
    • Internal Challenges 
      Shannon Wilson  
    • Building a Marketing Team 
      Katie Robbins 

    2-2:15 p.m.
    Break With Exhibitors  

    2:15-3:15 p.m.
    GENERAL SESSION
    Our Favorite Things

    Mary Christensen, Jennifer Crump-Bertram, Daphne Gawronski, and Maegan Moore
     

©2017 Radiology Business Management Association (RBMA). All rights reserved. | RBMA 9990 Fairfax Blvd., Fairfax, VA 22030 888.224.7262 contact us